The Maccabees update is just one part of a long tradition of algorithm “improvements” Google has been implementing. The update rolled out in December of 2017, and many businesses are still trying to manage the aftermath of this new algorithm change. Many web sites were hit by the update because their content did not meet the new, higher standard Google demands. What is this update all about? What can you do about your web site if you’ve been hit?… Read More
Many businesses think that they can find customers anywhere, so the need for SEO (search engine optimization) seems absent. Unfortunately, as omnichannel marketing becomes more popular and relevant, you could be missing out on revenue-producing traffic that comes from SEO marketing. By targeting the right keywords, you bring more prospects and interested visitors to your web site, which leads to higher conversions and sales. The best SEO solutions for small- to medium-sized businesses begin with the right keyword research.… Read More
Both search engine optimization
(SEO) and social media optimization
(SMO) are strategies implemented into a company’s marketing campaign to grow their customer base and raise awareness about their brand, products, and services. Advertising agencies in Toronto make it possible for small- to medium-sized businesses to use one or both of these tools to boost their marketing campaigns and reach their business goals. But for the average business owner, the terms may be confusing. Here’s what you need to know… Read More
Influencer marketing is a rising digital marketing trend that effectively gets your brand in front of a larger audience. It works extremely well by focusing on influencers who vouch for your business and in turn, peak interest in their own networks and fans. Professional social media experts in Toronto and Internet advertising services can help you jump on this opportunity and grow your business.
What Is Influencer Marketing?
Influencer marketing focuses on influential people rather than an entire market.… Read More
There’s no question that in this day and age, a huge part of your marketing strategy is digital. Consumers and businesses are almost always connected to the Web, and you will want to be able to reach them with your marketing strategy. For many businesses, this may seem like a daunting task as the digital landscape is ever evolving. If you are looking to have a successful digital marketing strategy, it all comes down to how you manage each… Read More
Exceptional and effective digital marketing is an integral part of creating strong brand awareness as well as identifying and establishing a concrete customer-base for your business. The key to accomplishing all of this is to not only find your target audience but to also define the specifications of your company’s offerings and ensure those offerings (products and services) are in line with the needs and wants of your potential customers. In many ways, the brand image your business projects… Read More
The new year is almost upon us, but now is not the time to start resting on your laurels. Marketing and advertising are constantly changing, so now is the time to adjust your digital marketing strategies for 2017. In addition to trends in digital marketing itself, this past year has seen developments in social media marketing, content optimization, and other types of advertising and consumer trends that will carry forward and build as the calendar turns over. Recognizing these shifts… Read More
The end goal of most business web sites is conversion, the turning of a visitor into a customer. Multiple approaches exist for obtaining conversions from producing more content, marketing and advertising pushes, or special promotions. However, what we are going to focus on today is optimization: how to get higher conversions rates for what you already have. Optimization is useful not only because it is one of the more cost-effective approaches but because it allows for concentration. A smaller number… Read More
One thing we do as an SEO company in Toronto is look at what the biggest marketing trends will be in the upcoming year. Your business could be using an SEO strategy that works well today but that could be out of date by this time next year. The truth is that digital marketing and SEO are evolving fields with constant new developments and trends. If you want your business to stay ahead of the curve, you have to know… Read More
Although search engine optimization (SEO) and content marketing are sometimes treated the same, it would be a mistake to consider them interchangeable terms. While there is a certain level of overlap, the two methods have very clear differences. SEO is a more technical approach that focuses on things like URLs, titles, tags, keywords, and website arrangements. Content marketing, conversely, focuses on producing quality pieces that appeal to the desired audience. The main difference arises when you recognize that content marketing… Read More