Content Marketing: Benefits of Evergreen over Trending Content

Posted by on Sep 12th, 2017 in Content Marketing
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iStock.com/Avosb
iStock.com/Avosb
Some businesses believe that as long as they produce content on their web site, they will get the traffic and customers they need. But, there is a lot more to content marketing than producing it. Generally speaking, there are two types of content: trending content and evergreen content. Evergreen content never grows old and remains relevant, while trending content drives quick, immediate high traffic and conversions to your site. If you want to optimize your content marketing strategy, here are some important benefits to know about evergreen content over

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Trends and Strategies That Can Help You to Win in Content Marketing

Posted by on Aug 22nd, 2017 in Content Marketing
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iStock.com/SirikulT
iStock.com/SirikulT
Content marketing through the use of articles, videos, and images has become the most popular and effective way of getting your product, services, and brand message to the widest possible audience. From entrepreneurs to multinational corporations, everyone is upping their content marketing game to beat their competition on the Web. Here are some effective and amazing trends and strategies that can help you win at content marketing. Mobile and Wireless Communications As consumers continue to seek more convenience, there is an increasing amount of traffic on the Internet coming

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Content Marketing Tips for Content Distribution

Posted by on May 23rd, 2017 in Content Marketing
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If you’ve been working hard on your content marketing and promotion strategies, you’re likely expecting to see traffic and conversions gradually increase over time. But if you’re not seeing the results you were hoping for, it could be an issue with your content distribution strategy. Content distribution on social media, for example, is only one of the ways you can share your activities to encourage existing customers to take action, and invite new visitors to your web site. If your digital content distribution strategy isn’t properly set up, or nonexistent,

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Content Marketing Tips: Strategies that Work for Small Business

Posted by on May 2nd, 2017 in Content Marketing
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There are many traditional and online methods to boost marketing for your business, and it may be tricky to find which options work best for you. Despite the many channels available to you (SEO, PPC, social media, etc.) there has been proven success with content marketing strategies for small businesses. A well-managed company blog is just one aspect that can boost your marketing strategy in ways you could not imagine. If you want to learn about the benefits of content marketing in Canada, and how these tips apply to you,

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The Importance of Auditing Content before Redesigning Your Web Site

Posted by on Apr 27th, 2017 in Content Marketing
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If your professional web site is in dire need of a thorough facelift, then before you jump the gun, consider performing a content audit first. Start by meticulously going through all of the existing content in each section and subsection of your web site and create a detailed inventory of everything you have there. You may discover that some of the content is old, outdated, inconsistent, redundant, or no longer accurate. Having a strong content marketing audit strategy will help you spot all of these issues in advance. Just be

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Content Marketing Trends in 2017 and Beyond

Posted by on Apr 25th, 2017 in Content Marketing
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The content marketing trends and forecasts have revealed some helpful tips for businesses looking to boost their engagement with customers and increase sales. The 2017 BRB content marketing predictions show that trends involve social media, mobile devices, and automation. If you want to learn more about these content trends, here’s what you need to know. Top Content Marketing Trends to Follow Visual Content Marketing Visual content marketing through social media platforms like Snapchat, Instagram, and Pinterest have skyrocketed in popularity and interest. It has become so fundamental to the web

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How a Content Audit Can Improve User Experience on Your Web Site

Posted by on Apr 20th, 2017 in Content Marketing
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Performing a content audit for your local business’s web site might be a very tedious and time-consuming task, but it’s an important one, nonetheless because it can be rewarding and beneficial for your web site. Content audits are advantageous for you as an online marketer and business owner because they help you organize and keep track of your content inventory by creating a web site content audit checklist. However, they’re also extremely helpful because they make it easier for your current and prospective customers to navigate your web site and

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How Professional Content Audits Can Lead to Successful Content Marketing Campaigns

Posted by on Apr 18th, 2017 in Content Marketing
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One of the most efficient ways to generate leads is by using a content marketing campaign. Improving the content on your web site will increase the chances of people buying your products and services. This is because with good content, you become the source of expertise and trustworthiness for prospects, which gives prospects a great first impression and easily converts them into paid customers. But what if you’ve had a web site for years and still struggled to gain traffic and leads? This is where a professional content audit comes

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Audit Your Business Web Site Content to Ensure it Shows Up in Google Searches

Posted by on Apr 13th, 2017 in Content Marketing
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Conducting a web site content audit for your company web site is an excellent way to keep tabs on the content that appears on your site as well as how effectively that content is attracting online traffic converting clicks. It’s not enough to merely get people onto your web site; your web site has to also be engaging and easy to use. Otherwise, you run the risk of people needlessly clicking on your site and then subsequently leaving it without even the possibility of making a sale.Improve Your Local

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How to Conduct a Professional Web Site Content Audit – Checklist to Follow

Posted by on Apr 11th, 2017 in Content Marketing
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Whether you’re building a web site for your brand new company or working on a pre-existing site, getting a professional content audit done will save you a lot of trouble in the future. A web site content audit can show you what content is the most successful and what content that isn’t, help you find holes in the types of content you provide, and help you remove duplicate content and low-quality pages. What exactly do content auditors do? Here’s what you need to know. What Is a Content Inventory? A

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