Category: Local SEO

If you’re a small business owner who is trying to figure out how to better optimize your website for local SEO, you may be wondering what types of content you should create. In this blog post, we’ll give you some ideas of the types of content that can help improve your local search ranking. Keep in mind that the best way to see results is to not just create one or two pieces of content, but to consistently produce high-quality content on a regular basis. So, get started today and

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Google reviews and ratings are a great asset for every online business. The more positive reviews your business gets, the better. In fact, customers are willing to spend 31% more on a business with excellent reviews. Unfortunately, it’s not always smooth sailing and you can’t please every single customer. Some customers have an axe to grind with your business for one reason or another and the best place for them to do it is on a public platform where other customers will see it. When you inevitably get your first

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Local search engine optimization (SEO) is a pivotal tool to establishing and growing a successful online business. It’s about a lot more than just having a good website—although, that’s certainly an important piece of the puzzle. A successful SEO strategy needs to be well-rounded enough to appeal to a wide target audience range. Once you’ve found your niche, you can create well-written, informative, and relatable content that drives up website traffic and increases your overall ROI. With that in mind, here are some effective tips to improve your local SEO

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If you haven’t updated your business logo in a while, then it may be time to do so now. Recently, Google updated its logo structured data requirements. The new guidelines mandate that all company logos must be designed in such a way that looks good or clearly appears on an all-white background. The idea is to make sure that company logos can be prominently displayed and are clearly visible on SERPs, particularly in knowledge panels. What Is a Logo Schema Markup? A schema markup is a type of structured data

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Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights—which is connected to Google Analytics—provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that means for your business listing. The importance of Google My Business Insights lies in the fact that it gives you a good idea in terms of how people search for, find, and interact with your

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Recently, Apple Maps made a few updates to its iOS software that may look a little bit familiar to Android users. Google has always been at the forefront of technological and software innovations, so it’s no surprise that Apple is now playing catch-up by adopting a few tried-and-true features for its own wayfinding app. Among these new updates are the “Look Around” feature which is basically the same as Google’s “Street View” option. Users can pick any location on the map and then open up a 360 degree street view

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Voice search has evolved as one of the most prominent search methods in recent years. It’s not surprising considering the fast-paced nature of the world we live in, the fact that everyone and their mother has a smartphone, and more people than ever rely on mobile devices as a means of communicating with one another today. Consumers use voice search because they want instant gratification. They want to be able to find the answers to their search queries in a matter of seconds, and touchless voice search options allow them

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Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something you can jump into willy-nilly. It takes a great deal of market research, analytics, and preparation. You need to create effective digital marketing campaigns that appeal to demographics in each specific market location you want

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Local Google reviews are essential to helping small- and medium-sized businesses build and maintain a solid and positive online reputation. That’s a fact that’s not going to change any time soon. In an ever-increasingly digital world, consumers rely heavily on online reviews to help them make buying decisions. Moreover, online reviews also offer unique personal insight into how well businesses serve their customers. Online reviews allow customers to leave feedback describing their personal experiences with specific businesses and even individual employees—some are good and some are bad. Bottom line: online

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Modern savvy business owners know that the best way to maximize sales revenue is to take advantage of a variety of digital platforms that can propel their marketability. Whether you run an e-commerce business or a combination of a brick-and-mortar and online business, it’s important to know how to effectively navigate and use certain search engine optimization tactics to your advantage. In case you need a little extra guidance, here are some excellent tips to help you stay competitive and dominate the Google SERP and local Maps optimization game. Use

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