Google Is Renaming Google My Business to Google Business Profile
Yes, it's true. The business management tool is going through yet another name change. Along with that name change, Google is also adding a few useful features and revamping the..
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Debunking Google E-A-T Misconceptions
Google has been using E-A-T (Expertise, Authoritativeness, and Trustworthiness) criteria as a means and guideline to evaluate search quality and related content since 2014. The purpose of E-A-T is to..
What’s the Difference between Business Branding and Marketing?
Branding and marketing are two core business concepts that are often mistakenly used interchangeably, but they're not one and the same. Each concept plays a uniquely different role in terms..
SEO Tips for 2022: The Importance of SEO for Post-COVID-19
SEO is a constantly moving target with a lot of moving parts. If the pandemic has taught us anything, it's that it's that the only way to maintain a strong..
Why Outsourcing Digital Marketing Is the Right Choice for Your Growing Business
Digital marketing is a multifaceted medium that's constantly changing and therefore requires a great deal of oversight. Since the updates in the industry can be hard to manage on a..
How to Create High-Quality Content That Bolsters Your SERP Rankings
Every experienced online content marketing strategist worth their salt will tell you that "content is king" when it comes to obtaining more qualified leads. And it's true - content is..
6 Targeting Tactics to Make Your PPC Campaign Successful
Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money's worth, you need users to click on your campaigns and..
What Is the Importance of Google My Business Insights?
Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights-which is connected to Google Analytics-provides valuable insights into current..
Why Your Business Should Be Present on Apple Maps
Recently, Apple Maps made a few updates to its iOS software that may look a little bit familiar to Android users. Google has always been at the forefront of technological..
How to Optimize Your Local Business for Voice Search
Voice search has evolved as one of the most prominent search methods in recent years. It is not surprising considering the fast-paced nature of the world we live in, the..
Marketing Trends 2021: How YouTube Is a Helpful Tool for Small Business Owners
Like all other social media and online platforms, YouTube is an invaluable resource for helping small businesses effectively reach out and directly interact with their target audience. Millions of viewers..
What Are the Important Elements of a Landing Page?
Landing pages are a critical component of any brand website. Typically, the landing page is the first impression users get of your brand. A great landing page should be designed..