Category: Local SEO

Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights—which is connected to Google Analytics—provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that means for your business listing. The importance of Google My Business Insights lies in the fact that it gives you a good idea in terms of how people search for, find, and interact with your

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Recently, Apple Maps made a few updates to its iOS software that may look a little bit familiar to Android users. Google has always been at the forefront of technological and software innovations, so it’s no surprise that Apple is now playing catch-up by adopting a few tried-and-true features for its own wayfinding app. Among these new updates are the “Look Around” feature which is basically the same as Google’s “Street View” option. Users can pick any location on the map and then open up a 360 degree street view

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Voice search has evolved as one of the most prominent search methods in recent years. It’s not surprising considering the fast-paced nature of the world we live in, the fact that everyone and their mother has a smartphone, and more people than ever rely on mobile devices as a means of communicating with one another today. Consumers use voice search because they want instant gratification. They want to be able to find the answers to their search queries in a matter of seconds, and touchless voice search options allow them

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Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something you can jump into willy-nilly. It takes a great deal of market research, analytics, and preparation. You need to create effective digital marketing campaigns that appeal to demographics in each specific market location you want

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Local Google reviews are essential to helping small- and medium-sized businesses build and maintain a solid and positive online reputation. That’s a fact that’s not going to change any time soon. In an ever-increasingly digital world, consumers rely heavily on online reviews to help them make buying decisions. Moreover, online reviews also offer unique personal insight into how well businesses serve their customers. Online reviews allow customers to leave feedback describing their personal experiences with specific businesses and even individual employees—some are good and some are bad. Bottom line: online

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Modern savvy business owners know that the best way to maximize sales revenue is to take advantage of a variety of digital platforms that can propel their marketability. Whether you run an e-commerce business or a combination of a brick-and-mortar and online business, it’s important to know how to effectively navigate and use certain search engine optimization tactics to your advantage. In case you need a little extra guidance, here are some excellent tips to help you stay competitive and dominate the Google SERP and local Maps optimization game. Use

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Prevalent local SEO strategies are the cornerstone of creating and building successful online marketing campaigns. Consumers often search for a specific product or service to see where the closest business or provider is located. If what they’re looking for is too far away or the shipping costs are too high, then this can discourage them from making a purchase. Other times, the need or desire to find a local business or service is completely subconscious. Consumers don’t always realize proximity is an important search criterion until they see where a

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Search Engine Optimization (SEO) and website design are like two sides of the same coin. Although online marketers and website developers have two distinctly different job requirements, they’re both ultimately working toward a common goal: increasing web traffic and ROI for their clients. The best way to accomplish this goal is to get both sides working together and on the same page, so to speak. Your SEO team will take care of the marketing and content production side of things while your web design team will work on the backend

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Have you ever heard the old adage, “You never get a second chance to make a good first impression”? Psychologists have, for the most part, concluded that first impressions are innate mental images or opinions that we form about others—whether they’re individuals, groups, or organizations—based largely on personal biases and perceptions. Like people, companies and the brands that represent them are complex entities that have many layers that can be peeled back to reveal different aspects of their core values and business styles. Unfortunately, it’s a lot harder for brands

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A lot of people take vacation days during the holidays, but local SEO never stops working overtime. People are always making online search queries and the holidays are the most popular time of the year for increasing profits. From online shoppers looking for the perfect holiday decorations, gifts, and stocking stuffers to people looking for great deals on holiday getaways, the number of search queries exponentially increases during this time of year. And it’s extremely prudent and sensible for online marketers to take advantage of this undeniable uptick in online

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