Yes, it's true. The business management tool is going through yet another name change. Along with that name change, Google… Read More
Google has been using E-A-T (Expertise, Authoritativeness, and Trustworthiness) criteria as a means and guideline to evaluate search quality and… Read More
Branding and marketing are two core business concepts that are often mistakenly used interchangeably, but they're not one and the… Read More
SEO is a constantly moving target with a lot of moving parts. If the pandemic has taught us anything, it's… Read More
Digital marketing is a multifaceted medium that's constantly changing and therefore requires a great deal of oversight. Since the updates… Read More
Every experienced online content marketing strategist worth their salt will tell you that "content is king" when it comes to… Read More
Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money's… Read More
Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google… Read More
Recently, Apple Maps made a few updates to its iOS software that may look a little bit familiar to Android… Read More
Voice search has evolved as one of the most prominent search methods in recent years. It is not surprising considering… Read More
Like all other social media and online platforms, YouTube is an invaluable resource for helping small businesses effectively reach out… Read More
Landing pages are a critical component of any brand website. Typically, the landing page is the first impression users get… Read More