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Google Analytics 4 (GA4) Migration Checklist

Google Analytics 4 (GA4) Migration Checklist: A 10-Step Guide for Small Businesses

By now, you’ve probably heard that Google is transitioning from Universal Analytics (commonly referred to as GA3 or UA) to a new, improved version, Google Analytics 4 (GA4). Google Analytics 4 differs significantly from the version you’re probably using now (UA). GA4’s data collection capability is incomparable. It lets you get user data from a Google Analytics 4 (GA4) Migration Checklist: A 10-Step Guide for Small Businesses

Digital Marketing in a Recession

Digital Marketing in a Recession: How to Keep Your Business Afloat During Tough Times

Marketing during a recession can be difficult, but it is essential to the success of your business. Even in tough times, there are plenty of opportunities to build customer loyalty and attract new leads. If we’ve learned anything from past recessions like the 2001 dot-com bubble, the 2008/2009 credit crunch, and the recent COVID-induced recession, Digital Marketing in a Recession: How to Keep Your Business Afloat During Tough Times

Video Testimonial

What Are the Benefits of Using Video Testimonials for Small Business Digital Marketing?

Customer satisfaction is a core component of virtually every business model in existence. No matter the size of the organization or the type of industry, every business has one common goal: to generate happy customers. After all, they’re your greatest asset. Video testimonials for small businesses featuring your best customers are a great way to What Are the Benefits of Using Video Testimonials for Small Business Digital Marketing?