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Every business in this day and age needs to have a strong online presence, exceptional online marketing prowess, and convenient customer service. Creating and maintaining an informative, up-to-date web site is a great place to start—but it’s not enough anymore. Twenty years ago, web sites were all the rage and businesses that didn’t have one were passé. While that’s still the case, the standards have changed quite a bit. Nowadays, having a mobile-friendly web site, as well as a… Read More
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Digital marketing moves so quickly, that it can sometimes be difficult for some businesses to update their online marketing strategies accordingly. Nowadays, the key is to make your business available across a wide variety of digital platforms rather than simply focusing on one medium. To facilitate strong business growth, customers need to be able to easily find your business regardless of the devices they’re using. Apple Maps is just one of many digital tools you can and should already… Read More
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Google My Business (GMB) is an excellent platform that can help you manage the e-commerce portion of your business, online marketing campaigns, customer outreach and interactions, and so much more. It relies on specific information about your business in order to ensure that its portrayal is completely accurate and up-to-date. Your Google listing should include your contact information, your location, a brief description of products and services, a link to your web site, a link to directions on Google… Read More
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Your business’s web site is an online representation of your brand. As such, it should reflect all of your brand values, products, and services in a clear and easy-to-understand manner without overwhelming potential customers with too much information all at once. This can lead to sensory overload, frustration, and lost conversions. Creating a user-friendly web site with universally responsive designs is the key to increasing your online staying power.
If you’re wondering why your web site isn’t living up… Read More
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As a digital marketer, you should already know that Google is constantly changing and updating its search algorithms to make search results more easily accessible and useful to online users. Search results should offer specific, yet nuanced information that directly correlates with each specific search query. Google implements a variety of different methods and Search Engine Results Page (SERP) features to ensure that users find value-added information that directly relates to their search queries in record time. The most… Read More
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Search engine optimization (SEO) is the cornerstone of gaining and maintaining quantifiable online success for businesses of all sizes. Think about it: in order for people to purchase your products and services, you need to give your brand that extra flare that makes it more noticeable than your competitors. That’s why all businesses that operate online should consistently update their digital marketing practices. How can you do that? While not all small- to medium-sized businesses have the budget to… Read More
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On any given day, it’s estimated that Google receives and processes approximately 63,000 searches per second. This translates to roughly 5.6 billion searches per day globally. If these statistics don’t convince you of the undeniable benefits of building a new web site and cultivating a strong online presence for your business, then you need to rethink your entire online marketing and e-commerce strategy.
The fact of the matter is that Google—and consumers—favour web sites that are up to date,… Read More
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Sometimes, searching for a quality and renowned service-based business on Google can be challenging, frustrating, and overwhelming. There are just too many businesses that offer the same or similar services to choose from. That’s why it can be hard to decipher which ones offer the best services for your needs. If you’ve ever searched for specific services online and notice a little green checkmark next to a local listing, that’s called the Google Guarantee. It’s basically a stamp of… Read More
iStock.com/ChaginGoogle recently rolled out a new feature that’s already gaining a lot of brownie points with online users by enhancing their experiences and the performance and accuracy of Google My Business. While knowledge panels are very informative by listing the hours of operation, location, and contact information, sometimes users are looking for more in-depth answers. The solution to that was to provide a text box in which users could easily ask questions and patiently wait for a response from … Read More
iStock.com/g-stockstudioCreating and optimizing your Google My Business account is the most helpful way of building and improving a strong online presence for your company. Effective SEO strategies depend on having a comprehensive Google My Business listing that includes all of the pertinent information you want to deliver to your customers. Product listings, services, price range, location, hours of operation, and peak business hours are just some of the tidbits of information prospective customers want to see. Google My Business … Read More
