Category: Content Marketing

In many ways, content intelligence is akin to performing extensive market research. It’s designed to take all of the guesswork and some of the potentially expensive trial and error out of identifying and catering to your target audience. Think of content intelligence as market research for the 21st century. Over twenty years ago, Bill Gates was one of the first innovative thinkers to acknowledge the potential and importance of content intelligence. But even he couldn’t have predicted just how critical content intelligence would be to successful online marketing. So,

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Search engine optimization isn’t always an exact science. Google is constantly updating and making changes to its algorithms, often leaving even the most qualified SEO experts in a lurch. It’s estimated that Google makes approximately 600 algorithm updates per year, some of which are high profile and announced in advance. For the most part, however, these changes are low-key and that means search engine optimizers must always be on high alert. Unfortunately, these days you need so much more than just a technically well-optimized web site to rank high

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Until recently, organic search results have been dominating the SEO industry with thousands of online brands vying for the top ranking on Google’s search engine results page. But now, there’s a new sheriff in town and it’s called the featured snippet. If you’re wondering how featured snippets impact SEO and how to structure your content to fit within Google’s favoured parameters, you’re not alone. Featured snippets, also known as Google’s answer box, are still a fairly novel concept, so there are bound to be a lot of questions and

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  Google has been hard at work this past summer teaming up with schema.org to develop a new speakable markup that’s aimed at helping users find the most relevant search-related content on the Internet. This feature works in tandem with Google Assistant and all other Google Home devices to scour the depths of the Internet for what’s being referred to as “speakable” news articles and content. What this means is that news publishers now have the ability to enhance their articles by formatting specific portions so that they stand

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Having multiple effective and well-thought out content marketing strategies in place is a surefire way to improve your company’s online presence and actively reach your target audiences. Not only do you have to continuously put out quality content, but you also have to conduct proper market research to ensure that the information, blog posts, and articles you’re producing are all in high demand. Hiring an experienced and reputable content marketing company can help you figure out the right techniques you should be using for your business and also put

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Content optimization and marketing involves so much more than simply producing large quantities of web site content and posting it all in a timely manner. You need to constantly improve and update your content marketing strategy by employing a variety of effective and rational practices that pertain to your current business model and goals. This is the best way to gain and retain followers while also keeping them engaged. Every day, there are new methods of creating, producing, posting, and marketing content that emerge from the woodwork and it’s

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A mobile first approach to your content strategy and SEO can provide you with a better user experience, and improve your credibility as a business. There are certain SEO and content strategies you should implement for your mobile first approach, which will allow you to reap the benefits of both a positive customer perception of your business and an increase in leads and sales. Here’s what you need to know about a mobile first approach, and the strategies that you should implement. What Is a Mobile First Approach? A

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Some businesses believe that as long as they produce content on their web site, they will get the traffic and customers they need. But, there is a lot more to content marketing than producing it. Generally speaking, there are two types of content: trending content and evergreen content. Evergreen content never grows old and remains relevant, while trending content drives quick, immediate high traffic and conversions to your site. If you want to optimize your content marketing strategy, here are some important benefits to know about evergreen content over

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Content marketing through the use of articles, videos, and images has become the most popular and effective way of getting your product, services, and brand message to the widest possible audience. From entrepreneurs to multinational corporations, everyone is upping their content marketing game to beat their competition on the Web. Here are some effective and amazing trends and strategies that can help you win at content marketing. Mobile and Wireless Communications As consumers continue to seek more convenience, there is an increasing amount of traffic on the Internet coming

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If you’ve been working hard on your content marketing and promotion strategies, you’re likely expecting to see traffic and conversions gradually increase over time. But if you’re not seeing the results you were hoping for, it could be an issue with your content distribution strategy. Content distribution on social media, for example, is only one of the ways you can share your activities to encourage existing customers to take action, and invite new visitors to your web site. If your digital content distribution strategy isn’t properly set up, or nonexistent,

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