If you are small- to medium-sized business seeking to improve your paid campaigns, consider setting up a portfolio bid strategy.… Read More
A lot of advertisers dread having to use dynamic search ads for a very good reason. If they're used incorrectly… Read More
Enhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual… Read More
If you haven't already figured out how "near me searches" can help improve your local Google rankings, then it's time… Read More
It may seem like Online Reputation Marketing (ORM) and Search Engine Optimization (SEO) are the same thing, but they're actually… Read More
Online marketing involves a series of multifaceted features that perform direct and indirect tasks. Many of those tasks aren't as… Read More
We've discussed how various AdWords extensions such as location extensions, call extensions, and sitelinks can help you improve your online… Read More
Considering the fast paced world we now live in along with the ever-changing nature of technology, the rise in popularity… Read More
If you've been working hard on your content marketing and promotion strategies, you're likely expecting to see traffic and conversions… Read More
Dynamic callout extensions, also known as structured snippet extensions, are an excellent way to enhance the appeal of your various… Read More
Google is making it easier for businesses to reach their market customers, and through the PPC campaign feature of AdWords,… Read More
For novice business owners and those who are SEO-illiterate, it can be challenging to navigate WordPress and figure out the… Read More