Content Marketing Trends in 2017 and Beyond

Posted by on Apr 25, 2017 in Content Marketing

content marketing trends & forecasts
The content marketing trends and forecasts have revealed some helpful tips for businesses looking to boost their engagement with customers and increase sales. The 2017 BRB content marketing predictions show that trends involve social media, mobile devices, and automation. If you want to learn more about these content trends, here’s what you need to know.

Top Content Marketing Trends to Follow

Visual Content Marketing

Visual content marketing through social media platforms like Snapchat, Instagram, and Pinterest have skyrocketed in popularity … Read More

How a Content Audit Can Improve User Experience on Your Web Site

Posted by on Apr 20, 2017 in Content Marketing

content audit and inventoriesPerforming a content audit for your local business’s web site might be a very tedious and time-consuming task, but it’s an important one, nonetheless because it can be rewarding and beneficial for your web site. Content audits are advantageous for you as an online marketer and business owner because they help you organize and keep track of your content inventory by creating a web site content audit checklist. However, they’re also extremely helpful because they make it easier for your … Read More

How Professional Content Audits Can Lead to Successful Content Marketing Campaigns  

Posted by on Apr 18, 2017 in Content Marketing

content marketing campaignsOne of the most efficient ways to generate leads is by using a content marketing campaign. Improving the content on your web site will increase the chances of people buying your products and services. This is because with good content, you become the source of expertise and trustworthiness for prospects, which gives prospects a great first impression and easily converts them into paid customers. But what if you’ve had a web site for years and still struggled to gain traffic … Read More

Audit Your Business Web Site Content to Ensure it Shows Up in Google Searches

Posted by on Apr 13, 2017 in Content Marketing

web site content audit for local businessConducting a web site content audit for your company web site is an excellent way to keep tabs on the content that appears on your site as well as how effectively that content is attracting online traffic converting clicks. It’s not enough to merely get people onto your web site; your web site has to also be engaging and easy to use. Otherwise, you run the risk of people needlessly clicking on your site and then subsequently leaving it without … Read More

How to Conduct a Professional Web Site Content Audit – Checklist to Follow

Posted by on Apr 11, 2017 in Content Marketing

content audit checklistWhether you’re building a web site for your brand new company or working on a pre-existing site, getting a professional content audit done will save you a lot of trouble in the future. A web site content audit can show you what content is the most successful and what content that isn’t, help you find holes in the types of content you provide, and help you remove duplicate content and low-quality pages. What exactly do content auditors do? Here’s what … Read More

Web Site Content Audit – Best Practices for Your Business Web Site

Posted by on Apr 6, 2017 in Content Marketing

content audit TorontoRegularly performing a content audit for your social or business web site is an excellent way for you to keep a detailed inventory of everything that appears on your site. You can also review all of your content and make changes and improvements to optimize your web site on search engine results pages.

What Is a Web Site Content Audit?

Performing a web site content audit entails tracking, analyzing, and making appropriate or necessary changes to content that appears on … Read More

SEO Benefits of Using WordPress for Local Business Web Sites

Posted by on Apr 4, 2017 in SEO

wordpress pluginOne of the most popular, robust, and flexible content management systems (CMS) available to businesses and users right now is WordPress for web sites. The web site-building platform allows users to design a blogging site or support system to drive e-commerce businesses. WordPress’s CMS features also include customization—users can effortlessly design any type of web site even without knowledge of HTML coding. There are plenty WordPress features and benefits, but one that truly stands out is its ability to be … Read More

How to Benefit from Google’s Display Planner Tool

Posted by on Mar 30, 2017 in Pay Per Click

google display plannerGoogle’s Display Planner is an innovative and useful tool that helps you better manage your online advertisements in the Display Network. With this tool you can track all of your ad placements because it provides detailed updates and reports on how each ad is faring in its designated web site placement. Based on these observations, this display campaign optimizer offers helpful suggestions on how you can improve each ad to render your desired results and effectively reach your AdWords target … Read More

Google Fred Update: Impact and Recovery 

Posted by on Mar 28, 2017 in SEO

spammy link updateAn unconfirmed Google Update, dubbed “Fred” has been causing hysteria within the SEO community since early March. The update has been reported to cause ranking fluctuations and loss of site traffic by 50% to 90%. The title “Google Fred Update” came from a tongue-in-cheek response from Google’s Garry Illyes, which he tweeted to Barry Schwartz. In the tweet, Schwartz asked what Illyes should name it, and Illyes responded, “From now on every update, unless otherwise stated, shall be … Read More

How the Opportunity Tab Enhances Your Campaign Performance

Posted by on Mar 23, 2017 in Pay Per Click

bids and budgetsFor inexperienced online advertisers, the Google AdWords Opportunities tab may seem like an excellent blessing in disguise. As with all AdWords tools, the Opportunities tab is specifically designed to analyze and interpret your advertising data and help you improve your PPC practices in order to better optimize your ads. Google provides you with recommendations on how to improve the visibility of your ads and increase conversion rates by analyzing statistics from the past week. Of course, as with all business … Read More