A lot of advertisers dread having to use dynamic search ads for a very good reason. If they’re used incorrectly or inefficiently, they can actually negatively impact your AdWords campaigns. But, once you become familiar with their nuances, you might be surprised at how much they can improve your AdWords campaign management techniques, your PPC, and the online visibility of your ads.
What Are Dynamic Search Ads?
Dynamic search ads—when used effectively—have the capability of making your target audiences aware … Read More
Enhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual bidding with a smart bidding strategy, which raises your manual bids at times that could lead to a sale or a conversion on your web site, and lowers your bid when it may be less likely for you to succeed. The ECPC bid strategy can help you maximize clicks once you set up conversion tracking. Here is some more information … Read More
If you haven’t already figured out how “near me searches” can help improve your local Google rankings, then it’s time to do a little more research into what users are searching for in your vicinity. In 2017, it’s expected that the number of searches related to “businesses near me” will continue to increase exponentially. Over the years, Google has picked up on the fact that when most people conduct searches for certain businesses or services, they’re most likely looking for … Read More
It may seem like Online Reputation Marketing (ORM) and Search Engine Optimization (SEO) are the same thing, but they’re actually distinctive online marketing practices that happen to have a few similarities. If you want your online business or web site to succeed and discover what your niche markets are, it’s highly important to master the basic principles of both online marketing methods.
The Basic Principles of ORM vs. SEO
Digital marketing and advertising yourself online takes a great deal of … Read More
Online marketing involves a series of multifaceted features that perform direct and indirect tasks. Many of those tasks aren’t as obvious as others and this is certainly the case with how certain keywords can affect your conversion rates on AdWords. Your Google AdWords Analytics might tell you that certain keywords and phrases are underperforming compared to others and lowering your conversion rates. On the surface, these statistics might suggest that you should pause certain keywords and phrases indefinitely. But, this … Read More
We’ve discussed how various AdWords extensions such as location extensions, call extensions, and sitelinks can help you improve your online marketing strategies in the past. Now it’s time to talk about a different type of ad extension that harmonizes with all the others to give your online ads an extra edge, and improve your click-through rates, your web site traffic, and overall web site quality ratings. Review extensions can help you accomplish all of these things and so much more.… Read More
As SEO trends continue to undergo organic changes, it’s absolutely imperative that local businesses keep up with the times and adjust their SEO strategies accordingly. A huge shift from local to hyperlocal search results has been in the works for the past few years now and any online marketer who fails to recognize the significance of this change is jeopardizing their clients’ search engine rankings, especially on Google.
Rise of Mobile Search
There’s no doubt that on-the-go mobile usage has … Read More
Considering the fast paced world we now live in along with the ever-changing nature of technology, the rise in popularity of voice searches was always imminent and it’s up to local businesses to do everything in their power to remain relevant. This means keeping up with modern technological advancements and finding intelligent and creative ways of integrating them into your business’ practices by always updating your SEO strategies. The first and most important step is to familiarize yourself with current … Read More
If you’ve been working hard on your content marketing and promotion strategies, you’re likely expecting to see traffic and conversions gradually increase over time. But if you’re not seeing the results you were hoping for, it could be an issue with your content distribution strategy. Content distribution on social media, for example, is only one of the ways you can share your activities to encourage existing customers to take action, and invite new visitors to your web site. If your … Read More
Dynamic callout extensions, also known as structured snippet extensions, are an excellent way to enhance the appeal of your various AdWords ad campaigns and increase your click-through rates. Even though this new and improved version of call extensions aren’t clickable, they allow you to prominently showcase various services your business offers without taking up valuable space in your sitelink extensions that can be used for more important things. You can easily and succinctly advertise services like free shipping, current or … Read More