Category: Google My Business

Google reviews and ratings are a great asset for every online business. The more positive reviews your business gets, the better. In fact, customers are willing to spend 31% more on a business with excellent reviews. Unfortunately, it’s not always smooth sailing and you can’t please every single customer. Some customers have an axe to grind with your business for one reason or another and the best place for them to do it is on a public platform where other customers will see it. When you inevitably get your first

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Yes, it’s true. The business management tool is going through yet another name change. Along with that name change, Google is also adding a few useful features and revamping the way the platform can be used and accessed by business owners. For the most part, your Google local SEO practices and campaigns shouldn’t be negatively impacted by this change. But, you’re going to need to adopt some new Google My Business optimization techniques to stay on track.Renaming Google My Business to Google Business Profile This isn’t the first time

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Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights—which is connected to Google Analytics—provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that means for your business listing. The importance of Google My Business Insights lies in the fact that it gives you a good idea in terms of how people search for, find, and interact with your

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Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something you can jump into willy-nilly. It takes a great deal of market research, analytics, and preparation. You need to create effective digital marketing campaigns that appeal to demographics in each specific market location you want

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Modern savvy business owners know that the best way to maximize sales revenue is to take advantage of a variety of digital platforms that can propel their marketability. Whether you run an e-commerce business or a combination of a brick-and-mortar and online business, it’s important to know how to effectively navigate and use certain search engine optimization tactics to your advantage. In case you need a little extra guidance, here are some excellent tips to help you stay competitive and dominate the Google SERP and local Maps optimization game. Use

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In the early days of Google My Business, creating a business listing wasn’t just easy—it was virtually foolproof. All business owners had to do was provide basic information like their business name, address, phone number, and email to be viewed as a legitimate and eligible business listing. But as the saying goes, a few bad apples always spoil the bunch. Over the years, some users took it upon themselves to up the ante by creating fake user profiles, so they could leave negative “customer” reviews on their competitors GMB listings

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During these turbulent times when people are increasingly questioning the journalistic integrity of well-established and longstanding media companies, it’s important to be forthright with your prospective and existing customers as much as possible. COVID-19 has devastated a lot of businesses over the past year, even bringing many of them to their knees. And the few that have managed to survive seem to barely be holding on by a thread. But that doesn’t mean that you should completely give up on your digital marketing efforts. Google My Business has always been

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Prevalent local SEO strategies are the cornerstone of creating and building successful online marketing campaigns. Consumers often search for a specific product or service to see where the closest business or provider is located. If what they’re looking for is too far away or the shipping costs are too high, then this can discourage them from making a purchase. Other times, the need or desire to find a local business or service is completely subconscious. Consumers don’t always realize proximity is an important search criterion until they see where a

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Online reviews play a pivotal role in terms of helping customers decide whether or not they want to support your business. Whether you own a brick-and-mortar business, an e-commerce enterprise, or both, most customers will inevitable research your company online before placing an order or scheduling a consultation. It’s no longer enough to simply have excellent online marketing strategies that allow you to reach a widespread audience. Nowadays, you need to prove that you can deliver top-notch products and customer service before your customers even contact you. And the

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Google My Business (GMB) is an excellent platform that can help you manage the e-commerce portion of your business, online marketing campaigns, customer outreach and interactions, and so much more. It relies on specific information about your business in order to ensure that its portrayal is completely accurate and up-to-date. Your Google listing should include your contact information, your location, a brief description of products and services, a link to your web site, a link to directions on Google Maps, your hours of operation, and your peak business hours.

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