Category: Local SEO

Prevalent local SEO strategies are the cornerstone of creating and building successful online marketing campaigns. Consumers often search for a specific product or service to see where the closest business or provider is located. If what they’re looking for is too far away or the shipping costs are too high, then this can discourage them from making a purchase. Other times, the need or desire to find a local business or service is completely subconscious. Consumers don’t always realize proximity is an important search criterion until they see where a

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Search Engine Optimization (SEO) and website design are like two sides of the same coin. Although online marketers and website developers have two distinctly different job requirements, they’re both ultimately working toward a common goal: increasing web traffic and ROI for their clients. The best way to accomplish this goal is to get both sides working together and on the same page, so to speak. Your SEO team will take care of the marketing and content production side of things while your web design team will work on the backend

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Have you ever heard the old adage, “You never get a second chance to make a good first impression”? Psychologists have, for the most part, concluded that first impressions are innate mental images or opinions that we form about others—whether they’re individuals, groups, or organizations—based largely on personal biases and perceptions. Like people, companies and the brands that represent them are complex entities that have many layers that can be peeled back to reveal different aspects of their core values and business styles. Unfortunately, it’s a lot harder for brands

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A lot of people take vacation days during the holidays, but local SEO never stops working overtime. People are always making online search queries and the holidays are the most popular time of the year for increasing profits. From online shoppers looking for the perfect holiday decorations, gifts, and stocking stuffers to people looking for great deals on holiday getaways, the number of search queries exponentially increases during this time of year. And it’s extremely prudent and sensible for online marketers to take advantage of this undeniable uptick in online

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Successful local SEO campaigns feature a lot of miniscule, yet highly important moving parts. Local search accounts for approximately 46% of all Google searches—that’s a huge chunk of the digital marketing pie and it’s certainly worth the investment for any business with multiple locations. Of course, it also means that businesses with multiple locations need to have unique online marketing strategies that are custom designed for each location in order to work properly. That’s where hiring local SEO experts to help create effective online content that’s full of relevant

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Whether they’re shopping online or in store, modern customers are determined to find the best deals and get the most value out of their purchases. Research shows that about 95% of all consumers take the time to read through online reviews and ratings before making a purchase decision, meaning that impulse buys are most likely falling to the wayside. As a result, online marketers need to be proactive and vigilant when it comes to implementing strong review management strategies. After all, review management is a huge asset for brand

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Digital marketing moves so quickly, that it can sometimes be difficult for some businesses to update their online marketing strategies accordingly. Nowadays, the key is to make your business available across a wide variety of digital platforms rather than simply focusing on one medium. To facilitate strong business growth, customers need to be able to easily find your business regardless of the devices they’re using. Apple Maps is just one of many digital tools you can and should already be using to help extend your customer base. Just like

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