Google has been using E-A-T (Expertise, Authoritativeness, and Trustworthiness) criteria as a means and guideline to evaluate search quality and related content since 2014. The purpose of E-A-T is to identify and distinguish high-quality content that pertains to specific search queries. Over the years, Google has become increasingly strict with the type of content that … Debunking Google E-A-T Misconceptions
Branding and marketing are two core business concepts that are often mistakenly used interchangeably, but they’re not one and the same. Each concept plays a uniquely different role in terms of how successfully business initiatives are executed. Despite having different meanings and playing different roles in the development of your business, branding and marketing are … What’s the Difference between Business Branding and Marketing?
SEO is a constantly moving target with a lot of moving parts. If the pandemic has taught us anything, it’s that it’s that the only way to maintain a strong digital marketing momentum is to continuously change your strategies to accommodate current trends. Generating flexible and adaptable SEO strategies is more important than ever. Your … SEO Tips for 2022: The Importance of SEO for Post-COVID-19
Digital marketing is a multifaceted medium that’s constantly changing and therefore requires a great deal of oversight. Since the updates in the industry can be hard to manage on a daily basis, outsourcing SEO (search engine optimization) in Toronto is the best way to keep up with all of the latest trends and ensure that … Why Outsourcing Digital Marketing Is the Right Choice for Your Growing Business
Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money’s worth, you need users to click on your campaigns and convert into paying customers. It may sound simple, but this advertising model is certainly a lot easier said than done for certain businesses and so-called … 6 Targeting Tactics to Make Your PPC Campaign Successful
Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights-which is connected to Google Analytics-provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that … What Is the Importance of Google My Business Insights?
Recently, Apple Maps made a few updates to its iOS software that may look a little bit familiar to Android users. Google has always been at the forefront of technological and software innovations, so it is no surprise that Apple is now playing catch-up by adopting a few tried-and-true features for its own wayfinding app. … Why Your Business Should Be Present on Apple Maps
Voice search has evolved as one of the most prominent search methods in recent years. It is not surprising considering the fast-paced nature of the world we live in, the fact that everyone and their mother has a smartphone, and more people than ever rely on mobile devices as a means of communicating with one … How to Optimize Your Local Business for Voice Search
Like all other social media and online platforms, YouTube is an invaluable resource for helping small businesses effectively reach out and directly interact with their target audience. Millions of viewers use YouTube on a daily basis for entertainment, to look for how-to videos, and keep up with their favourite content creators. Businesses that aren’t already … Marketing Trends 2021: How YouTube Is a Helpful Tool for Small Business Owners
Landing pages are a critical component of any brand website. Typically, the landing page is the first impression users get of your brand. A great landing page should be designed to generate more qualified leads and easily convert them into sales. To accomplish this, you need to work with a reputable SEO agency in Toronto … What Are the Important Elements of a Landing Page?
Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something … How to Build a Successful Business Using a Multi-Location Marketing Strategy
Websites are an integral part of your business’s online identity and digital marketing campaigns. Every business needs a well-designed, interactive, and informative website that educates visitors about the brand and company history, as well as the products and services you provide. Nowadays, it’s fairly common for consumers to research products and services before making a … How to Rank Higher on SERPs with a Small Website