HomeGoogle Guidelines

Category: Google Guidelines

Debunking-Google-E-A-T-Misconceptions

Debunking Google E-A-T Misconceptions

Google has been using E-A-T (Expertise, Authoritativeness, and Trustworthiness) criteria as a means and guideline to evaluate search quality and related content since 2014. The purpose of E-A-T is to identify and distinguish high-quality content that pertains to specific search queries. Over the years, Google has become increasingly strict with the type of content that Debunking Google E-A-T Misconceptions