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Why It’s No Longer Enough to Just Have a Responsive Web Site

Posted by Elena Nicosia on Jun 5, 2018 in Website Design

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Responsive web design is a great initial step when it comes to improving the overall accessibility and navigability of your web site, but in this modern mobile-dominated world, it’s no longer enough as a standalone effective configuration for web design and use. Experts suggest combining Accelerated Mobile Pages with Progressive Web Apps to make your web site more universally accessible to all users, regardless of the device they’re using. This makes for incredibly faster loading times, easier web site… Read More

Why Choose Canada for Nearshore SEO Outsourcing?

Posted by Elena Nicosia on May 8, 2018 in SEO

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Many companies that want to outsource their software development will eventually consider whether onshore/nearshore SEO outsourcing or offshore outsourcing is the best option for them. Out of these two options, more companies are seeing the advantages of using nearshore outsourcing. Nearshore outsourcing is when work is sent out to companies or individuals who are close by, either within the same country or a nearby country. Instead of outsourcing work to distant countries or continents like Asia, nearshore outsourcing provides… Read More

Benefits of Hiring an SEO Company to Optimize Your Google Local Listing

Posted by Elena Nicosia on Apr 17, 2018 in SEO

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With the help of a detailed Google My Business account, you can vastly improve your company’s online presence, boost your ROI, and provide your target audience with the exact information they’re searching for in regards to your business or industry as quickly and conveniently as possible. A strong Google Local Listing entry increases the chances that your business’s web site will be one of the top 3 ranking entries on the search engine results page. Hiring a local SEO … Read More

Why Your Business Should Opt for an Online Advertising Agency in Toronto

Posted by Elena Nicosia on Apr 3, 2018 in Online Marketing, SEO

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Digital advertising agencies in Toronto can help businesses of all sizes and across various industries maximize their online gains by reaching far wider target audiences than ever before and converting them into meaningful and lucrative leads. Online marketing provides businesses with countless benefits by helping them expand their branding and break into formerly untapped markets both nationally and internationally. The Internet allows businesses to break down intangible barriers through direct communication and interaction with customers all over the world,… Read More

Everything You Need to Know about Bing’s AI-Powered Search Features

Posted by Elena Nicosia on Mar 22, 2018 in SEO

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Towards the end of 2017, Microsoft made a huge announcement regarding the future of its Bing search engine. During an AI event hosted by the multimedia and technology company in San Francisco, they revealed the rollout of their latest Bing optimization configuration, which is based primarily on the concept of intelligent search. While this is far from a new concept—Google and Amazon have already implemented it in their search criteria—it’s certainly a step in the right direction when it… Read More

Why You Should Update Your WordPress to the Latest Version

Posted by Elena Nicosia on Mar 6, 2018 in Wordpress

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Whenever WordPress brings out a new update, users often wonder if it is safe to update their web site on the platform. If you are wondering if you should update your WordPress version, and want to know the pros and cons of the update, this article will explain why it is important to always use the most recent version. The platform is free to use and has been developed by a community of developers. When a new update is… Read More

How Video Marketing Can Influence Your Local Business

Posted by Elena Nicosia on Feb 27, 2018 in Digital Marketing, SEO Techniques

Close up Two hand holding mobile phone with Video marketing word and icons, Online Digital Marketing concept

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Video marketing for local businesses has become a powerful tool for success. According to statistics, 63 percent of businesses have started using video marketing, and out of them, 82 percent say it is an important part of their strategy. Technology is progressing rapidly, allowing for better variety and simplicity of video production, so brands who are not as tech-savvy can still reap the benefits. Why should small businesses use video marketing? Here’s what you need to know.

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PPC Trends to Watch For 2018

Posted by Elena Nicosia on Feb 22, 2018 in Pay Per Click

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As 2018 is already underway, it’s time to start thinking about how your current search engine marketing team in Toronto is planning on updating and optimizing your current online advertising strategies. Which trends should you focus on implementing into your online marketing strategy in 2018? How will they affect your overall bottom line? Keep reading to learn all about the paid advertising services that will be making the biggest waves this year.… Read More

Google Maccabees Update: Impact and Recovery

Posted by Elena Nicosia on Feb 6, 2018 in Digital Marketing, SEO

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The Maccabees update is just one part of a long tradition of algorithm “improvements” Google has been implementing. The update rolled out in December of 2017, and many businesses are still trying to manage the aftermath of this new algorithm change. Many web sites were hit by the update because their content did not meet the new, higher standard Google demands. What is this update all about? What can you do about your web site if you’ve been hit?… Read More

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