Mobile Business Web Site Vs. App: What Should You Focus on More?

Posted by on Sep 5th, 2019 in Mobile SEO
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iStock.com/scanrail
iStock.com/scanrail
Every business in this day and age needs to have a strong online presence, exceptional online marketing prowess, and convenient customer service. Creating and maintaining an informative, up-to-date web site is a great place to start—but it’s not enough anymore. Twenty years ago, web sites were all the rage and businesses that didn’t have one were passé. While that’s still the case, the standards have changed quite a bit. Nowadays, having a mobile-friendly web site, as well as a unique business app is becoming a must. But which one

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Mobile SEO Tips for WordPress Web Sites

Posted by on Feb 16th, 2017 in Mobile SEO
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If you’re looking for WordPress SEO tips for beginners, you’ve come to the right place. Mobile SEO best practices include making sure users are able to navigate between your desktop web site pages and your mobile pages. To achieve this goal, you will need to implement the following mobile SEO tips, which include doing a Mobile-Friendly Test, creating Google AMP pages, optimizing site speed, and avoiding faulty redirects from desktop pages to mobile ones. Do a Mobile-Friendly Test of Your Web Site How do you know if your web site

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How Your Local Business Can Engage Mobile Customers in 2017

Posted by on Jan 26th, 2017 in Mobile SEO
numerouno
Online shopping and browsing for products has helped increase the number of people using mobile-optimized web sites and apps to either make purchases or at least read through customer reviews before deciding to purchase an item in store. As this trend continues to grow and cultivate new personalized ways of reaching mobile customers, SEO businesses must take advantage of this marketing phenomenon. Why Local SEO Is Important to Engage Mobile Customers The fact is that, these days, everything is constantly moving forward in a fast-paced motion. People are constantly on

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The Importance of Desktop Versions in the Era of Mobile-First Indexing

Posted by on Nov 28th, 2016 in Mobile SEO
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Google has begun rolling out its mobile-first indexing system, whereby its algorithms will start to prioritize a web site’s mobile pages when determining ranking. For local businesses and their SEO, this means that the mobile version will start to edge out the desktop version when it comes to sending out search signals and governing both mobile and non-mobile search results. Although Google’s split indexing has been signaled for a while and has been expected, there is a slight catch to the process that may catch some business web sites by

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How to Get Customers to Review Your Business Online

Posted by on Nov 16th, 2016 in Mobile SEO
numerouno
Over the past decade, it has been proven that online customer reviews are quite possibly the second-best form of advertising (the first being the tried and true word-of-mouth method). Incorporating a strong review strategy in your business’s online marketing methodology can help you maintain or increase your online business rating by improving and showcasing your online presence on multiple large-scale online platforms. The first step is to figure out a strong strategy to relate to customers online and generate a great deal of customer feedback for your business. The best

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What to Know About Google’s New Text Message Extensions

Posted by on Nov 14th, 2016 in Mobile SEO
numerouno
Since mid-October, Google has been rolling out the latest in it’s mobile-first strategy with the implementation of new text message-based ad extensions. This new feature allows SMS extensions to be offered to audiences and can enhance messaging strategies in new and exciting ways. Specifically, there is very real potential, along with early signs, that click-to-message may end up rivaling or surpassing existing click-to-call options in mobile search ads. Intrigued yet? What Is a Text Message Ad Extension? Click-to-message is very similar to existing click-to-call extensions. If enabled, your AdWord advertisement

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Google’s Search Indexing Split: How it Impacts Local SEO for Small Businesses

Posted by on Nov 9th, 2016 in Mobile SEO
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Effective within the next few months, Google will be splitting its index of searchable web sites between mobile search and desktop search. Understandably, many small businesses are questioning the reasoning behind this change and how it will impact their local search results. Within this article, we will discuss this new “mobile first” approach that Google will be implementing by breaking down its concept and exactly what it entails for small businesses in particular. Primary Index: Google Takes the “Mobile First” Approach Google regularly updates and makes changes to its online

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Quick Tips for Giving Your Local SEO a Boost for Holiday Sales

Posted by on Oct 31st, 2016 in Mobile SEO
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Halloween marks the start of the holiday sales period, where companies start gearing up for the uptick in business that Christmas will bring. In order to get the best results from this season, it’s important that local businesses use SEO targeted for holidays. Here are a collection of local SEO tips that businesses can use to help enhance their holiday sales. Make Sure Your Online Listings Are Updated It is important to check any online listings your business has—such as Yellow Pages, Twitter, Facebook, Yelp, Google+, or any other place

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Page Speed—Make Your Business Web Site Load Faster in Local Mobile Search

Posted by on Mar 23rd, 2016 in Mobile SEO
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When businesses consider page speed optimization, they often forget to consider mobile devices. Some web sites can load very quickly on desktops and computers, but if they are not optimized for mobile devices, they can quickly lose out on reaching many consumers. In fact, more than half of Internet usage occurs on mobile devices. Local mobile searches are one of the primary ways that the public finds new businesses. When your web site isn’t using mobile optimization, it can easily suffer. Page Speed – A Consumer Need and a

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How to Drive More Conversion from Mobile Searches

Posted by on Jan 20th, 2016 in Mobile SEO
numerouno
With mobile search becoming one of the primary ways that Internet users find new businesses, it’s very important for companies to focus on how they can drive more calls from mobile. With any business, the end goal is to convert the people viewing your page or searching for your industry into paying customers. Surveys and consumer feedback have shown that the thing most people look for during a mobile search is a phone number—if there is no phone number, they will quickly move on to another competitor. However, by having

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