Why Customer Feedback Matters and How to Make the Most of It

Posted by on Oct 24th, 2019 in Digital Marketing
iStock.com/anyaberkut
iStock.com/anyaberkut
Whether they’re shopping online or in store, modern customers are determined to find the best deals and get the most value out of their purchases. Research shows that about 95% of all consumers take the time to read through online reviews and ratings before making a purchase decision, meaning that impulse buys are most likely falling to the wayside. As a result, online marketers need to be proactive and vigilant when it comes to implementing strong review management strategies. After all, review management is a huge asset for brand

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Reviews and Ratings: Why They Matter and How to Encourage Your Customers to Write Them

Posted by on Sep 19th, 2019 in Digital Marketing
Rating & Review
iStock.com/relif
iStock.com/relif
Online reviews play a pivotal role in terms of helping customers decide whether or not they want to support your business. Whether you own a brick-and-mortar business, an e-commerce enterprise, or both, most customers will inevitable research your company online before placing an order or scheduling a consultation. It’s no longer enough to simply have excellent online marketing strategies that allow you to reach a widespread audience. Nowadays, you need to prove that you can deliver top-notch products and customer service before your customers even contact you. And the

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Mobile Business Web Site Vs. App: What Should You Focus on More?

Posted by on Sep 5th, 2019 in Digital Marketing
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iStock.com/scanrail
iStock.com/scanrail
Every business in this day and age needs to have a strong online presence, exceptional online marketing prowess, and convenient customer service. Creating and maintaining an informative, up-to-date web site is a great place to start—but it’s not enough anymore. Twenty years ago, web sites were all the rage and businesses that didn’t have one were passé. While that’s still the case, the standards have changed quite a bit. Nowadays, having a mobile-friendly web site, as well as a unique business app is becoming a must. But which one

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8 Reasons Why Your Web Site Is Underperforming and How You Can Fix It

Posted by on Aug 1st, 2019 in Digital Marketing
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iStock.com/juststock
iStock.com/juststock
Your business’s web site is an online representation of your brand. As such, it should reflect all of your brand values, products, and services in a clear and easy-to-understand manner without overwhelming potential customers with too much information all at once. This can lead to sensory overload, frustration, and lost conversions. Creating a user-friendly web site with universally responsive designs is the key to increasing your online staying power. If you’re wondering why your web site isn’t living up to its full potential, here are eight reasons why it

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SERP Features: 6 SEO Trends Your Small Business Should Know in 2019

Posted by on Jul 23rd, 2019 in Digital Marketing
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iStock.com/patpitchaya
iStock.com/patpitchaya
As a digital marketer, you should already know that Google is constantly changing and updating its search algorithms to make search results more easily accessible and useful to online users. Search results should offer specific, yet nuanced information that directly correlates with each specific search query. Google implements a variety of different methods and Search Engine Results Page (SERP) features to ensure that users find value-added information that directly relates to their search queries in record time. The most relevant search results typically appear on or at the very

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SEO or No SEO: Why Digital Marketing Matters and How It Can Boost Your Online Business

Posted by on Jul 16th, 2019 in Digital Marketing
numerouno
iStock.com/jittawit.21
iStock.com/jittawit.21
Search engine optimization (SEO) is the cornerstone of gaining and maintaining quantifiable online success for businesses of all sizes. Think about it: in order for people to purchase your products and services, you need to give your brand that extra flare that makes it more noticeable than your competitors. That’s why all businesses that operate online should consistently update their digital marketing practices. How can you do that? While not all small- to medium-sized businesses have the budget to spend on SEO services, it doesn’t mean you should give

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5 Digital Marketing Tips for Canadian Small Businesses

Posted by on May 14th, 2019 in Digital Marketing
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iStock.com/FlamingoImages
iStock.com/FlamingoImages
There are a lot of seemingly minute but complex moving parts involved in running a small business. One of the most important aspects of successfully introducing your Canadian small business to the world is having a strong digital marketing strategy in place. Unfortunately, many entrepreneurs don’t really know where to even begin and often lose sight of their objectives very easily. The important thing is to focus on gaining as much online exposure as possible. E-commerce might not be your forte, but as long as you continue to keep

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Local Search and Organic Ranking Factors You Should Follow in 2019

Posted by on Jan 15th, 2019 in Digital Marketing
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iStock.com/zimmytws
iStock.com/zimmytws
Google undeniably sets the standard for attracting online traffic and increasing web site revenue through the more than 200 known ranking signals it implements. Although there’s no way for marketing and SEO experts to ever discover the exact nature of the ranking algorithms Google uses or how often they’re updated, there are certainly certain factors that can help you improve your web site visibility if properly implemented. Google ranking factors aren’t necessarily a precise science, but they can help you navigate some of the more mysterious aspects of SEO

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4 Essential Google Analytics Reports to Understand Your Web Site Traffic

Posted by on Nov 8th, 2018 in Digital Marketing
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iStock.com/CreativaImages
iStock.com/CreativaImages
Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you’re garnering on an hourly, daily, weekly, and monthly basis. It’s a great way for you to learn about the various trends that influence your target audience and the most effective ways of reaching them. Whether visitors click on a Facebook ad, were directed to your web site through an Instagram influencer, or they simply heard about your company through word-of-mouth recommendations

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How Video Marketing Can Influence Your Local Business

Posted by on Feb 27th, 2018 in Digital Marketing
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iStock.com/Weedezign
iStock.com/Weedezign
Video marketing for local businesses has become a powerful tool for success. According to statistics, 63 percent of businesses have started using video marketing, and out of them, 82 percent say it is an important part of their strategy. Technology is progressing rapidly, allowing for better variety and simplicity of video production, so brands who are not as tech-savvy can still reap the benefits. Why should small businesses use video marketing? Here’s what you need to know.Why Should Small Businesses Do Video Marketing? Boosts Conversions and Sales

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