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Google Search Now Displays Shipping and Return Information for E-Commerce Sites

As an e-commerce website owner, you want to make sure that your products get as much visibility as possible on Google Search. Google recently expanded the display of shipping and return information on search results for merchant sites. This means that your website can now display more details, including the product’s price, shipping, and return … Google Search Now Displays Shipping and Return Information for E-Commerce Sites

Learn About Website Hosting Solutions for Small Businesses

Are you a small business owner in Canada looking for website hosting solutions? If so, you’ve come to the right place. In this blog post, we’ll explore some of the best hosting options available for small businesses in Canada. By the end of this post, you should better understand what hosting solution will best suit … Learn About Website Hosting Solutions for Small Businesses

What Are Google Local Justifications and Why Do They Matter for Your Website and GBP?

If you’re like most people, you probably think of Google as the world’s largest search engine. And while that’s certainly true, there’s a lot more to Google than meets the eye. In addition to being a search engine, Google is also a powerful tool for local businesses. One of the most important features of Google … What Are Google Local Justifications and Why Do They Matter for Your Website and GBP?

How Does Google Evaluate Your E-A-T Ranking Score?

Search engines are the arbiters of online content. As such, they have an obligation to ensure that websites only produce high-quality and informative content to be consumed by online visitors and viewers. Brands can and should use their online content to exhibit high levels of expertise, authoritativeness, and trust on various topics of interest to … How Does Google Evaluate Your E-A-T Ranking Score?

How to Handle Negative Google Reviews for Your Business

Google reviews and ratings are a great asset for every online business. The more positive reviews your business gets, the better. In fact, customers are willing to spend 31% more on a business with excellent reviews. Unfortunately, it’s not always smooth sailing and you can’t please every single customer. Some customers have an axe to grind … How to Handle Negative Google Reviews for Your Business

Google Is Renaming Google My Business to Google Business Profile

Yes, it’s true. The business management tool is going through yet another name change. Along with that name change, Google is also adding a few useful features and revamping the way the platform can be used and accessed by business owners. For the most part, your Google local SEO practices and campaigns shouldn’t be negatively … Google Is Renaming Google My Business to Google Business Profile

What Is the Importance of Google My Business Insights?

Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights-which is connected to Google Analytics-provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that … What Is the Importance of Google My Business Insights?

How to Build a Successful Business Using a Multi-Location Marketing Strategy

Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something … How to Build a Successful Business Using a Multi-Location Marketing Strategy

How to Rank Higher on SERPs with a Small Website

Websites are an integral part of your business’s online identity and digital marketing campaigns. Every business needs a well-designed, interactive, and informative website that educates visitors about the brand and company history, as well as the products and services you provide. Nowadays, it’s fairly common for consumers to research products and services before making a … How to Rank Higher on SERPs with a Small Website

Tips to Dominate Google SERPs and Maps

Modern savvy business owners know that the best way to maximize sales revenue is to take advantage of a variety of digital platforms that can propel their marketability. Whether you run an e-commerce business or a combination of a brick-and-mortar and online business, it’s important to know how to effectively navigate and use certain search … Tips to Dominate Google SERPs and Maps

Google My Business Common Problems: How to Identify and Resolve Them

In the early days of Google My Business, creating a business listing wasn’t just easy it was virtually foolproof. All business owners had to do was provide basic information like their business name, address, phone number, and email to be viewed as a legitimate and eligible business listing. But as the saying goes, a few … Google My Business Common Problems: How to Identify and Resolve Them

Important Elements of Successful Local Marketing

Prevalent local SEO strategies are the cornerstone of creating and building successful online marketing campaigns. Consumers often search for a specific product or service to see where the closest business or provider is located. If what they’re looking for is too far away or the shipping costs are too high, then this can discourage them … Important Elements of Successful Local Marketing