6 Targeting Tactics to Make Your PPC Campaign Successful

Posted by on Sep 2nd, 2021 in Digital Marketing
PPC management Toronto
Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money’s worth, you need users to click on your campaigns and convert into paying customers. It may sound simple, but this advertising model is certainly a lot easier said than done for certain businesses and so-called marketing experts. It doesn’t have anything to do with lacking expertise in the field of online marketing or business. All it means is that you need to do a little more research or dig a

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What Is the Importance of Google My Business Insights?

Posted by on Aug 19th, 2021 in Digital Marketing
Google My Business Optimization
Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights—which is connected to Google Analytics—provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that means for your business listing. The importance of Google My Business Insights lies in the fact that it gives you a good idea in terms of how people search for, find, and interact with your

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Why Your Business Should Be Present on Apple Maps

Posted by on Aug 12th, 2021 in Digital Marketing
Apple Maps listing
Recently, Apple Maps made a few updates to its iOS software that may look a little bit familiar to Android users. Google has always been at the forefront of technological and software innovations, so it’s no surprise that Apple is now playing catch-up by adopting a few tried-and-true features for its own wayfinding app. Among these new updates are the “Look Around” feature which is basically the same as Google’s “Street View” option. Users can pick any location on the map and then open up a 360 degree street view

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How to Optimize Your Local Business for Voice Search

Posted by on Jul 22nd, 2021 in Digital Marketing
local SEO in Toronto
Voice search has evolved as one of the most prominent search methods in recent years. It’s not surprising considering the fast-paced nature of the world we live in, the fact that everyone and their mother has a smartphone, and more people than ever rely on mobile devices as a means of communicating with one another today. Consumers use voice search because they want instant gratification. They want to be able to find the answers to their search queries in a matter of seconds, and touchless voice search options allow them

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Marketing Trends 2021: How YouTube Is a Helpful Tool for Small Business Owners

Posted by on Jul 20th, 2021 in Digital Marketing
YouTube Optimization
Like all other social media and online platforms, YouTube is an invaluable resource for helping small businesses effectively reach out and directly interact with their target audience. Millions of viewers use YouTube on a daily basis for entertainment, to look for how-to videos, and keep up with their favourite content creators. Businesses that aren’t already taking advantage of YouTube to connect with online users are missing out on some excellent digital marketing opportunities.

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What Are the Important Elements of a Landing Page?

Posted by on Jun 29th, 2021 in Digital Marketing
SEO Services Toronto
Landing pages are a critical component of any brand website. Typically, the landing page is the first impression users get of your brand. A great landing page should be designed to generate more qualified leads and easily convert them into sales. To accomplish this, you need to work with a reputable SEO agency in Toronto that can implement a solid landing page optimization strategy for your website.

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How to Build a Successful Business Using a Multi-Location Marketing Strategy

Posted by on Jun 17th, 2021 in Digital Marketing
multi-location business
Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something you can jump into willy-nilly. It takes a great deal of market research, analytics, and preparation. You need to create effective digital marketing campaigns that appeal to demographics in each specific market location you want

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How to Rank Higher on SERPs with a Small Website

Posted by on May 13th, 2021 in Digital Marketing
search engine optimization
Websites are an integral part of your business’s online identity and digital marketing campaigns. Every business needs a well-designed, interactive, and informative website that educates visitors about the brand and company history, as well as the products and services you provide. Nowadays, it’s fairly common for consumers to research products and services before making a purchase. They want to make sure that they’re making a smart choice in terms of the companies they support, which is perfectly understandable. SMBs, however, don’t always have access to the same well of unlimited

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5 Meaningful Ways to Personalize Your On-Site Content

Posted by on Apr 15th, 2021 in Digital Marketing
content marketing in Toronto
Content creators and SEO experts are so often focused on producing large volumes of content on a consistent basis that they frequently miss the bigger picture. More content doesn’t necessarily mean you’re going to get more meaningful impressions on your website. The best way to do that is through content personalization—essentially, create content that’s so unique and enticing that users can’t help but to be drawn in by it. Effective content optimization and marketing in Toronto starts with securing an excellent SEO (search engine optimization) strategy. Once you have a

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How Slow Mobile Page Speeds May Be Killing Your Web Traffic and What to Do About It

Posted by on Apr 8th, 2021 in Digital Marketing
mobile page speed
Search engine optimization (SEO) isn’t an exact science. Just when you think you’re doing everything right in terms of updating your website, creating fresh and interesting new content, and adding dynamic visual components, search engines release new updates that make it all the more challenging for SEO experts to keep up. All it takes is one misstep like failing to check your mobile webpage loading speed on a regular basis for these changes to negatively impact your organic web traffic. Over the past few years, Google has made a painstaking

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