Google Maccabees Update: Impact and Recovery
The Maccabees update is just one part of a long tradition of algorithm "improvements" Google has been implementing. The update rolled out in December of 2017, and many businesses are..
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Why Is Facebook Downgrading Engagement Bait Posts?
Whether you're aware of it or not, at some point throughout your countless sessions of scrolling through your Facebook newsfeed, you've most likely encountered or been exposed to what most..
7 Effective Content Marketing Strategies to Use in 2018
Content optimization and marketing involves so much more than simply producing large quantities of web site content and posting it all in a timely manner. You need to constantly improve..
Why Your Business Needs SEO in 2018
Many businesses think that they can find customers anywhere, so the need for SEO (search engine optimization) seems absent. Unfortunately, as omnichannel marketing becomes more popular and relevant, you could..
Why Logistics Companies Should Opt for SEO Services
Every modern business, especially those that offer extensive logistics services to other companies or individual customers, can infinitely benefit from applying top notch search engine optimization (SEO) practices to their..
How Fake Google Reviews Can Affect Your Business
It's a tedious process to build a good reputation for your business online. If you are a small- to medium-sized business just starting out, it can be challenging to prove..
Choosing Between SEO vs. Social Media Optimization
Both search engine optimization (SEO) and social media optimization (SMO) are strategies implemented into a company's marketing campaign to grow their customer base and raise awareness about their brand, products,..
Debunking Link-Building Myths
In the world of search engine optimization (SEO), link building has recently been getting a lot of flack because it's considered a controversial technique for increasing web site traffic. This..
The Multi-Channel Optimization Approach That Increased Web Visitors 800% in 90 Days
Dear All, I remember the first time I was told about Google AdWords. My initial reaction was: "You mean those annoying ads to the right of the search results? No..
4 Web-Boosting Tips You Should Try to Give Your Business a Bump
Dear All, The online marketplace is getting more and more competitive and it's important that you get your web site optimized to not only increase the amount of traffic to..
3 Reasons Why You Shouldn’t Slow Down Your SEO Now
Dear All As the year winds down, most people get into "Holiday Mode." They're pre-occupied with their shopping lists, they're going to parties, they're planning vacations, or they've simply started..
Tips for Performing Actionable SEO in the Fashion Industry
Fashion blogs, online stores, and information web sites need search engine marketing and optimization the same way that any other kind does. In fact, this is the best way for..