Blog

Why Your Brand Should Have a Voice Search Strategy

Posted by Elena Nicosia on Dec 10th, 2019

Voice search is one of the most rapidly growing technological advancements in the industry right now. This technology has been around since the 1950s and it’s been used for a variety of applications since then, but it’s managed to truly hit its stride more recently during the height of search engine optimization (SEO) usage. Leading industry experts have predicted that by the year 2020 anywhere between 30% and 50% of online inquiries will be conducted using voice search technology, which… Read More

What You Need to Know about the Google BERT Update

Posted by Elena Nicosia on Dec 3rd, 2019

In early October 2019, Google officially rolled out their latest algorithm update, immediately sending web developers and online marketers into yet another frenzy trying to figure out what these changes mean for their marketing campaigns and SEO. Google nicknamed this particular update BERT, which stands for Bidirectional Encoder Representations from Transformers. That’s basically just a long and complicated way of conveying that they’re looking to up the ante in better understanding user search queries and relaying relevant high-quality content, which… Read More

How to Successfully Implement Local SEO During the Holidays

Posted by Elena Nicosia on Nov 21st, 2019

A lot of people take vacation days during the holidays, but local SEO never stops working overtime. People are always making online search queries and the holidays are the most popular time of the year for increasing profits. From online shoppers looking for the perfect holiday decorations, gifts, and stocking stuffers to people looking for great deals on holiday getaways, the number of search queries exponentially increases during this time of year. And it’s extremely prudent and sensible for online… Read More

How to Achieve Local Online Marketing Success

Posted by Elena Nicosia on Nov 14th, 2019

Successful local SEO campaigns feature a lot of miniscule, yet highly important moving parts. Local search accounts for approximately 46% of all Google searches—that’s a huge chunk of the digital marketing pie and it’s certainly worth the investment for any business with multiple locations. Of course, it also means that businesses with multiple locations need to have unique online marketing strategies that are custom designed for each location in order to work properly. That’s where hiring local SEO experts… Read More

What Are the Benefits of Using SEO and PPC Together for Small Business?

Posted by Elena Nicosia on Nov 5th, 2019

Search engine marketing is a vast concept that’s ripe with numerous different strategies that might work for some companies, but not necessarily for others. Sometimes it can feel like finding a winning combination of the right online marketing strategies for your small- or medium-sized business can be a bit of an enigma. So, how can your brand stay ahead of the curve without getting trampled on? By combining the merits of both Pay Per Click (PPC) and Search Engine… Read More

Why Customer Feedback Matters and How to Make the Most of It

Posted by Elena Nicosia on Oct 24th, 2019

Whether they’re shopping online or in store, modern customers are determined to find the best deals and get the most value out of their purchases. Research shows that about 95% of all consumers take the time to read through online reviews and ratings before making a purchase decision, meaning that impulse buys are most likely falling to the wayside. As a result, online marketers need to be proactive and vigilant when it comes to implementing strong review management strategies.… Read More

Factors to Consider when Choosing the Right CMS for Your Web Site

Posted by Elena Nicosia on Oct 9th, 2019

Proper content management is a critical component of proliferating your online marketing prowess, maximizing your online ad spend, and driving more organic traffic directly to your web site. When you’re in the process of building your web site, it’s imperative that you choose the appropriate content management system (CMS) to help you organize, keep track of, and schedule content as needed. Taking care of this task from the get-go will be instrumental in helping you meet your e-commerce and… Read More

How SEO Can Help with Voice Search Optimization

Posted by Elena Nicosia on Oct 3rd, 2019

Voice search optimization is no longer just the future of effective online marketing—it’s already at the forefront of every proven search engine optimization strategy. Great SEO demands fresh, unique, engaging, and well-written content that users can learn from and relate to. It needs to be easily accessible and digestible. Voice search optimization allows brands to accomplish all of their online marketing objectives by reaching out to a much wider target audience than they could have previously imagined. Surprisingly, even… Read More

Reviews and Ratings: Why They Matter and How to Encourage Your Customers to Write Them

Posted by Elena Nicosia on Sep 19th, 2019

Online reviews play a pivotal role in terms of helping customers decide whether or not they want to support your business. Whether you own a brick-and-mortar business, an e-commerce enterprise, or both, most customers will inevitable research your company online before placing an order or scheduling a consultation. It’s no longer enough to simply have excellent online marketing strategies that allow you to reach a widespread audience. Nowadays, you need to prove that you can deliver top-notch products and… Read More

Twitter Marketing Tips for SMBs in 2019

Posted by Elena Nicosia on Sep 12th, 2019

All social media platforms, including Facebook and Instagram, are a powerful tool for your online marketing campaigns, but there’s one in particular that really allows your brand to get up close and personal with your online followers. Listed as a news and magazine app on Google Play and in the Apple Store, Twitter is the quintessential online marketing platform. It allows you to take control of the level and types of interactions you want followers to have with your… Read More