PPC Trends to Watch For 2018

Posted by on Feb 22, 2018 in Pay Per Click
iStock.com/VeranikaSmirnaya
As 2018 is already underway, it’s time to start thinking about how your current search engine marketing team in Toronto is planning on updating and optimizing your current online advertising strategies. Which trends should you focus on implementing into your online marketing strategy in 2018? How will they affect your overall bottom line? Keep reading to learn all about the paid advertising services that will be making the biggest waves this year.… Read More

Why Pinterest Marketing Is an Effective Way to Improve Your Business Branding

Posted by on Feb 15, 2018 in SEO, Social Media Marketing
Pinterest boards on Apple iPad AiriStock.com/pressureUA
While it’s impossible to read people’s minds, a little market research to find out what your target audiences search for the most online can go a very long way. Pinterest is an excellent social media platform to help you gain a clear understanding of the type of content your followers are most interested in seeing. As a result, prominent SEO marketing services in Toronto are strongly advising their clients with online businesses to jump on the Pinterest bandwagon and… Read More

Google Maccabees Update: Impact and Recovery

Posted by on Feb 6, 2018 in Digital Marketing, SEO
Google Maccabees Update: Impact and RecoveryiStock.com/SolisImages
The Maccabees update is just one part of a long tradition of algorithm “improvements” Google has been implementing. The update rolled out in December of 2017, and many businesses are still trying to manage the aftermath of this new algorithm change. Many web sites were hit by the update because their content did not meet the new, higher standard Google demands. What is this update all about? What can you do about your web site if you’ve been hit?… Read More

Why Is Facebook Downgrading Engagement Bait Posts?

Posted by on Feb 1, 2018 in Social Media Marketing
Why Is Facebook Downgrading Engagement Bait Posts?iStock.com/Rawpixel Ltd
Whether you’re aware of it or not, at some point throughout your countless sessions of scrolling through your Facebook newsfeed, you’ve most likely encountered or been exposed to what most social media marketing experts refer to as engagement bait. These are posts that are created with the explicit intent of propelling social media optimization and to help online brands and pages expand their customer base. Recently, Facebook decided that these types of social media marketing practices are… Read More

7 Effective Content Marketing Strategies to Use in 2018

Posted by on Jan 18, 2018 in Content Marketing
ContentiStock.com/scyther5
Content optimization and marketing involves so much more than simply producing large quantities of web site content and posting it all in a timely manner. You need to constantly improve and update your content marketing strategy by employing a variety of effective and rational practices that pertain to your current business model and goals. This is the best way to gain and retain followers while also keeping them engaged. Every day, there are new methods of creating, producing, posting,… Read More

Why Your Business Needs SEO in 2018

Posted by on Jan 16, 2018 in Digital Marketing, SEO
Search Engine Optimization (SEO) Concept On Work DeskiStock.com/ilkercelik
Many businesses think that they can find customers anywhere, so the need for SEO (search engine optimization) seems absent. Unfortunately, as omnichannel marketing becomes more popular and relevant, you could be missing out on revenue-producing traffic that comes from SEO marketing. By targeting the right keywords, you bring more prospects and interested visitors to your web site, which leads to higher conversions and sales. The best SEO solutions for small- to medium-sized businesses begin with the right keyword research.… Read More

Why Logistics Companies Should Opt for SEO Services

Posted by on Jan 11, 2018 in SEO
SEO services in TorontoiStock.com/Wavebreakmedia
Every modern business, especially those that offer extensive logistics services to other companies or individual customers, can infinitely benefit from applying top notch search engine optimization (SEO) practices to their online marketing strategy. Not only is this a very common and essential business savvy practice in today’s extremely competitive market, but if it’s executed properly, it can help give your business a strong edge over your direct adversaries. Logistics and transportation companies, in particular, need to have effective and… Read More

How Fake Google Reviews Can Affect Your Business

Posted by on Jan 9, 2018 in Online Marketing
Best Customer ExperienceiStock.com/olm26250
It’s a tedious process to build a good reputation for your business online. If you are a small- to medium-sized business just starting out, it can be challenging to prove to prospects that your business is worthwhile. One of the ways that consumers gauge the quality of a business is by reading online reviews. These reviews are highly effective at building trust with your prospective client base, and people tend to trust these reviews as much as recommendations from… Read More

Choosing Between SEO vs. Social Media Optimization

Posted by on Dec 27, 2017 in Digital Marketing, SEO, SMO
Social Media OptimizationiStock.com/Mazirama
Both search engine optimization (SEO) and social media optimization (SMO) are strategies implemented into a company’s marketing campaign to grow their customer base and raise awareness about their brand, products, and services. Advertising agencies in Toronto make it possible for small- to medium-sized businesses to use one or both of these tools to boost their marketing campaigns and reach their business goals. But for the average business owner, the terms may be confusing. Here’s what you need to know… Read More

Debunking Link-Building Myths

Posted by on Dec 21, 2017 in SEO
iStock.com/SitthiphongiStock.com/Sitthiphong
In the world of search engine optimization (SEO), link building has recently been getting a lot of flack because it’s considered a controversial technique for increasing web site traffic. This is in large part due to the fact that numerous myths have arisen about this otherwise useful and noble SEO practice. To prevent yourself from missing out on all of the benefits of implementing link building techniques into your SEO practices, it’s important to know what these myths are,… Read More