Home › Google Guidelines

Category: Google Guidelines

Google AI

Google’s AI-Enhanced Search: A Game Changer for Canadian Small Businesses

On May 10, 2023, Google revealed a plan to revolutionize online search. They named this venture the Search Generative Experience (SGE). It utilizes cutting-edge AI technologies, earlier termed “Magi”, to make online searches more comprehensive and personalized. Unpacking Google’s AI-Boosted Search The new Google search displays AI-created answers at the start of the search results. … Google’s AI-Enhanced Search: A Game Changer for Canadian Small Businesses

Google Search and E-commerce

Google Search Now Displays Shipping and Return Information for E-Commerce Sites

As an e-commerce website owner, you want to make sure that your products get as much visibility as possible on Google Search. Google recently expanded the display of shipping and return information on search results for merchant sites. This means that your website can now display more details, including the product’s price, shipping, and return … Google Search Now Displays Shipping and Return Information for E-Commerce Sites

What Are Google Local Justifications and Why Do They Matter for Your Website and GBP?

If you’re like most people, you probably think of Google as the world’s largest search engine. And while that’s certainly true, there’s a lot more to Google than meets the eye. In addition to being a search engine, Google is also a powerful tool for local businesses. One of the most important features of Google … What Are Google Local Justifications and Why Do They Matter for Your Website and GBP?

How Does Google Define Quality Content

How Does Google Define “Quality Content”?

We all know that “quality content” is important for SEO. But what exactly is quality content? Well, there’s no definitive answer, but Google’s general guidelines on quality content are a good place to start. According to Google, quality content is “content that provides valuable information, is engaging and well-written.” In other words, your content should … How Does Google Define “Quality Content”?

Google E-A-T

How Does Google Evaluate Your E-A-T Ranking Score?

Search engines are the arbiters of online content. As such, they have an obligation to ensure that websites only produce high-quality and informative content to be consumed by online visitors and viewers. Brands can and should use their online content to exhibit high levels of expertise, authoritativeness, and trust on various topics of interest to … How Does Google Evaluate Your E-A-T Ranking Score?

Debunking-Google-E-A-T-Misconceptions

Debunking Google E-A-T Misconceptions

Google has been using E-A-T (Expertise, Authoritativeness, and Trustworthiness) criteria as a means and guideline to evaluate search quality and related content since 2014. The purpose of E-A-T is to identify and distinguish high-quality content that pertains to specific search queries. Over the years, Google has become increasingly strict with the type of content that … Debunking Google E-A-T Misconceptions

Personalized Your Site Content

5 Meaningful Ways to Personalize Your On-Site Content

Content creators and SEO experts are so often focused on producing large volumes of content on a consistent basis that they frequently miss the bigger picture. More content doesn’t necessarily mean you’re going to get more meaningful impressions on your website. The best way to do that is through content personalization essentially, create content that’s … 5 Meaningful Ways to Personalize Your On-Site Content

optimize featured snippets

How to Optimize Featured Snippets for Google

Google is the most widely used search engine across the globe. As a universally recognized and reliable search engine, Google provides access to all kinds of valuable information and search resources. To maintain this high standard, Google constantly updates their search features and business owners need to learn to adapt their content creation and marketing … How to Optimize Featured Snippets for Google

Google Mobile-first indexing

New Guidelines for Google’s Mobile-First Indexing

Google’s mobile indexing efforts have been in the making for several years now. In fact, the tech mogul initiated the process all the way back in 2016. Earlier this year, Google announced its intentions to transfer all websites to the mobile-first model by September. Unfortunately, the current global pandemic thwarted those plans, with many small- … New Guidelines for Google’s Mobile-First Indexing

Google's recent COVID-19 update

Google’s Guidelines and Policies Related to COVID-19

Google is the leading search engine in the world with an average of 5.6 billion searches per day around the globe. That adds up to approximately 3.8 million searches per minute and 2 trillion searches every year! Although these are figures are approximations, there’s no doubt that Google occupies a massive space in the tech … Google’s Guidelines and Policies Related to COVID-19

Subscribe