How to Boost Your Display Campaign’s Performance
Google's Display Network (GDN) reaches 90% of Internet users and includes over two million publisher web sites, making it a great tool to raise awareness for your brand and improve..
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How to Improve Conversions through the Quality of Paid Traffic
"Paid traffic" refers to any web site traffic that is attracted through non-organic means. It could be traffic from an AdWords buy, a pop-up ad, a flashy banner, a sponsored..
How Re-Marketing Lists Will Boost Your Campaigns’ Performances in 2017
Re-marketing lists for search ads (RLSA) are the latest tools that Google has added to AdWords to allow advertisers to further optimize their text ads and ad groups. This unique..
Google Will Display Network Ads without Targeting Options – What This Means and How to Adjust Accordingly
Even though 2017 has just started, Google is already serving up a change that has the potential to surprise and throw off an unaware business's display campaign. The change has..
How to Maximize Your ROI with Bing Ads
Most online advertisers tend to use Google AdWords for all of their search engine optimization (SEO) needs, which means they are often missing out on the manifold benefits of also..
SEO Strategies for 2017: Micro-Moments
One of the issues that have been growing amidst the modern era is that the customer journey is not as linear as it once was. Technology has greatly increased the..
Social Media Optimization Techniques for Small Businesses
Most businesses with an online presence engage in some form of social media marketing. For small businesses looking to stake out their share of consumers, this means that social media..
The Importance of Desktop Versions in the Era of Mobile-First Indexing
Google has begun rolling out its mobile-first indexing system, whereby its algorithms will start to prioritize a web site's mobile pages when determining ranking. For local businesses and their SEO,..
Outsourcing Social Media Marketing for Your Local Business
Social media marketing is no longer a niche or novel idea. Building up a company's profile page, linking with customers, and sharing content are all accepted as necessary in order..
How to Make Your Business Appear in “Near Me” Searches
When it comes to local SEO, "near me" searches are becoming more important. When people search for local keywords, Google only returns three results in the local map pack. Sometimes,..
Is Your Web Site Voice Search Ready?
In the world of online marketing and SEO, the big new trend in 2016 is voice search. In fact, voice search is already here. Several recent surveys have found that..
Does Your Local Business Web Site Rank in Google Local 3 Pack?
When people do a local search for businesses, they often never look past the initial listings. If your business does not come up as one of the top results for..