How Digital Marketing Can Help Your Business During the COVID-19 Crisis

Posted by on Dec 15th, 2020 in Digital Marketing
digital marketing during COVID-19
Flexibility and ingenuity have always been two of the most important foundations of any successful business venture. As times continue to change, it’s imperative that your business model and practices remain adaptable enough to evolve accordingly. If there’s one thing that many business owners have learned from dealing with the current economic downturn brought on by the COVID-19 pandemic, it’s that circumstances can change unexpectedly. Traditional marketing methods like print ads are no longer enough to draw in the same target audiences that they once did. Although the world was

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How to Optimize Featured Snippets for Google

Posted by on Nov 17th, 2020 in Digital Marketing
optimize featured snippets
Google is the most widely used search engine across the globe. As a universally recognized and reliable search engine, Google provides access to all kinds of valuable information and search resources. To maintain this high standard, Google constantly updates their search features and business owners need to learn to adapt their content creation and marketing strategies accordingly. The introduction of the featured snippets tool has revolutionized the way most people conduct online searches. Since the featured snippets tool was launched, users have come to expect quick answers from reputable sources

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How to Use Google Trends to Optimize Your YouTube Videos

Posted by on Nov 12th, 2020 in Digital Marketing
Optimize YouTube videos
It may be hard to believe, but February marked the 15th anniversary since YouTube was created and launched in 2005. In that time, the video-sharing platform has grown to become one of the world’s largest and most versatile search engines, generating millions of visits and views per day. An average of 1.3 million people use YouTube either to view or create content on a daily basis and approximately 300 hours of video are uploaded to the platform every minute. Almost five billion videos are viewed on the platform daily

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Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature

Posted by on Nov 3rd, 2020 in Digital Marketing
Optimizing for Google’s “People Also Ask” Feature
The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015—so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP). According to a recent study performed by Keyword Explorer, approximately 43% of SERPs in the U.S. display a PAA box at the top of the search results page. PAA boxes typically only appear on SERPs in

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5 Types of Interactive Content That Your Business Should Be Using Right Now

Posted by on Mar 24th, 2020 in Digital Marketing
interactive content marketing
Regardless of where you go in the digital world, interactive content is everywhere. Whether or not you realize it, as a consumer you’ve probably inadvertently engaged with a plethora of interactive content marketing in your lifetime, both in the real world and online. Interactive content has managed to infiltrate virtually every aspect of our lives in infinite ways. Yet, many consumers still don’t know it’s happening, what interactive content marketing is, or what it even means. Content and digital marketing firms are constantly utilizing various types of interactive content. Most

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Making Good Impressions: Why You Need to Update Your Reputation Management Strategy in 2020

Posted by on Feb 20th, 2020 in Digital Marketing
Reputation Management Strategy
Have you ever heard the old adage, “You never get a second chance to make a good first impression”? Psychologists have, for the most part, concluded that first impressions are innate mental images or opinions that we form about others—whether they’re individuals, groups, or organizations—based largely on personal biases and perceptions. Like people, companies and the brands that represent them are complex entities that have many layers that can be peeled back to reveal different aspects of their core values and business styles. Unfortunately, it’s a lot harder for brands

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Simple Changes You Can Make to Improve Your Website’s Search Ranking

Posted by on Feb 6th, 2020 in Digital Marketing
Online search
A lot of business owners and online marketers mistakenly believe that the key to maintaining and updating a successful website is to constantly make big sweeping changes all at once. The reality, however, is that the devil is often in the minor details of website building and maintenance. By making small changes and focusing on pages or concepts that are ranking well but not quite at the top of Search Engine Results Pages (SERPs) can help you vastly improve your search engine rankings and create more well-rounded and effective SEO

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The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search

Posted by on Dec 17th, 2019 in Digital Marketing
Voice Search Optimization
Smartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when it’s so much easier to verbally communicate what they’re looking for? There’s no denying that voice search has gained a lot of traction in recent years. In fact, about 20% of smartphone users are using

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Why Customer Feedback Matters and How to Make the Most of It

Posted by on Oct 24th, 2019 in Digital Marketing
iStock.com/anyaberkut
iStock.com/anyaberkut
Whether they’re shopping online or in store, modern customers are determined to find the best deals and get the most value out of their purchases. Research shows that about 95% of all consumers take the time to read through online reviews and ratings before making a purchase decision, meaning that impulse buys are most likely falling to the wayside. As a result, online marketers need to be proactive and vigilant when it comes to implementing strong review management strategies. After all, review management is a huge asset for brand

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Reviews and Ratings: Why They Matter and How to Encourage Your Customers to Write Them

Posted by on Sep 19th, 2019 in Digital Marketing
Rating & Review
iStock.com/relif
iStock.com/relif
Online reviews play a pivotal role in terms of helping customers decide whether or not they want to support your business. Whether you own a brick-and-mortar business, an e-commerce enterprise, or both, most customers will inevitable research your company online before placing an order or scheduling a consultation. It’s no longer enough to simply have excellent online marketing strategies that allow you to reach a widespread audience. Nowadays, you need to prove that you can deliver top-notch products and customer service before your customers even contact you. And the

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