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Want More Followers for Your Business on Twitter? Avoid These Mistakes!

Posted by on Nov 22, 2018 in Online Marketing, Social Media Marketing
TwitteriStock.com/zakokor
Social media—and Twitter in particular—is an excellent tool to help you publish and share online content related to your industry and business. It’s also extremely useful for spreading the word about any upcoming promotions or product launches your company is doing. However, just like any professional or social interactions, there are certain rules and etiquettes that should be followed to maximize your online influence and help you increase your followers. Proper social media optimization involves adhering to these rules… Read More

5 New SEO Trends to Help You Optimize Your Blog Posts

Posted by on Nov 15, 2018 in SEO
local SEOiStock.com/Melpomenem
Considering the fact that Google is perpetually changing its SEO standards and algorithms, it’s understandably difficult for a lot of digital content marketers to keep up with the updates and maintain best practices when it comes to blog optimization. To ascertain a top or even relatively high ranking position on Google’s search engine results pages, you need to make sure that your web site’s blog is kept up-to-date with excellent content containing relevant keywords. However, keywords are just… Read More

4 Essential Google Analytics Reports to Understand Your Web Site Traffic

Posted by on Nov 8, 2018 in Digital Marketing, Online Marketing
Google analyticsiStock.com/CreativaImages
Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you’re garnering on an hourly, daily, weekly, and monthly basis. It’s a great way for you to learn about the various trends that influence your target audience and the most effective ways of reaching them. Whether visitors click on a Facebook ad, were directed to your web site through an Instagram influencer,… Read More

Google Shuts Down Google+ Over Lack of Use and Security Issues

Posted by on Nov 1, 2018 in Online Marketing, SEO
Google+iStock.com/pressureUA
In an interesting turn of events, Google has officially decided to shut down its Internet-based social network, Google+ with many users wondering what prompted this unexpected development. After seven long years of attempting to make the app a success, Google is finally pulling the plug on this failed social media experiment. Keep reading to find out everything you need to know including what the reason is for closing Google+ and the impact this will have on users and their… Read More

Tips on Optimizing Web Pages for Greater Speed Performance

Posted by on Oct 30, 2018 in SEO, Website Maintenance
speed optimizationiStock.com/drogatnev
Overall user experience is one of the most important priorities you should be concerned with regarding your professional business web site. The best way to ensure customer satisfaction in this regard is by implementing impeccable speed optimization. Basically, the faster your web site loads across a variety of technological platforms including mobile devices, desktops, and tablets, the better the user experience will be while also increasing conversion rates and your return on investment. Whether you just launched your web… Read More

Benefits of Moving a Web Site to HTTPS

Posted by on Oct 23, 2018 in SEO, SEO Techniques
HTTPSiStock.com/Devenorr
Adding strong security features or updating the existing ones on your web site can make an unparalleled difference when it comes to increasing your traffic and improving customer conversion rates. Google is constantly implementing new updates that vehemently encourage web developers to add new security features for the purpose of giving users the peace of mind they need while browsing the Internet and improving their overall experiences online. To ensure your web site doesn’t fall behind, you should seriously… Read More

Everything You Need to Know When You’re Rebranding Your Local Business

Posted by on Oct 18, 2018 in SEO, SEO Techniques
rebranding a local businessiStock.com/designer491
Rebranding a local business is one of the greatest challenges you’ll ever have to face as an advertiser, marketer, or entrepreneur so if you’re planning on doing it, you better have a good reason and a solid action plan in mind. There are plenty of excellent reasons why some businesses choose to rebrand themselves and believe it or not, it actually has to do with a lot more than simply changing up their image. Some brands like Nike do… Read More

What Is the Google Medic Update and How Can It Be Used?

Posted by on Oct 2, 2018 in SEO, SEO Techniques
Google Medic updateiStock.com/Prykhodov
Google seems to be on a perpetual mission to improve its search algorithms and operations in order to benefit online companies, web sites, and business owners. Recently, Google decided to rollout an entirely new update, the purpose of which still has some SEO experts scratching their heads in confusion. The Google Medic Update, as it’s been cleverly dubbed by Search Engine Land’s Barry Schwartz, is one such modernization. Unfortunately, the jury’s still out on how beneficial this update will… Read More

New “Speakable” Markup for Google Assistant and Google Home Devices

Posted by on Sep 20, 2018 in Content Marketing, Online Marketing
 
speakable markupiStock.com/CoinUp
Google has been hard at work this past summer teaming up with schema.org to develop a new speakable markup that’s aimed at helping users find the most relevant search-related content on the Internet. This feature works in tandem with Google Assistant and all other Google Home devices to scour the depths of the Internet for what’s being referred to as “speakable” news articles and content. What this means is that news publishers now have the ability to enhance… Read More

Tips for Marketing Your Law Firm Online in 2018 and 2019

Posted by on Sep 13, 2018 in SEO, SEO Techniques
SEO for LawyersiStock.com/tumsasedgars
Over the past few years, the legal field throughout North America has experienced tremendous growth and unparalleled prosperity. While this is definitely a good thing for independent lawyers and major law firms alike, it also brings to light a single irrefutable fact within their industry: the legal market is vastly oversaturated to the point where most potential clients have a hard time deciding where to take their business. At one point or another, everyone will need legal services throughout… Read More
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