Your business’s web site is an online representation of your brand. As such, it should reflect all of your brand values, products, and services in a clear and easy-to-understand manner without overwhelming potential customers with too much information all at once. This can lead to sensory overload, frustration, and lost conversions. Creating a user-friendly web site with universally responsive designs is the key to increasing your online staying power.
If you’re wondering why your web site isn’t living up to its full potential, here are eight reasons why it
As a digital marketer, you should already know that Google is constantly changing and updating its search algorithms to make search results more easily accessible and useful to online users. Search results should offer specific, yet nuanced information that directly correlates with each specific search query. Google implements a variety of different methods and Search Engine Results Page (SERP) features to ensure that users find value-added information that directly relates to their search queries in record time. The most relevant search results typically appear on or at the very
Search engine optimization (SEO) is the cornerstone of gaining and maintaining quantifiable online success for businesses of all sizes. Think about it: in order for people to purchase your products and services, you need to give your brand that extra flare that makes it more noticeable than your competitors. That’s why all businesses that operate online should consistently update their digital marketing practices. How can you do that? While not all small- to medium-sized businesses have the budget to spend on SEO services, it doesn’t mean you should give
There are a lot of seemingly minute but complex moving parts involved in running a small business. One of the most important aspects of successfully introducing your Canadian small business to the world is having a strong digital marketing strategy in place. Unfortunately, many entrepreneurs don’t really know where to even begin and often lose sight of their objectives very easily. The important thing is to focus on gaining as much online exposure as possible. E-commerce might not be your forte, but as long as you continue to keep
Google undeniably sets the standard for attracting online traffic and increasing web site revenue through the more than 200 known ranking signals it implements. Although there’s no way for marketing and SEO experts to ever discover the exact nature of the ranking algorithms Google uses or how often they’re updated, there are certainly certain factors that can help you improve your web site visibility if properly implemented. Google ranking factors aren’t necessarily a precise science, but they can help you navigate some of the more mysterious aspects of SEO
Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you’re garnering on an hourly, daily, weekly, and monthly basis. It’s a great way for you to learn about the various trends that influence your target audience and the most effective ways of reaching them. Whether visitors click on a Facebook ad, were directed to your web site through an Instagram influencer, or they simply heard about your company through word-of-mouth recommendations
Video marketing for local businesses has become a powerful tool for success. According to statistics, 63 percent of businesses have started using video marketing, and out of them, 82 percent say it is an important part of their strategy. Technology is progressing rapidly, allowing for better variety and simplicity of video production, so brands who are not as tech-savvy can still reap the benefits. Why should small businesses use video marketing? Here’s what you need to know.Why Should Small Businesses Do Video Marketing?
Boosts Conversions and Sales
The Maccabees update is just one part of a long tradition of algorithm “improvements” Google has been implementing. The update rolled out in December of 2017, and many businesses are still trying to manage the aftermath of this new algorithm change. Many web sites were hit by the update because their content did not meet the new, higher standard Google demands. What is this update all about? What can you do about your web site if you’ve been hit? Here’s everything you need to know about the Maccabees update,
Many businesses think that they can find customers anywhere, so the need for SEO (search engine optimization) seems absent. Unfortunately, as omnichannel marketing becomes more popular and relevant, you could be missing out on revenue-producing traffic that comes from SEO marketing. By targeting the right keywords, you bring more prospects and interested visitors to your web site, which leads to higher conversions and sales. The best SEO solutions for small- to medium-sized businesses begin with the right keyword research. The better commercial intent a keyword has, the better the
Both search engine optimization (SEO) and social media optimization (SMO) are strategies implemented into a company’s marketing campaign to grow their customer base and raise awareness about their brand, products, and services. Advertising agencies in Toronto make it possible for small- to medium-sized businesses to use one or both of these tools to boost their marketing campaigns and reach their business goals. But for the average business owner, the terms may be confusing. Here’s what you need to know about the difference between web site SEO services and social