How to Manage Your Startup’s Twitter Account

Posted by on Aug 17, 2017 in SMO
twitter for business marketingiStock.com/zakokor

A great way to build a closer connection with your customers is to have a social media account. If you are looking to grow a social media audience, you may be interested in getting Twitter for a business. A Twitter account allows you to respond to customer-support questions, address technical issues, and build a relationship between your brand and your prospective consumers. Twitter is also a great tool for sharing announcements, retweeting positive feedback from Twitter followers, and sharing… Read More

Tips You Need to Know for Successful Online Reputation Management

Posted by on Aug 15, 2017 in SEO
online reputation managementiStock.com/Michail_Petrov-96

A huge part of business branding focuses on online reputation management (ORM). It does not take long for a bad customer experience to impact your bottom line, and if you are caught off guard, the situation can get even worse. The following online reputation management tips can help you make sure that you have to best audience relationship possible and positive product branding.
Authenticity and Originality
An important part of creating a good brand reputation is to be the… Read More

What Is Unique in the Updated Version of AdWords Editor?

Posted by on Aug 10, 2017 in Pay Per Click
Google advertisingiStock.com/StockRocket

The Google AdWords Editor 12 update has only been in effect for a short while and online advertisers and marketers are already raving about the vast improvements and additions that have been made. You now have greater freedom to run all of your ad campaigns according to your own standards by implementing custom rules that suit your needs. AdWords Editor 12 is intelligently designed to make navigation between multiple ad campaigns seamless and it also allows the installation of… Read More

Personal Branding: Best SEO Practices You Must Use to Rank High

Posted by on Aug 3, 2017 in SEO
SEO personal branding strategyiStock.com/elinedesignservices

Search Engine Optimization (SEO) is a complex concept that allows online marketers to employ numerous different strategies, avenues, and best practices to establish and elevate their online brands and successfully reach their niche markets. However, it goes without saying that not every SEO strategy will yield the same positive results for every company. Caution and patience are great virtues when it comes to building your online brand and establishing a strong and loyal customer base. Personal branding is one… Read More

Five Reasons You Should Use SEO and PPC Campaigns Simultaneously

Posted by on Aug 1, 2017 in Pay Per Click, SEO
seo and ppc synergyiStock.com/EtiAmmos

There is no doubt that search engine optimization (SEO) and pay-per-click (PPC) are two different strategies. SEO is directly related to the content—it includes words or key phrases that are repeatedly added into the content to boost its rank in search engines. PPC is connected to the advertisements that drive traffic towards the content and generate leads. SEO generates organic traffic, while PPC brings in potential leads by requiring a certain amount of payment per click each time. Each… Read More

How User Experience Optimization Can Help Improve Conversion Rates

Posted by on Jul 25, 2017 in SEO
UX optimizationiStock.com/designer491

If your business is looking to benefit from conversion rate optimization (CRO), you may want to consider user experience. The last thing you want is for your customers to abandon your web site along the conversion path because of an issue with your site. E-commerce giants like Amazon and Ikea are constantly working to streamline their customer experience, and if you abide by the following tips, the rest of your conversion funnel will also benefit.
What Is the Actual… Read More

Improve Your Ad Campaign Performance with the New Bing Ad Features

Posted by on Jul 20, 2017 in Pay Per Click
Bing-updatesiStock.com/Pinkypills

In-Market Audiences and Custom Audiences
If In-Market Audiences sounds like a futuristic feature that allows online marketers to keep tabs on their online potential customers, that’s because that’s exactly what it’s meant to do. With this innovative feature, marketers can track what members of their target audience are viewing online with the intent of gathering information on potential purchases only. They can then categorize these potential customers based upon their likelihood to purchase certain products, services, and brands. The… Read More

How SEO Enhances Your Business Visibility and Branding

Posted by on Jul 18, 2017 in SEO

online reputation management TorontoSearch Engine Optimization or SEO, has been one of the most misunderstood terms in the world of marketing. Many savvy business people have devalued the importance of SEO as part of a good, solid marketing plan for their business because of its unfair characterization as a strange digital magic. Toronto companies that use SEO have reaped many benefits from the strategy, and with the right understanding, it can do the same for you. SEO can provide business visibility and branding,… Read More

Advantages of Applying Negative Bid Modifiers in AdWords Campaigns

Posted by on Jul 13, 2017 in Pay Per Click

negative bid modifiersBid modifiers are an excellent tool to use in conjunction with your AdWords campaigns to help elevate your Google ads and make them more visible and easily accessible to your online target audiences. They serve as a means to save you money on your online advertisements by helping you identify both positive and negative trends that pertain to your ads and using them to your advantage. You can use this data to keep your ad expenditures low and your ROIs… Read More

Top 5 Things Webmasters Should Be Thinking About in 2017

Posted by on Jul 11, 2017 in SEO

webmaster tools seoGoogle’s SEO and digital trends of 2017 have been helping businesses improve their marketing strategies so far, and if you need to catch up or get ahead of your competitors, there are some important things you should be thinking about. Elements like site speed, ranking factors, and Google SEO trends should be considered as you improve your marketing strategy to have a better impact on your users. Check out the following SEO checklist to make sure you are looking at… Read More