Category: Content Marketing

Content creators and SEO experts are so often focused on producing large volumes of content on a consistent basis that they frequently miss the bigger picture. More content doesn’t necessarily mean you’re going to get more meaningful impressions on your website. The best way to do that is through content personalization—essentially, create content that’s so unique and enticing that users can’t help but to be drawn in by it. Effective content optimization and marketing in Toronto starts with securing an excellent SEO (search engine optimization) strategy. Once you have a

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No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully navigate the parameters of the “new normal” we’re all forced to face, it’s important for businesses to embrace these changes and modify their content marketing strategies during the coronavirus accordingly. Certain industries and small businesses such as specialty shops, restaurants, cafes, real estate, travel, etc. have unfortunately suffered significant losses since the onset of the pandemic more than a year

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Content consolidation is the process of performing comprehensive and detailed website audits to determine which content should be saved, which content should be removed, and which content can be merged together to create a more cohesive story. This is an effective solution that can not only ensure that your content is working effectively to attract more users to your website but to also improve their experience once they get there. Consolidating your content gives you the opportunity to review existing pieces of content and determine what’s worth keeping, updating, and

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Traditional marketing strategies take customer experience into account when it comes to determining the overall success of each ad campaign. Customer experience is a crucial component of any marketing campaign because it measures the perception customers have of your business. The same can be said for content experiences in content marketing. Every step you take to attract more views to your website and increase your ranking on SERPs or to boost your brand awareness creates a unique content experience for your users. Whether you realize it or not, you’re sending

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Every New Year brings with it new and sometimes unprecedented digital marketing challenges. The trick is to learn how to creatively turn these challenges into value-driven customer-focused opportunities. While no could have fathomed the unique circumstances that have unfolded over the course of the past year, it’s time to turn over a new leaf and look to the future rather than focusing on the past. One positive aspect of the digital marketing medium is that it’s flexible enough to adapt to virtually any situation. Content creators have to be visionaries

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Content consolidation is a key factor in improving search engine optimization and boosting your website’s visibility and search engine results page (SERP) rankability. The concept of content consolidation as a viable SEO strategy isn’t anything new—SEO experts have been employing this method to breathe new life into old and outdated content for a few years now. But the approaches and best practices used for this lucrative and worthwhile content strategy have certainly evolved a great deal over the years. Let’s take a look at what content consolidation is, how it

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Regardless of where you go in the digital world, interactive content is everywhere. Whether or not you realize it, as a consumer you’ve probably inadvertently engaged with a plethora of interactive content marketing in your lifetime, both in the real world and online. Interactive content has managed to infiltrate virtually every aspect of our lives in infinite ways. Yet, many consumers still don’t know it’s happening, what interactive content marketing is, or what it even means. Content and digital marketing firms are constantly utilizing various types of interactive content. Most

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Google is constantly upping its search game and one of the most recent additions to its search algorithm is an expansion of the evolving voice search market. As an increasing number of users are embracing the Google Assistant platform through the use of voice search, the search engine mogul has implemented a new update that allows publishers to get more bang for their buck through Google Actions. Google Actions allows online marketers and publishers endless opportunities to refocus and even rebrand some of the existing content on their websites to

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Proper content management is a critical component of proliferating your online marketing prowess, maximizing your online ad spend, and driving more organic traffic directly to your web site. When you’re in the process of building your web site, it’s imperative that you choose the appropriate content management system (CMS) to help you organize, keep track of, and schedule content as needed. Taking care of this task from the get-go will be instrumental in helping you meet your e-commerce and online marketing objectives, while also saving you a lot of

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In many ways, content intelligence is akin to performing extensive market research. It’s designed to take all of the guesswork and some of the potentially expensive trial and error out of identifying and catering to your target audience. Think of content intelligence as market research for the 21st century. Over twenty years ago, Bill Gates was one of the first innovative thinkers to acknowledge the potential and importance of content intelligence. But even he couldn’t have predicted just how critical content intelligence would be to successful online marketing. So,

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