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Consolidate Your Content

How to Consolidate Your Content for Better User Experiences and Rankings

Content consolidation is the process of performing comprehensive and detailed website audits to determine which content should be saved, which content should be removed, and which content can be merged together to create a more cohesive story. This is an effective solution that can not only ensure that your content is working effectively to attract How to Consolidate Your Content for Better User Experiences and Rankings

Digital Marketing in COVID

How Digital Marketing Can Help Your Business During the COVID-19 Crisis

Flexibility and ingenuity have always been two of the most important foundations of any successful business venture. As times continue to change, it’s imperative that your business model and practices remain adaptable enough to evolve accordingly. If there’s one thing that many business owners have learned from dealing with the current economic downturn brought on How Digital Marketing Can Help Your Business During the COVID-19 Crisis

Optimizing for Google’s “People Also Ask” Feature

Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature

The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015 so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP). Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature

interactive content marketing

5 Types of Interactive Content That Your Business Should Be Using Right Now

Regardless of where you go in the digital world, interactive content is everywhere. Whether or not you realize it, as a consumer you’ve probably inadvertently engaged with a plethora of interactive content marketing in your lifetime, both in the real world and online. Interactive content has managed to infiltrate virtually every aspect of our lives 5 Types of Interactive Content That Your Business Should Be Using Right Now

Reputation Management Strategy

Making Good Impressions: Why You Need to Update Your Reputation Management Strategy in 2020

Have you ever heard the old adage, “You never get a second chance to make a good first impression”? Psychologists have, for the most part, concluded that first impressions are innate mental images or opinions that we form about others whether they’re individuals, groups, or organizations based largely on personal biases and perceptions. Like people, Making Good Impressions: Why You Need to Update Your Reputation Management Strategy in 2020

The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search

The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search

Smartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search