How to Create High-Quality Content That Bolsters Your SERP Rankings

Posted by on Sep 28th, 2021 in Content Marketing
content marketing services in Toront
Every experienced online content marketing strategist worth their salt will tell you that “content is king” when it comes to obtaining more qualified leads. And it’s true—content is and will most likely always be one of the leading factors that contribute to higher conversion rates. But there are so many different kinds of content out there that it can be hard to know which ones will work for your digital marketing campaign and brand. The type of content you produce depends largely on what your objectives are. Are you trying

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5 Meaningful Ways to Personalize Your On-Site Content

Posted by on Apr 15th, 2021 in Content Marketing
content marketing in Toronto
Content creators and SEO experts are so often focused on producing large volumes of content on a consistent basis that they frequently miss the bigger picture. More content doesn’t necessarily mean you’re going to get more meaningful impressions on your website. The best way to do that is through content personalization—essentially, create content that’s so unique and enticing that users can’t help but to be drawn in by it. Effective content optimization and marketing in Toronto starts with securing an excellent SEO (search engine optimization) strategy. Once you have a

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Effective Content Marketing Strategies to Use During the COVID-19 Pandemic

Posted by on Feb 11th, 2021 in Content Marketing
numerouno
No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully navigate the parameters of the “new normal” we’re all forced to face, it’s important for businesses to embrace these changes and modify their content marketing strategies during the coronavirus accordingly. Certain industries and small businesses such as specialty shops, restaurants, cafes, real estate, travel, etc. have unfortunately suffered significant losses since the onset of the pandemic more than a year

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How to Consolidate Your Content for Better User Experiences and Rankings

Posted by on Feb 4th, 2021 in Content Marketing
Content Consolidations
Content consolidation is the process of performing comprehensive and detailed website audits to determine which content should be saved, which content should be removed, and which content can be merged together to create a more cohesive story. This is an effective solution that can not only ensure that your content is working effectively to attract more users to your website but to also improve their experience once they get there. Consolidating your content gives you the opportunity to review existing pieces of content and determine what’s worth keeping, updating, and

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What Are Content Experiences in Content Marketing?

Posted by on Jan 19th, 2021 in Content Marketing
content experiences
Traditional marketing strategies take customer experience into account when it comes to determining the overall success of each ad campaign. Customer experience is a crucial component of any marketing campaign because it measures the perception customers have of your business. The same can be said for content experiences in content marketing. Every step you take to attract more views to your website and increase your ranking on SERPs or to boost your brand awareness creates a unique content experience for your users. Whether you realize it or not, you’re sending

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What Are Some Content Writing Trends You Can Expect in 2021?

Posted by on Dec 22nd, 2020 in Content Marketing
content writing trends
Every New Year brings with it new and sometimes unprecedented digital marketing challenges. The trick is to learn how to creatively turn these challenges into value-driven customer-focused opportunities. While no could have fathomed the unique circumstances that have unfolded over the course of the past year, it’s time to turn over a new leaf and look to the future rather than focusing on the past. One positive aspect of the digital marketing medium is that it’s flexible enough to adapt to virtually any situation. Content creators have to be visionaries

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The Importance of Content Consolidation

Posted by on Dec 3rd, 2020 in Content Marketing
content consolidation
Content consolidation is a key factor in improving search engine optimization and boosting your website’s visibility and search engine results page (SERP) rankability. The concept of content consolidation as a viable SEO strategy isn’t anything new—SEO experts have been employing this method to breathe new life into old and outdated content for a few years now. But the approaches and best practices used for this lucrative and worthwhile content strategy have certainly evolved a great deal over the years. Let’s take a look at what content consolidation is, how it

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5 Types of Interactive Content That Your Business Should Be Using Right Now

Posted by on Mar 24th, 2020 in Content Marketing
interactive content marketing
Regardless of where you go in the digital world, interactive content is everywhere. Whether or not you realize it, as a consumer you’ve probably inadvertently engaged with a plethora of interactive content marketing in your lifetime, both in the real world and online. Interactive content has managed to infiltrate virtually every aspect of our lives in infinite ways. Yet, many consumers still don’t know it’s happening, what interactive content marketing is, or what it even means. Content and digital marketing firms are constantly utilizing various types of interactive content. Most

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How to Create Google Actions from Web Content Using Schema Markup

Posted by on Feb 13th, 2020 in Content Marketing
Google is constantly upping its search game and one of the most recent additions to its search algorithm is an expansion of the evolving voice search market. As an increasing number of users are embracing the Google Assistant platform through the use of voice search, the search engine mogul has implemented a new update that allows publishers to get more bang for their buck through Google Actions. Google Actions allows online marketers and publishers endless opportunities to refocus and even rebrand some of the existing content on their websites to

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Factors to Consider when Choosing the Right CMS for Your Web Site

Posted by on Oct 9th, 2019 in Content Marketing
CMS Platform
iStock.com/juststock
iStock.com/juststock
Proper content management is a critical component of proliferating your online marketing prowess, maximizing your online ad spend, and driving more organic traffic directly to your web site. When you’re in the process of building your web site, it’s imperative that you choose the appropriate content management system (CMS) to help you organize, keep track of, and schedule content as needed. Taking care of this task from the get-go will be instrumental in helping you meet your e-commerce and online marketing objectives, while also saving you a lot of

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