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Social listening is becoming an increasingly crucial aspect of effective SEO and online marketing practices. It’s a fairly simple concept that can sometimes have a series of complex executions. Basically, the gist of it is that you need to take the time to listen to your customers and give them what they want.
This is sales 101. It sounds easy enough on paper and while this isn’t an entirely radical idea in the sales and marketing world, social… Read More
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When voice search technology was initially introduced in 2011 in the form of Apple’s digital assistant, SIRI, no one really thought this phenomenon would take off. At the outset, people used voice search to perform simple tasks on their phones such as making phone calls, dictating text messages, or searching through their contacts list.
Voice search optimization, technology, and its many applications have come a very long way since those days. In fact, voice search has become somewhat of… Read More
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Search engine optimization isn’t always an exact science. Google is constantly updating and making changes to its algorithms, often leaving even the most qualified SEO experts in a lurch. It’s estimated that Google makes approximately 600 algorithm updates per year, some of which are high profile and announced in advance. For the most part, however, these changes are low-key and that means search engine optimizers must always be on high alert. Unfortunately, these days you need so much more… Read More
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Last month, Google sent out notifications to all of its users that they’ve combined AdWords Express with the Google Ads platform, which means they are now incorporated as Smart Campaigns. SEO experts couldn’t be more thrilled about this integration. Basically, what this means is that all of the features from both platforms that were once separate are now combined together in one convenient package, so users no longer have to switch back and forth between accounts.
Fortunately, this update… Read More
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Until recently, organic search results have been dominating the SEO industry with thousands of online brands vying for the top ranking on Google’s search engine results page. But now, there’s a new sheriff in town and it’s called the featured snippet.
If you’re wondering how featured snippets impact SEO and how to structure your content to fit within Google’s favoured parameters, you’re not alone. Featured snippets, also known as Google’s answer box, are still a fairly novel concept, so… Read More
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SEO (Search Engine Optimization) and SEM (Search Engine Marketing) both aim to accomplish the same goal—help increase the visibility of your brand’s web site and build a strong online presence. However, they’re not inherently the same thing. To fully comprehend how these two very distinctive marketing methods can impact your brand’s online visibility and ranking on Google, you need to know how they function and affect search results. To simplify things for you, we’ve provided brief explanations of SEO… Read More
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Search Engine Optimization (SEO) has become a strong fixture in online advertising and marketing. Businesses that fail to keep up with major SEO trends will inevitably fall behind their competitors. While it’s impossible to know the exact changes that Google has implemented in its algorithms, SEO experts are constantly trying to figure out the best ways to comply with those updates. Here are the most important SEO updates to come out of 2018 that you should keep in mind… Read More
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Creating an interactive and user-friendly web site is one of the key components to attracting and retaining the right online customer base for your brand. Consumers like to have a sense of familiarity when it comes to the web sites they frequently visit. Content should be relatable, concise, and easy to locate on your web site. Making the appropriate changes based on user feedback is vital because it proves to your online users that you value their opinions and… Read More
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Google undeniably sets the standard for attracting online traffic and increasing web site revenue through the more than 200 known ranking signals it implements. Although there’s no way for marketing and SEO experts to ever discover the exact nature of the ranking algorithms Google uses or how often they’re updated, there are certainly certain factors that can help you improve your web site visibility if properly implemented. Google ranking factors aren’t necessarily a precise science, but they can help… Read More
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The main objective of every online marketing strategy is to ultimately strengthen brand awareness across as many platforms as possible, boost web site traffic, and help grow your company’s bottom line. These are all crucial factors that you should focus on in order to build an impenetrable and competitive online reputation for your brand. Proper implementation of proven Search Engine Optimization (SEO) best practices can help you achieve all of this and so much more. Amassing organic traffic is… Read More
