What Is the Importance of Google My Business Insights?

Posted by on Aug 19th, 2021 in Google My Business
Google My Business Optimization
Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights—which is connected to Google Analytics—provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that means for your business listing. The importance of Google My Business Insights lies in the fact that it gives you a good idea in terms of how people search for, find, and interact with your

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How to Build a Successful Business Using a Multi-Location Marketing Strategy

Posted by on Jun 17th, 2021 in Google My Business
multi-location business
Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something you can jump into willy-nilly. It takes a great deal of market research, analytics, and preparation. You need to create effective digital marketing campaigns that appeal to demographics in each specific market location you want

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Tips to Dominate Google SERPs and Maps

Posted by on Mar 25th, 2021 in Google My Business
Google local Maps optimization
Modern savvy business owners know that the best way to maximize sales revenue is to take advantage of a variety of digital platforms that can propel their marketability. Whether you run an e-commerce business or a combination of a brick-and-mortar and online business, it’s important to know how to effectively navigate and use certain search engine optimization tactics to your advantage. In case you need a little extra guidance, here are some excellent tips to help you stay competitive and dominate the Google SERP and local Maps optimization game. Use

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Google My Business Common Problems: How to Identify and Resolve Them

Posted by on Oct 22nd, 2020 in Google My Business
Google My Busines
In the early days of Google My Business, creating a business listing wasn’t just easy—it was virtually foolproof. All business owners had to do was provide basic information like their business name, address, phone number, and email to be viewed as a legitimate and eligible business listing. But as the saying goes, a few bad apples always spoil the bunch. Over the years, some users took it upon themselves to up the ante by creating fake user profiles, so they could leave negative “customer” reviews on their competitors GMB listings

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Google My Business Tips and Recommendations for COVID-19

Posted by on Oct 15th, 2020 in Google My Business
tips and recommendations for COVID-19
During these turbulent times when people are increasingly questioning the journalistic integrity of well-established and longstanding media companies, it’s important to be forthright with your prospective and existing customers as much as possible. COVID-19 has devastated a lot of businesses over the past year, even bringing many of them to their knees. And the few that have managed to survive seem to barely be holding on by a thread. But that doesn’t mean that you should completely give up on your digital marketing efforts. Google My Business has always been

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Important Elements of Successful Local Marketing

Posted by on Sep 24th, 2020 in Google My Business
Elements of Successful Local Marketing
Prevalent local SEO strategies are the cornerstone of creating and building successful online marketing campaigns. Consumers often search for a specific product or service to see where the closest business or provider is located. If what they’re looking for is too far away or the shipping costs are too high, then this can discourage them from making a purchase. Other times, the need or desire to find a local business or service is completely subconscious. Consumers don’t always realize proximity is an important search criterion until they see where a

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Reviews and Ratings: Why They Matter and How to Encourage Your Customers to Write Them

Posted by on Sep 19th, 2019 in Google My Business
Rating & Review
iStock.com/relif
iStock.com/relif
Online reviews play a pivotal role in terms of helping customers decide whether or not they want to support your business. Whether you own a brick-and-mortar business, an e-commerce enterprise, or both, most customers will inevitable research your company online before placing an order or scheduling a consultation. It’s no longer enough to simply have excellent online marketing strategies that allow you to reach a widespread audience. Nowadays, you need to prove that you can deliver top-notch products and customer service before your customers even contact you. And the

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What to Do if Google My Business Doesn’t Understand Your Business

Posted by on Aug 13th, 2019 in Google My Business
numerouno
iStock.com/BartekSzewczyk
iStock.com/BartekSzewczyk
Google My Business (GMB) is an excellent platform that can help you manage the e-commerce portion of your business, online marketing campaigns, customer outreach and interactions, and so much more. It relies on specific information about your business in order to ensure that its portrayal is completely accurate and up-to-date. Your Google listing should include your contact information, your location, a brief description of products and services, a link to your web site, a link to directions on Google Maps, your hours of operation, and your peak business hours.

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Google to Rollout Auto-Suggest Answers for Google My Business’s Q&A Section

Posted by on Jun 11th, 2019 in Google My Business
numerouno
iStock.com/Chagin
iStock.com/Chagin
Google recently rolled out a new feature that’s already gaining a lot of brownie points with online users by enhancing their experiences and the performance and accuracy of Google My Business. While knowledge panels are very informative by listing the hours of operation, location, and contact information, sometimes users are looking for more in-depth answers. The solution to that was to provide a text box in which users could easily ask questions and patiently wait for a response from other users. Now, Google has taken that feature a step

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How to Claim Ownership of a Verified Google My Business Listing

Posted by on Jun 4th, 2019 in Google My Business
numerouno
iStock.com/g-stockstudio
iStock.com/g-stockstudio
Creating and optimizing your Google My Business account is the most helpful way of building and improving a strong online presence for your company. Effective SEO strategies depend on having a comprehensive Google My Business listing that includes all of the pertinent information you want to deliver to your customers. Product listings, services, price range, location, hours of operation, and peak business hours are just some of the tidbits of information prospective customers want to see. Google My Business verification is important because it lets Google know that your

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