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How Fake Google Reviews Can Affect Your Business

Best Customer Experience

It’s a tedious process to build a good reputation for your business online. If you are a small- to medium-sized business just starting out, it can be challenging to prove to prospects that your business is worthwhile. One of the ways that consumers gauge the quality of a business is by reading online reviews. These reviews are highly effective at building trust with your prospective client base, and people tend to trust these reviews as much as recommendations from their own friends or family members. Good reviews on your Google business listing will go a long way for you, but if you’re struggling to get organic reviews, it can be tempting to generate them on your own, or create good reviews to disguise negative or bad Google reviews. But this comes with its own problems. Google is constantly updating its algorithms to make the user experience better. One update has made it important for businesses not to create fake Google reviews that boost their services and products. SEO companies in Toronto need to be careful not to include these fake glowing testimonies as they can be identified by reputation management companies and taken down.

Drop in Local Search Traffic

Google’s bread and butter is data. The search engine giant is proficient at tracking and predicting trends. It’s also good at recognizing unnatural reviews, and if your business is targeted, you can face penalties. If your reviews seem inauthentic, and Google sees you are trying to game the system, they will lower your ranks for relevant search terms. As a result, traffic to your web site will be decreased, causing a steep drop in your revenue.

You May Be Penalized

More recently, reviews have become a prominent part of digital marketing, and as consumers are trusting these testimonials more and more, Google and regulators have made it their mission to quash deceptive marketing tactics. If your company is found to be producing false reviews, you can be slapped with huge fines, and this goes beyond Google. Reviews on Yelp, Facebook, and other sites also count.

Fake Reviews Demolish the Trust

Not only do fake reviews make you look inauthentic to Google, but they also demolish the trust between you and your prospects. There are many companies around the world that profit from selling fake reviews online. These are generally businesses from overseas who employ workers who accept a very low wage for these services. They can write thousands of reviews per day, but in general, they only speak rudimentary English. Consumers are constantly getting smarter and are better able to recognize signs that a review is inauthentic. If they notice that there are only poorly constructed comments posted at unusual hours of the night, they will be wary of trusting your business.

This Can Damage Your Reputation in the Long Run

Even if you have managed to avoid all the consequences previously mentioned, it’s still possible that your reviews may face another problem: Appearing too good to be true. Almost every online business has a few negative comments spread throughout. If your page only has good reviews that are lavished with positive adjectives and praise, consumers may suspect you are tricking the system.

How to Deal with Fake Google Reviews

Respond to the Fake Review

You may not be able to have a bad or fake review removed once it’s up, but you can respond to it. Obviously, a fake review leaves you unable to resolve a problem, but you can make it clear to other customers and prospects that you are aware of the review, that you take the issue seriously, and that you will dedicate yourself to resolve situations like that one. If you are unable to respond in a calm and professional manner to a bad review, it’s better not to respond at all. It can be upsetting to see a negative review, but the way you respond reflects the company.

Flag the Review by Notifying the Team at Google

By flagging a fake review on your page, you can notify the team at Google regarding this violation of their review policy. You will need to report the comment and will only hear back if a team member needs additional or supporting information from you, or if they have feedback.

Ask the Google Community for Help

If you are unsure of how to deal with a situation regarding a negative or fake Google review, you can ask the Google community for help. Their support forum is designed to help you ask specific questions relating to their spam policy. The Google team is great at escalating and reporting your problems and assisting you with finding solutions for your issues. When you make your case, you should reveal the following information:

  • Why is the review false?
  • How does it violate Google’s policies?
  • Why should it be removed?
  • Add any additional images, links, or details to back up your claim

Boost Your Online Reputation the Right Way with Numero Uno

If you’re looking for the best online reputation management in Toronto to help you with your online presence, contact Numero Uno Web Solutions. We provide our clients with many marketing solutions such as SEO services in Toronto, ORM strategy development, content audit services, online reputation management, web designing and development, SMO, and more. We are a search engine optimization company in Toronto that specializes in helping small- to medium-sized businesses improve their web sites. For years, we have helped clients across the Greater Toronto Area, Texas, Massachusetts, and Florida boost their marketing strategies and grow their businesses. Call us at 1-855-SEO-XPRT to learn more about the services and expertise we provide at our Vaughan location.

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.