Google's Display Network (GDN) reaches 90% of Internet users and includes over two million publisher web sites, making it a great tool to raise awareness for your brand and improve..
Latest Industry Updates and Information On Digital Marketing
"Paid traffic" refers to any web site traffic that is attracted through non-organic means. It could be traffic from an AdWords buy, a pop-up ad, a flashy banner, a sponsored..
Google Will Display Network Ads without Targeting Options – What This Means and How to Adjust Accordingly
Even though 2017 has just started, Google is already serving up a change that has the potential to surprise and throw off an unaware business's display campaign. The change has..
Most online advertisers tend to use Google AdWords for all of their search engine optimization (SEO) needs, which means they are often missing out on the manifold benefits of also..
One of the issues that have been growing amidst the modern era is that the customer journey is not as linear as it once was. Technology has greatly increased the..
Most businesses with an online presence engage in some form of social media marketing. For small businesses looking to stake out their share of consumers, this means that social media..
Google has begun rolling out its mobile-first indexing system, whereby its algorithms will start to prioritize a web site's mobile pages when determining ranking. For local businesses and their SEO,..
Social media marketing is no longer a niche or novel idea. Building up a company's profile page, linking with customers, and sharing content are all accepted as necessary in order..
When it comes to local SEO, "near me" searches are becoming more important. When people search for local keywords, Google only returns three results in the local map pack. Sometimes,..
In the world of online marketing and SEO, the big new trend in 2016 is voice search. In fact, voice search is already here. Several recent surveys have found that..
When people do a local search for businesses, they often never look past the initial listings. If your business does not come up as one of the top results for..
When businesses consider page speed optimization, they often forget to consider mobile devices. Some web sites can load very quickly on desktops and computers, but if they are not optimized..