5 Types of Interactive Content That Your Business Should Be Using Right Now

Posted by on Mar 24th, 2020 in Digital Marketing
interactive content marketing
Regardless of where you go in the digital world, interactive content is everywhere. Whether or not you realize it, as a consumer you’ve probably inadvertently engaged with a plethora of interactive content marketing in your lifetime, both in the real world and online. Interactive content has managed to infiltrate virtually every aspect of our lives in infinite ways. Yet, many consumers still don’t know it’s happening, what interactive content marketing is, or what it even means. Content and digital marketing firms are constantly utilizing various types of interactive content. Most

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Making Good Impressions: Why You Need to Update Your Reputation Management Strategy in 2020

Posted by on Feb 20th, 2020 in Digital Marketing
Reputation Management Strategy
Have you ever heard the old adage, “You never get a second chance to make a good first impression”? Psychologists have, for the most part, concluded that first impressions are innate mental images or opinions that we form about others—whether they’re individuals, groups, or organizations—based largely on personal biases and perceptions. Like people, companies and the brands that represent them are complex entities that have many layers that can be peeled back to reveal different aspects of their core values and business styles. Unfortunately, it’s a lot harder for brands

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Simple Changes You Can Make to Improve Your Website’s Search Ranking

Posted by on Feb 6th, 2020 in Digital Marketing
Online search
A lot of business owners and online marketers mistakenly believe that the key to maintaining and updating a successful website is to constantly make big sweeping changes all at once. The reality, however, is that the devil is often in the minor details of website building and maintenance. By making small changes and focusing on pages or concepts that are ranking well but not quite at the top of Search Engine Results Pages (SERPs) can help you vastly improve your search engine rankings and create more well-rounded and effective SEO

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The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search

Posted by on Dec 17th, 2019 in Digital Marketing
Voice Search Optimization
Smartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when it’s so much easier to verbally communicate what they’re looking for? There’s no denying that voice search has gained a lot of traction in recent years. In fact, about 20% of smartphone users are using

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Why Customer Feedback Matters and How to Make the Most of It

Posted by on Oct 24th, 2019 in Digital Marketing
iStock.com/anyaberkut
iStock.com/anyaberkut
Whether they’re shopping online or in store, modern customers are determined to find the best deals and get the most value out of their purchases. Research shows that about 95% of all consumers take the time to read through online reviews and ratings before making a purchase decision, meaning that impulse buys are most likely falling to the wayside. As a result, online marketers need to be proactive and vigilant when it comes to implementing strong review management strategies. After all, review management is a huge asset for brand

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Reviews and Ratings: Why They Matter and How to Encourage Your Customers to Write Them

Posted by on Sep 19th, 2019 in Digital Marketing
Rating & Review
iStock.com/relif
iStock.com/relif
Online reviews play a pivotal role in terms of helping customers decide whether or not they want to support your business. Whether you own a brick-and-mortar business, an e-commerce enterprise, or both, most customers will inevitable research your company online before placing an order or scheduling a consultation. It’s no longer enough to simply have excellent online marketing strategies that allow you to reach a widespread audience. Nowadays, you need to prove that you can deliver top-notch products and customer service before your customers even contact you. And the

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Mobile Business Web Site Vs. App: What Should You Focus on More?

Posted by on Sep 5th, 2019 in Digital Marketing
numerouno
iStock.com/scanrail
iStock.com/scanrail
Every business in this day and age needs to have a strong online presence, exceptional online marketing prowess, and convenient customer service. Creating and maintaining an informative, up-to-date web site is a great place to start—but it’s not enough anymore. Twenty years ago, web sites were all the rage and businesses that didn’t have one were passé. While that’s still the case, the standards have changed quite a bit. Nowadays, having a mobile-friendly web site, as well as a unique business app is becoming a must. But which one

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8 Reasons Why Your Web Site Is Underperforming and How You Can Fix It

Posted by on Aug 1st, 2019 in Digital Marketing
numerouno
iStock.com/juststock
iStock.com/juststock
Your business’s web site is an online representation of your brand. As such, it should reflect all of your brand values, products, and services in a clear and easy-to-understand manner without overwhelming potential customers with too much information all at once. This can lead to sensory overload, frustration, and lost conversions. Creating a user-friendly web site with universally responsive designs is the key to increasing your online staying power. If you’re wondering why your web site isn’t living up to its full potential, here are eight reasons why it

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SERP Features: 6 SEO Trends Your Small Business Should Know in 2019

Posted by on Jul 23rd, 2019 in Digital Marketing
numerouno
iStock.com/patpitchaya
iStock.com/patpitchaya
As a digital marketer, you should already know that Google is constantly changing and updating its search algorithms to make search results more easily accessible and useful to online users. Search results should offer specific, yet nuanced information that directly correlates with each specific search query. Google implements a variety of different methods and Search Engine Results Page (SERP) features to ensure that users find value-added information that directly relates to their search queries in record time. The most relevant search results typically appear on or at the very

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SEO or No SEO: Why Digital Marketing Matters and How It Can Boost Your Online Business

Posted by on Jul 16th, 2019 in Digital Marketing
numerouno
iStock.com/jittawit.21
iStock.com/jittawit.21
Search engine optimization (SEO) is the cornerstone of gaining and maintaining quantifiable online success for businesses of all sizes. Think about it: in order for people to purchase your products and services, you need to give your brand that extra flare that makes it more noticeable than your competitors. That’s why all businesses that operate online should consistently update their digital marketing practices. How can you do that? While not all small- to medium-sized businesses have the budget to spend on SEO services, it doesn’t mean you should give

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