Why Your Business Needs Video in Its SEO Strategy

Still relying on blog posts and keywords to keep your website ranking on Google? It might be time to rethink your strategy. Video is no longer just a buzzword in marketing; it’s one of the most powerful tools to boost your visibility, gain trust, and convert potential customers. If your business isn’t leveraging video content yet, you’re leaving a lot on the table.

Today, I’m going to reveal why video is now essential to a solid search engine optimization (SEO) strategy, as well as the three kinds of videos that can help you and your company dominate the search results pages. Let’s go!

Why Google Loves Video

Have you noticed how Google’s search results are packed with videos lately? That’s not a coincidence. People are constantly searching for quick, visual answers to their questions. Whether someone wants to know how to fix a leaky faucet or learn about a new tech gadget, videos are where they turn.

And guess what? Google rewards that. According to Wyzowl’s 2024 Video Marketing Report, 91% of businesses are already using video as a marketing tool, and 87% credit video for boosting their lead generation. Basically, if you’re not creating video content, you’re missing out on a major piece of the SEO pie.

Video Hits All the Right EEAT Notes

We’re talking about Google’s EEAT guidelines here: Experience, Expertise, Authoritativeness, and Trustworthiness. And video? It’s the perfect way to tick all those boxes.

• Experience: Instead of just talking about your product or service, show how it works. Do a behind-the-scenes tour or share real customer stories.
• Expertise: Feature your CEO or team members explaining industry trends or answering questions directly. It’s a great way to build credibility.
• Authoritativeness: Regularly posting high-quality, informative videos boosts your reputation as a go-to source of knowledge in your industry.
• Trustworthiness: There’s something about seeing a real person talk that feels more personal and authentic than just reading text.

3 Types of Videos That Can Skyrocket Your SEO

Not sure where to start? These three types of videos are SEO gold:

1. How-to Videos

Think about it: Millions of people ask Google “how to” questions every single day. A quick, step-by-step video tutorial can be a game-changer for your audience and your rankings.

Pro Tip: Pair your how-to video with an optimized blog post or landing page. And don’t forget to add captions and structured data (hello,1VideoObject schema), so that Google can properly understand your video.

2. Topical or Newsy Videos

Staying relevant is everything. Reacting to hot industry topics or breaking news can show both your audience and Google that your business is up-to-date and engaged.

Example: If you run a health brand, put out a video breaking down the latest nutrition study. If you’re a financial advisor, comment on recent tax changes.

Bonus SEO Boost: Timely, fresh content is a big ranking factor, so uploading new videos regularly keeps your site buzzing.

3. Educational Explainers and FAQs

Answering common questions or explaining tricky concepts not only builds trust but also keeps people on your site longer. (And Google loves that engagement.)

Example: A financial service brand might make a video explaining “What is compound interest?” Meanwhile, a skincare brand might answer the FAQs on “How to choose the right sunscreen.”

And by the way, if you have a robust blog page and a solid FAQ page, consider those pieces of content for your videos. Look, you don’t have to reinvent the wheel, so take all that great content and turn it into valuable videos.

Don’t Forget About YouTube

Did you know YouTube is the second largest search engine in the world? Optimizing your videos for YouTube and Google gives you twice the chance of being discovered.

• Add keywords to titles, tags, and descriptions.
• Break longer videos into chapters with timestamps.
• Include a clear call-to-action (CTA), whether it’s visiting your site, signing up for a free trial, or watching another video.

And, of course, YouTube is a great spot to keep your videos without having to clog up on your own servers. So use it to your advantage.

Why Video Matters More Than Ever

Still not convinced? Here’s why video should be a non-negotiable part of your SEO strategy:

• It boosts your search rankings.
• It builds trust with your audience by showing your human side.
• It drives more engagement and conversions.

And here’s the best part: You don’t need a fancy setup or Hollywood production to get started. All you need is a solid plan, a little creativity, and the willingness to start filming.

If you’ve been putting video off, now’s the perfect time to jump in. Start small. Create one how-to or FAQ video this month, put it up on your YouTube channel and add it to your site, and see how it performs. Or, if you’re short on time, reach out to a team that specializes in video marketing and SEO strategy.

By integrating video into your SEO toolkit, you’re not just keeping up with the times; you’re setting your business apart in a big way.

If you want to get more tips on creating different types of content that can help you get more visitors to your website, reach out to Numero Uno Web Solutions today!