How Does Google Evaluate Your E-A-T Ranking Score?

Posted by on Apr 6th, 2022 in Google Guidelines
Google E-A-T
Search engines are the arbiters of online content. As such, they have an obligation to ensure that websites only produce high-quality and informative content to be consumed by online visitors and viewers. Brands can and should use their online content to exhibit high levels of expertise, authoritativeness, and trust on various topics of interest to their visitors. Although it’s not technically an algorithmic ranking factor, Google E-A-T does hold a lot of merit for websites that want to increase their visibility and web traffic.Here are a few important variables

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Debunking Google E-A-T Misconceptions

Posted by on Nov 9th, 2021 in Google Guidelines
Debunking-Google-E-A-T-Misconceptions
Google has been using E-A-T (Expertise, Authoritativeness, and Trustworthiness) criteria as a means and guideline to evaluate search quality and related content since 2014. The purpose of E-A-T is to identify and distinguish high-quality content that pertains to specific search queries. Over the years, Google has become increasingly strict with the type of content that websites are allowed to produce. Search query results are becoming increasingly specialized to ensure the quality of the responses yield favourable and useful answers for users. Unfortunately, there are still a lot of misconceptions about

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5 Meaningful Ways to Personalize Your On-Site Content

Posted by on Apr 15th, 2021 in Google Guidelines
content marketing in Toronto
Content creators and SEO experts are so often focused on producing large volumes of content on a consistent basis that they frequently miss the bigger picture. More content doesn’t necessarily mean you’re going to get more meaningful impressions on your website. The best way to do that is through content personalization—essentially, create content that’s so unique and enticing that users can’t help but to be drawn in by it. Effective content optimization and marketing in Toronto starts with securing an excellent SEO (search engine optimization) strategy. Once you have a

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How to Optimize Featured Snippets for Google

Posted by on Nov 17th, 2020 in Google Guidelines
optimize featured snippets
Google is the most widely used search engine across the globe. As a universally recognized and reliable search engine, Google provides access to all kinds of valuable information and search resources. To maintain this high standard, Google constantly updates their search features and business owners need to learn to adapt their content creation and marketing strategies accordingly. The introduction of the featured snippets tool has revolutionized the way most people conduct online searches. Since the featured snippets tool was launched, users have come to expect quick answers from reputable sources

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New Guidelines for Google’s Mobile-First Indexing

Posted by on Sep 15th, 2020 in Google Guidelines
Google Mobile-first indexing
Google’s mobile indexing efforts have been in the making for several years now. In fact, the tech mogul initiated the process all the way back in 2016. Earlier this year, Google announced its intentions to transfer all websites to the mobile-first model by September. Unfortunately, the current global pandemic thwarted those plans, with many small- and medium-sized businesses forced to focus their attention on other more pressing matters. In July, Google announced that they are extending the timeline to the end of March 2021 to give businesses more time to

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Google’s Guidelines and Policies Related to COVID-19

Posted by on Sep 8th, 2020 in Google Guidelines
Google’s recent COVID-19 update
Google is the leading search engine in the world with an average of 5.6 billion searches per day around the globe. That adds up to approximately 3.8 million searches per minute and 2 trillion searches every year! Although these are figures are approximations, there’s no doubt that Google occupies a massive space in the tech industry. And with that power comes great responsibility. Amidst the COVID-19 pandemic, Google has taken that responsibility very seriously by taking strong initiatives to protect consumers and small businesses alike. Since day one, Google started

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