Competitive analysis is the process of identifying your competitors and evaluating their strengths and weaknesses in relation to your business. This process can be daunting, but it’s important to understand the competitive landscape to make informed decisions about your local SEO strategy. By understanding what your competition is doing, you can develop a strong local … Local SEO Tips Part 2: How to Conduct a Competitor Analysis
Competitive analysis is an important part of any business’s marketing strategy. After all, if you don’t know who your competitors are, it’s hard to develop a plan to beat them. But what if you’re a small business owner who only operates in a specific geographic area? How can you identify your local competitors? Before we … Local SEO Tips Part 1: How to Identify Your Local Competitors for Competitor Analysis
The term “glocal” is a combination of the words “global” and “local”. Glocal SEO is the process of optimizing your website for both global and local search engine rankings. Glocal SEO is a straightforward concept with a complex execution. Unlike traditional SEO, which focuses on ranking in a single location, glocal SEO considers the unique … Everything You Need to Know About Glocal SEO
If you’re a small business owner who is trying to figure out how to better optimize your website for local SEO, you may be wondering what types of content you should create. In this blog post, we’ll give you some ideas of the types of content that can help improve your local search ranking. Keep … What Are Some Examples of Content Needed for Local SEO?
Google reviews and ratings are a great asset for every online business. The more positive reviews your business gets, the better. In fact, customers are willing to spend 31% more on a business with excellent reviews. Unfortunately, it’s not always smooth sailing and you can’t please every single customer. Some customers have an axe to grind … How to Handle Negative Google Reviews for Your Business
Local search engine optimization (SEO) is a pivotal tool to establishing and growing a successful online business. It’s about a lot more than just having a good website-although, that’s certainly an important piece of the puzzle. A successful SEO strategy needs to be well-rounded enough to appeal to a wide target audience range. Once you’ve … Tips to Improve Your Local SEO Results in 2022
If you haven’t updated your business logo in a while, then it may be time to do so now. Recently, Google updated its logo structured data requirements. The new guidelines mandate that all company logos must be designed in such a way that looks good or clearly appears on an all-white background. The idea is … Schema Markup Update: New Requirements for Your Logo Structured Data
Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights-which is connected to Google Analytics-provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that … What Is the Importance of Google My Business Insights?
Recently, Apple Maps made a few updates to its iOS software that may look a little bit familiar to Android users. Google has always been at the forefront of technological and software innovations, so it is no surprise that Apple is now playing catch-up by adopting a few tried-and-true features for its own wayfinding app. … Why Your Business Should Be Present on Apple Maps
Voice search has evolved as one of the most prominent search methods in recent years. It is not surprising considering the fast-paced nature of the world we live in, the fact that everyone and their mother has a smartphone, and more people than ever rely on mobile devices as a means of communicating with one … How to Optimize Your Local Business for Voice Search
Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something … How to Build a Successful Business Using a Multi-Location Marketing Strategy
Local Google reviews are essential to helping small- and medium-sized businesses build and maintain a solid and positive online reputation. That’s a fact that’s not going to change any time soon. In an ever-increasingly digital world, consumers rely heavily on online reviews to help them make buying decisions. Moreover, online reviews also offer unique personal … Local Google Review Trends to Watch Out for in 2021