How Data Science Impacts SEO

Posted by on Feb 25th, 2021 in Digital Marketing
data science and SEO
What’s the relationship between data science and SEO? How can data science analytics help improve your SEO initiatives and boost your rankings? Keep reading for an in-depth look at how data science impacts SEO and how you can use it to your advantage. What Is Data Science? Data science is a multidisciplinary field of study that incorporates the use of different data-driven scientific methods, algorithms, and processes to analyze information and identify distinctive patterns from structured and structured datasets. Important and telling insights can be gleaned from these dataset analyses

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Effective Content Marketing Strategies to Use During the COVID-19 Pandemic

Posted by on Feb 11th, 2021 in Digital Marketing
numerouno
No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully navigate the parameters of the “new normal” we’re all forced to face, it’s important for businesses to embrace these changes and modify their content marketing strategies during the coronavirus accordingly. Certain industries and small businesses such as specialty shops, restaurants, cafes, real estate, travel, etc. have unfortunately suffered significant losses since the onset of the pandemic more than a year

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How to Consolidate Your Content for Better User Experiences and Rankings

Posted by on Feb 4th, 2021 in Digital Marketing
Content Consolidations
Content consolidation is the process of performing comprehensive and detailed website audits to determine which content should be saved, which content should be removed, and which content can be merged together to create a more cohesive story. This is an effective solution that can not only ensure that your content is working effectively to attract more users to your website but to also improve their experience once they get there. Consolidating your content gives you the opportunity to review existing pieces of content and determine what’s worth keeping, updating, and

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How to Get a Leg Up in Competitive Marketing Using SEO Strategies

Posted by on Jan 26th, 2021 in Digital Marketing
Competitive Marketing
Much like life, search engine optimization (SEO) is a journey and not a destination. Basically, that means there’s no universally perfect one-size-fits-all or practical SEO strategy. A big part of your responsibility as a business owner or brand ambassador is to map out an SEO strategy that works perfectly for your business while still maintaining a strong competitive edge. Having a solid SEO strategy in place can help you stay well ahead of your competitors. The online market is incredibly competitive and it’s only going to get more competitive as

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What Are Some Digital Marketing Dos and Don’ts during COVID-19?

Posted by on Jan 14th, 2021 in Digital Marketing
digital marketing during COVID-19
For better or worse, COVID-19 has impacted virtually every aspect of our daily lives. While some have been more profoundly negatively and directly impacted by the pandemic than others, navigating this new normal has been nothing short of challenging. From an economic standpoint, many businesses are struggling to adapt their marketing strategies to fit a new narrative and reassure prospective and existing customers that they’re following health and safety protocols. Digital marketing during COVID-19 is certainly difficult, but it’s not completely impossible. Companies need to invest in robust search engine

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How Digital Marketing Can Help Your Business During the COVID-19 Crisis

Posted by on Dec 15th, 2020 in Digital Marketing
digital marketing during COVID-19
Flexibility and ingenuity have always been two of the most important foundations of any successful business venture. As times continue to change, it’s imperative that your business model and practices remain adaptable enough to evolve accordingly. If there’s one thing that many business owners have learned from dealing with the current economic downturn brought on by the COVID-19 pandemic, it’s that circumstances can change unexpectedly. Traditional marketing methods like print ads are no longer enough to draw in the same target audiences that they once did. Although the world was

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How to Optimize Featured Snippets for Google

Posted by on Nov 17th, 2020 in Digital Marketing
optimize featured snippets
Google is the most widely used search engine across the globe. As a universally recognized and reliable search engine, Google provides access to all kinds of valuable information and search resources. To maintain this high standard, Google constantly updates their search features and business owners need to learn to adapt their content creation and marketing strategies accordingly. The introduction of the featured snippets tool has revolutionized the way most people conduct online searches. Since the featured snippets tool was launched, users have come to expect quick answers from reputable sources

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How to Use Google Trends to Optimize Your YouTube Videos

Posted by on Nov 12th, 2020 in Digital Marketing
Optimize YouTube videos
It may be hard to believe, but February marked the 15th anniversary since YouTube was created and launched in 2005. In that time, the video-sharing platform has grown to become one of the world’s largest and most versatile search engines, generating millions of visits and views per day. An average of 1.3 million people use YouTube either to view or create content on a daily basis and approximately 300 hours of video are uploaded to the platform every minute. Almost five billion videos are viewed on the platform daily

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Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature

Posted by on Nov 3rd, 2020 in Digital Marketing
Optimizing for Google’s “People Also Ask” Feature
The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015—so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP). According to a recent study performed by Keyword Explorer, approximately 43% of SERPs in the U.S. display a PAA box at the top of the search results page. PAA boxes typically only appear on SERPs in

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5 Types of Interactive Content That Your Business Should Be Using Right Now

Posted by on Mar 24th, 2020 in Digital Marketing
interactive content marketing
Regardless of where you go in the digital world, interactive content is everywhere. Whether or not you realize it, as a consumer you’ve probably inadvertently engaged with a plethora of interactive content marketing in your lifetime, both in the real world and online. Interactive content has managed to infiltrate virtually every aspect of our lives in infinite ways. Yet, many consumers still don’t know it’s happening, what interactive content marketing is, or what it even means. Content and digital marketing firms are constantly utilizing various types of interactive content. Most

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