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On any given day, it’s estimated that Google receives and processes approximately 63,000 searches per second. This translates to roughly 5.6 billion searches per day globally. If these statistics don’t convince you of the undeniable benefits of building a new web site and cultivating a strong online presence for your business, then you need to rethink your entire online marketing and e-commerce strategy.
The fact of the matter is that Google—and consumers—favour web sites that are up to date,… Read More
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Sometimes, searching for a quality and renowned service-based business on Google can be challenging, frustrating, and overwhelming. There are just too many businesses that offer the same or similar services to choose from. That’s why it can be hard to decipher which ones offer the best services for your needs. If you’ve ever searched for specific services online and notice a little green checkmark next to a local listing, that’s called the Google Guarantee. It’s basically a stamp of… Read More
iStock.com/ChaginGoogle recently rolled out a new feature that’s already gaining a lot of brownie points with online users by enhancing their experiences and the performance and accuracy of Google My Business. While knowledge panels are very informative by listing the hours of operation, location, and contact information, sometimes users are looking for more in-depth answers. The solution to that was to provide a text box in which users could easily ask questions and patiently wait for a response from … Read More
iStock.com/g-stockstudioCreating and optimizing your Google My Business account is the most helpful way of building and improving a strong online presence for your company. Effective SEO strategies depend on having a comprehensive Google My Business listing that includes all of the pertinent information you want to deliver to your customers. Product listings, services, price range, location, hours of operation, and peak business hours are just some of the tidbits of information prospective customers want to see. Google My Business … Read More
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Customer acquisition, retention, and marketing are the three biggest challenges faced by local service area businesses. Identifying your target audience and implementing effective outreach methods are crucial to expanding your business and improving local SEO. To help you accomplish these goals, you need to invest time, money, and resources into a comprehensive SEO package that’ll maximize your online marketing strategies. Service area businesses in particular need to be active on social media, interact directly with customers online, and manage… Read More
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There are a lot of seemingly minute but complex moving parts involved in running a small business. One of the most important aspects of successfully introducing your Canadian small business to the world is having a strong digital marketing strategy in place. Unfortunately, many entrepreneurs don’t really know where to even begin and often lose sight of their objectives very easily. The important thing is to focus on gaining as much online exposure as possible. E-commerce might not be… Read More
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It’s no secret that Google is constantly making changes to its many platforms in an attempt to implement vast improvements. As one of the search engine’s most recognizable and widely used online marketing platforms, Google My Business is no exception to this rule. In the past few months alone, Google has been busy rolling out new beta and release versions of certain features with the hopes of helping small businesses organically boost their online rankings. Some of these updates… Read More
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As you already know, Google is constantly making big changes to its Google My Business platform to ensure that you have all of the tools you need to improve customer outreach and grow your brand. One of the latest updates is the addition of the business offers feature, which essentially allows you to post new offers to attract more customers through your GMB account.
Keep reading to learn more about this awesome new feature and how it works!
New … Read More
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In many ways, content intelligence is akin to performing extensive market research. It’s designed to take all of the guesswork and some of the potentially expensive trial and error out of identifying and catering to your target audience. Think of content intelligence as market research for the 21st century.
Over twenty years ago, Bill Gates was one of the first innovative thinkers to acknowledge the potential and importance of content intelligence. But even he couldn’t have predicted just how… Read More
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While generating organic traffic is important for any web site, the right PPC strategies can put your online marketing campaign over the top. One of the main reasons that PPC (pay-per-click) advertising is so attractive to marketers is because it puts them in control of their advertisements and effectively helps increase their overall ad revenue.
You have the ability to choose who you want to target, how you want to do so, as well as the level of target… Read More
