How to Rank Higher on SERPs with a Small Website

Posted by on May 13th, 2021 in Digital Marketing
search engine optimization
Websites are an integral part of your business’s online identity and digital marketing campaigns. Every business needs a well-designed, interactive, and informative website that educates visitors about the brand and company history, as well as the products and services you provide. Nowadays, it’s fairly common for consumers to research products and services before making a purchase. They want to make sure that they’re making a smart choice in terms of the companies they support, which is perfectly understandable. SMBs, however, don’t always have access to the same well of unlimited

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5 Meaningful Ways to Personalize Your On-Site Content

Posted by on Apr 15th, 2021 in Digital Marketing
content marketing in Toronto
Content creators and SEO experts are so often focused on producing large volumes of content on a consistent basis that they frequently miss the bigger picture. More content doesn’t necessarily mean you’re going to get more meaningful impressions on your website. The best way to do that is through content personalization—essentially, create content that’s so unique and enticing that users can’t help but to be drawn in by it. Effective content optimization and marketing in Toronto starts with securing an excellent SEO (search engine optimization) strategy. Once you have a

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How Slow Mobile Page Speeds May Be Killing Your Web Traffic and What to Do About It

Posted by on Apr 8th, 2021 in Digital Marketing
mobile page speed
Search engine optimization (SEO) isn’t an exact science. Just when you think you’re doing everything right in terms of updating your website, creating fresh and interesting new content, and adding dynamic visual components, search engines release new updates that make it all the more challenging for SEO experts to keep up. All it takes is one misstep like failing to check your mobile webpage loading speed on a regular basis for these changes to negatively impact your organic web traffic. Over the past few years, Google has made a painstaking

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Web Marketing Tips: How to Win Customers from Your Competitors

Posted by on Mar 18th, 2021 in Digital Marketing
web marketing tips
Currently, there’s a lot of content on the Internet. So much so, that it’s easy for your website content to get lost amidst all of your competitors’ content. So, what can you do to stand out? Many digital marketers are resorting to black hat SEO marketing techniques (e.g., keyword stuffing) to win customers over. While these techniques can certainly boost your website traffic by outranking your competitors, these practices are generally frowned upon in the SEO industry. Why? Well, aside from being unethical, the problem with black hat SEO

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How Data Science Impacts SEO

Posted by on Feb 25th, 2021 in Digital Marketing
data science and SEO
What’s the relationship between data science and SEO? How can data science analytics help improve your SEO initiatives and boost your rankings? Keep reading for an in-depth look at how data science impacts SEO and how you can use it to your advantage. What Is Data Science? Data science is a multidisciplinary field of study that incorporates the use of different data-driven scientific methods, algorithms, and processes to analyze information and identify distinctive patterns from structured and structured datasets. Important and telling insights can be gleaned from these dataset analyses

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Effective Content Marketing Strategies to Use During the COVID-19 Pandemic

Posted by on Feb 11th, 2021 in Digital Marketing
numerouno
No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully navigate the parameters of the “new normal” we’re all forced to face, it’s important for businesses to embrace these changes and modify their content marketing strategies during the coronavirus accordingly. Certain industries and small businesses such as specialty shops, restaurants, cafes, real estate, travel, etc. have unfortunately suffered significant losses since the onset of the pandemic more than a year

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How to Consolidate Your Content for Better User Experiences and Rankings

Posted by on Feb 4th, 2021 in Digital Marketing
Content Consolidations
Content consolidation is the process of performing comprehensive and detailed website audits to determine which content should be saved, which content should be removed, and which content can be merged together to create a more cohesive story. This is an effective solution that can not only ensure that your content is working effectively to attract more users to your website but to also improve their experience once they get there. Consolidating your content gives you the opportunity to review existing pieces of content and determine what’s worth keeping, updating, and

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How to Get a Leg Up in Competitive Marketing Using SEO Strategies

Posted by on Jan 26th, 2021 in Digital Marketing
Competitive Marketing
Much like life, search engine optimization (SEO) is a journey and not a destination. Basically, that means there’s no universally perfect one-size-fits-all or practical SEO strategy. A big part of your responsibility as a business owner or brand ambassador is to map out an SEO strategy that works perfectly for your business while still maintaining a strong competitive edge. Having a solid SEO strategy in place can help you stay well ahead of your competitors. The online market is incredibly competitive and it’s only going to get more competitive as

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What Are Some Digital Marketing Dos and Don’ts during COVID-19?

Posted by on Jan 14th, 2021 in Digital Marketing
digital marketing during COVID-19
For better or worse, COVID-19 has impacted virtually every aspect of our daily lives. While some have been more profoundly negatively and directly impacted by the pandemic than others, navigating this new normal has been nothing short of challenging. From an economic standpoint, many businesses are struggling to adapt their marketing strategies to fit a new narrative and reassure prospective and existing customers that they’re following health and safety protocols. Digital marketing during COVID-19 is certainly difficult, but it’s not completely impossible. Companies need to invest in robust search engine

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How Digital Marketing Can Help Your Business During the COVID-19 Crisis

Posted by on Dec 15th, 2020 in Digital Marketing
digital marketing during COVID-19
Flexibility and ingenuity have always been two of the most important foundations of any successful business venture. As times continue to change, it’s imperative that your business model and practices remain adaptable enough to evolve accordingly. If there’s one thing that many business owners have learned from dealing with the current economic downturn brought on by the COVID-19 pandemic, it’s that circumstances can change unexpectedly. Traditional marketing methods like print ads are no longer enough to draw in the same target audiences that they once did. Although the world was

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