Whenever WordPress brings out a new update, users often wonder if it is safe to update their web site on the platform. If you are wondering if you should update your WordPress version, and want to know the pros and cons of the update, this article will explain why it is important to always use … Why You Should Update Your WordPress to the Latest Version
Video marketing for local businesses has become a powerful tool for success. According to statistics, 63 percent of businesses have started using video marketing, and out of them, 82 percent say it is an important part of their strategy. Technology is progressing rapidly, allowing for better variety and simplicity of video production, so brands who … How Video Marketing Can Influence Your Local Business
While it’s impossible to read people’s minds, a little market research to find out what your target audiences search for the most online can go a very long way. Pinterest is an excellent social media platform to help you gain a clear understanding of the type of content your followers are most interested in seeing. … Why Pinterest Marketing Is an Effective Way to Improve Your Business Branding
It’s a tedious process to build a good reputation for your business online. If you are a small- to medium-sized business just starting out, it can be challenging to prove to prospects that your business is worthwhile. One of the ways that consumers gauge the quality of a business is by reading online reviews. These … How Fake Google Reviews Can Affect Your Business
When choosing the right platform for your online web site, many people consider free blogging services like Blogger/BlogSpot or Tumblr. However, there are benefits to paying for a WordPress web site. It is the biggest resource site that provides a variety of customization and functionality features. If you are unsure of which one is the … WordPress vs. Blogger: Which Is the Better Choice?
The way that people acquire information has changed significantly over the years. In the olden days, people would obtain information from the newspaper, radio broadcasts, and television. Unfortunately, these resources only work well locally. But since the rise of the Internet, new and more effective ways of obtaining information has become available. The impact this … Facebook Marketing: A Must Have Strategy for Small Businesses
Dynamic callout extensions, also known as structured snippet extensions, are an excellent way to enhance the appeal of your various AdWords ad campaigns and increase your click-through rates. Even though this new and improved version of call extensions aren’t clickable, they allow you to prominently showcase various services your business offers without taking up valuable … How to Increase Conversion with Google AdWords Callout Extensions
For novice business owners and those who are SEO-illiterate, it can be challenging to navigate WordPress and figure out the best SEO practices that’ll help optimize your online content. It’s hard enough dealing with all of the nuances of starting a new business let alone teaching yourself how to effectively market yourself online. Once you … 3 WordPress SEO Practices to Follow for a New Local Business Web Site
WordPress is one of the most popular blogging web sites currently available and many local businesses have taken advantage of its easy navigational tools, widgets, and applications to help build their web sites, strengthen their brand’s online presence, and increase revenue. However, WordPress isn’t completely infallible and a lot of SEO mistakes are made due … Avoid These 7 Most Common SEO Mistakes in Your WordPress Business Web Site
If you’re looking for WordPress SEO tips for beginners, you’ve come to the right place. Mobile SEO best practices include making sure users are able to navigate between your desktop web site pages and your mobile pages. To achieve this goal, you will need to implement the following mobile SEO tips, which include doing a … Mobile SEO Tips for WordPress Web Sites
Online shopping and browsing for products has helped increase the number of people using mobile-optimized web sites and apps to either make purchases or at least read through customer reviews before deciding to purchase an item in store. As this trend continues to grow and cultivate new personalized ways of reaching mobile customers, SEO businesses … How Your Local Business Can Engage Mobile Customers in 2017
When businesses consider page speed optimization, they often forget to consider mobile devices. Some web sites can load very quickly on desktops and computers, but if they are not optimized for mobile devices, they can quickly lose out on reaching many consumers. In fact, more than half of Internet usage occurs on mobile devices. Local … Page Speed—Make Your Business Web Site Load Faster in Local Mobile Search