There's no question that in this day and age, a huge part of your marketing strategy is digital. Consumers and… Read More
A few months ago, Google launched a new AdWords Alpha interface and so far, the reception amongst advertisers and tech-geeks… Read More
Exceptional and effective digital marketing is an integral part of creating strong brand awareness as well as identifying and establishing… Read More
The Google AdWords Editor 12 update has only been in effect for a short while and online advertisers and marketers… Read More
There is no doubt that search engine optimization (SEO) and pay-per-click (PPC) are two different strategies. SEO is directly related… Read More
In-Market Audiences and Custom Audiences If In-Market Audiences sounds like a futuristic feature that allows online marketers to keep tabs… Read More
Bid modifiers are an excellent tool to use in conjunction with your AdWords campaigns to help elevate your Google ads… Read More
If you are small- to medium-sized business seeking to improve your paid campaigns, consider setting up a portfolio bid strategy.… Read More
A lot of advertisers dread having to use dynamic search ads for a very good reason. If they're used incorrectly… Read More
Enhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual… Read More