Category: Digital Marketing

Marketing Trends 2021: How YouTube Is a Helpful Tool for Small Business Owners

Like all other social media and online platforms, YouTube is an invaluable resource for helping small businesses effectively reach out and directly interact with their target audience. Millions of viewers use YouTube on a daily basis for entertainment, to look for how-to videos, and keep up with their favourite content creators. Businesses that aren’t already … Marketing Trends 2021: How YouTube Is a Helpful Tool for Small Business Owners

How to Consolidate Your Content for Better User Experiences and Rankings

Content consolidation is the process of performing comprehensive and detailed website audits to determine which content should be saved, which content should be removed, and which content can be merged together to create a more cohesive story. This is an effective solution that can not only ensure that your content is working effectively to attract … How to Consolidate Your Content for Better User Experiences and Rankings

What Are Some Digital Marketing Dos and Don’ts during COVID-19?

For better or worse, COVID-19 has impacted virtually every aspect of our daily lives. While some have been more profoundly negatively and directly impacted by the pandemic than others, navigating this new normal has been nothing short of challenging. From an economic standpoint, many businesses are struggling to adapt their marketing strategies to fit a … What Are Some Digital Marketing Dos and Don’ts during COVID-19?

How to Use Google Trends to Optimize Your YouTube Videos

It may be hard to believe, but February marked the 15th anniversary since YouTube was created and launched in 2005. In that time, the video-sharing platform has grown to become one of the world’s largest and most versatile search engines, generating millions of visits and views per day. An average of 1.3 million people use YouTube … How to Use Google Trends to Optimize Your YouTube Videos

What Are the Benefits of Using SEO and PPC Together for Small Business?

Search engine marketing is a vast concept that’s ripe with numerous different strategies that might work for some companies, but not necessarily for others. Sometimes it can feel like finding a winning combination of the right online marketing strategies for your small- or medium-sized business can be a bit of an enigma. So, how can … What Are the Benefits of Using SEO and PPC Together for Small Business?

Everything You Need to Know about Google Guarantee and Local Services Ads

Sometimes, searching for a quality and renowned service-based business on Google can be challenging, frustrating, and overwhelming. There are just too many businesses that offer the same or similar services to choose from. That’s why it can be hard to decipher which ones offer the best services for your needs. If you’ve ever searched for … Everything You Need to Know about Google Guarantee and Local Services Ads

Handwriting text Ppc. Concept meaning Pay Per Click Advertising Strategies Direct Traffic to Websites written on Sticky Note Paper on plain background Crumpled Paper Balls next to it.

PPC Strategies Small Businesses Should Follow in 2019

While generating organic traffic is important for any web site, the right PPC strategies can put your online marketing campaign over the top. One of the main reasons that PPC (pay-per-click) advertising is so attractive to marketers is because it puts them in control of their advertisements and effectively helps increase their overall ad revenue. … PPC Strategies Small Businesses Should Follow in 2019

Big News: Google Has Integrated AdWords Express with Google Ads

Last month, Google sent out notifications to all of its users that they’ve combined AdWords Express with the Google Ads platform, which means they are now incorporated as Smart Campaigns. SEO experts couldn’t be more thrilled about this integration. Basically, what this means is that all of the features from both platforms that were once … Big News: Google Has Integrated AdWords Express with Google Ads

Local Search and Organic Ranking Factors You Should Follow in 2019

Google undeniably sets the standard for attracting online traffic and increasing web site revenue through the more than 200 known ranking signals it implements. Although there’s no way for marketing and SEO experts to ever discover the exact nature of the ranking algorithms Google uses or how often they’re updated, there are certainly certain factors … Local Search and Organic Ranking Factors You Should Follow in 2019

6 Video Marketing Mistakes You Must Avoid

Video marketing is an extremely effective and integral part of your online advertising approach. Since the world of marketing moves incredibly quickly these days almost too quickly for some brands to keep up with it it’s absolutely imperative that you do everything in your power to identify your target audience and create engaging video content … 6 Video Marketing Mistakes You Must Avoid

4 Essential Google Analytics Reports to Understand Your Web Site Traffic

Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you’re garnering on an hourly, daily, weekly, and monthly basis. It’s a great way for you to learn about the various trends that influence your target audience and … 4 Essential Google Analytics Reports to Understand Your Web Site Traffic

New “Speakable” Markup for Google Assistant and Google Home Devices

Google has been hard at work this past summer teaming up with schema.org to develop a new speakable markup that’s aimed at helping users find the most relevant search-related content on the Internet. This feature works in tandem with Google Assistant and all other Google Home devices to scour the depths of the Internet for … New “Speakable” Markup for Google Assistant and Google Home Devices