A large company can afford to use a lot of high-end advertising techniques, but if you’re a smaller business without the means or funds to advertise, you don’t have a lot of options.
However, one viable option is e-mail marketing. Many companies brush it off as too difficult or gimmicky, but the truth is that e-mail marketing is a very powerful tool, especially in today’s e- and m-commerce-centric world. Here are a few reasons why:
1. It’s Highly Targeted
You want to reach the right people, and e-mail marketing can