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Category: Digital Marketing

Google My Business

What Is the Importance of Google My Business Insights?

Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights-which is connected to Google Analytics-provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that What Is the Importance of Google My Business Insights?

Small Business Owners

Marketing Trends 2021: How YouTube Is a Helpful Tool for Small Business Owners

Like all other social media and online platforms, YouTube is an invaluable resource for helping small businesses effectively reach out and directly interact with their target audience. Millions of viewers use YouTube on a daily basis for entertainment, to look for how-to videos, and keep up with their favourite content creators. Businesses that aren’t already Marketing Trends 2021: How YouTube Is a Helpful Tool for Small Business Owners

multi location marketing strategies

How to Build a Successful Business Using a Multi-Location Marketing Strategy

Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something How to Build a Successful Business Using a Multi-Location Marketing Strategy

Mobile Speed Issue

How Slow Mobile Page Speeds May Be Killing Your Web Traffic and What to Do About It

Search engine optimization (SEO) isn’t an exact science. Just when you think you’re doing everything right in terms of updating your website, creating fresh and interesting new content, and adding dynamic visual components, search engines release new updates that make it all the more challenging for SEO experts to keep up. All it takes is How Slow Mobile Page Speeds May Be Killing Your Web Traffic and What to Do About It

Data Science and SEO

How Data Science Impacts SEO

What’s the relationship between data science and SEO? How can data science analytics help improve your SEO initiatives and boost your rankings? Keep reading for an in-depth look at how data science impacts SEO and how you can use it to your advantage. What Is Data Science? Data science is a multidisciplinary field of study How Data Science Impacts SEO

Content Marketing During COVID

Effective Content Marketing Strategies to Use During the COVID-19 Pandemic

No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully navigate the parameters of the “new normal” we’re all forced to face, it’s important for businesses to embrace these changes and modify their content marketing Effective Content Marketing Strategies to Use During the COVID-19 Pandemic