Marketers recently have been weighing in on just how much m-commerce is affecting the modern marketplace–something that retailers and business really need to know.
According to research, mobile display ads will reach a spend share of 83% by 2018. This was higher than the 77% previously predicted in 2014. Ultimately, mobile ad shares and m-commerce have revolutionized how business is done.
Here’s how this information affects you:
1. Mobile Ads Are a Necessity
Most of the research predicting how mobile spend shares will increase is based on the performance of