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New Google My Business Features That Could Benefit Your Business

Posted by Elena Nicosia on May 7th, 2019

It’s no secret that Google is constantly making changes to its many platforms in an attempt to implement vast improvements. As one of the search engine’s most recognizable and widely used online marketing platforms, Google My Business is no exception to this rule. In the past few months alone, Google has been busy rolling out new beta and release versions of certain features with the hopes of helping small businesses organically boost their online rankings. Some of these updates… Read More

How Google My Business Boosts the Visibility of Your Business Offers

Posted by Elena Nicosia on Apr 25th, 2019

As you already know, Google is constantly making big changes to its Google My Business platform to ensure that you have all of the tools you need to improve customer outreach and grow your brand. One of the latest updates is the addition of the business offers feature, which essentially allows you to post new offers to attract more customers through your GMB account. Keep reading to learn more about this awesome new feature and how it works! New … Read More

How Content Intelligence Can Improve Your Online Marketing Efforts

Posted by Elena Nicosia on Apr 16th, 2019

In many ways, content intelligence is akin to performing extensive market research. It’s designed to take all of the guesswork and some of the potentially expensive trial and error out of identifying and catering to your target audience. Think of content intelligence as market research for the 21st century. Over twenty years ago, Bill Gates was one of the first innovative thinkers to acknowledge the potential and importance of content intelligence. But even he couldn’t have predicted just how… Read More

PPC Strategies Small Businesses Should Follow in 2019

Posted by Elena Nicosia on Apr 11th, 2019

While generating organic traffic is important for any web site, the right PPC strategies can put your online marketing campaign over the top. One of the main reasons that PPC (pay-per-click) advertising is so attractive to marketers is because it puts them in control of their advertisements and effectively helps increase their overall ad revenue. You have the ability to choose who you want to target, how you want to do so, as well as the level of target… Read More

Google’s Changes for Service Area Businesses: How It Could Affect Your Local Listing

Posted by Elena Nicosia on Apr 2nd, 2019

In November 2018, Google began rolling out a new Google My Business update that essentially eliminated the need for service area businesses to include their addresses in their Google local listings. Service area businesses are enterprises that deliver goods and services directly to their clients. These include plumbers, restaurants, cable and Internet providers, repairmen, painters, and other industry professionals. So what does this change mean for your Google business listing? Keep reading to find out.

Service Area Businesses Don’t

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Why Small Businesses Need a Proper Web Site: How Strong Web Site Design Improves SEO and ROI

Posted by Elena Nicosia on Mar 21st, 2019

   

As a small business owner, it’s absolutely crucial that you have an optimized web site. Web site design is a major part of online brand building—there’s no getting around it. Prospective customers these days use company web sites to gather information about your brand, browse product listings, search for prices, find out what types of services you offer, and so much more. Without easy access to this information, most customers are likely to turn to your competition.… Read More

Tips to Enhance SEO with Social Listening

Posted by Elena Nicosia on Mar 14th, 2019

Social listening is becoming an increasingly crucial aspect of effective SEO and online marketing practices. It’s a fairly simple concept that can sometimes have a series of complex executions. Basically, the gist of it is that you need to take the time to listen to your customers and give them what they want. This is sales 101. It sounds easy enough on paper and while this isn’t an entirely radical idea in the sales and marketing world, social… Read More

Important Factors to Consider in Voice Search Optimization

Posted by Elena Nicosia on Mar 5th, 2019

When voice search technology was initially introduced in 2011 in the form of Apple’s digital assistant, SIRI, no one really thought this phenomenon would take off. At the outset, people used voice search to perform simple tasks on their phones such as making phone calls, dictating text messages, or searching through their contacts list. Voice search optimization, technology, and its many applications have come a very long way since those days. In fact, voice search has become somewhat of… Read More

Why a Technically Well-Optimized Web Site Won’t Rank Without High-Quality Content

Posted by Elena Nicosia on Feb 28th, 2019

Search engine optimization isn’t always an exact science. Google is constantly updating and making changes to its algorithms, often leaving even the most qualified SEO experts in a lurch. It’s estimated that Google makes approximately 600 algorithm updates per year, some of which are high profile and announced in advance. For the most part, however, these changes are low-key and that means search engine optimizers must always be on high alert. Unfortunately, these days you need so much more… Read More

Big News: Google Has Integrated AdWords Express with Google Ads

Posted by Elena Nicosia on Feb 26th, 2019

Last month, Google sent out notifications to all of its users that they’ve combined AdWords Express with the Google Ads platform, which means they are now incorporated as Smart Campaigns. SEO experts couldn’t be more thrilled about this integration. Basically, what this means is that all of the features from both platforms that were once separate are now combined together in one convenient package, so users no longer have to switch back and forth between accounts. Fortunately, this update… Read More