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Benefits of Hiring an SEO Company to Optimize Your Google Local Listing

Posted by on Apr 17, 2018 in SEO
Hiring an SEO CompanyiStock.com/Bet_Noire
With the help of a detailed Google My Business account, you can vastly improve your company’s online presence, boost your ROI, and provide your target audience with the exact information they’re searching for in regards to your business or industry as quickly and conveniently as possible. A strong Google Local Listing entry will guarantee that your business’s web site will be one of the top 3 ranking entries on the search engine results page. Hiring a local SEO company… Read More

Why Your Business Should Opt for an Online Advertising Agency in Toronto

Posted by on Apr 3, 2018 in Online Marketing, SEO
advertising agency in TorontoiStock.com/ilkercelik
Digital advertising agencies in Toronto can help businesses of all sizes and across various industries maximize their online gains by reaching far wider target audiences than ever before and converting them into meaningful and lucrative leads. Online marketing provides businesses with countless benefits by helping them expand their branding and break into formerly untapped markets both nationally and internationally. The Internet allows businesses to break down intangible barriers through direct communication and interaction with customers all over the world,… Read More

Everything You Need to Know about Bing’s AI-Powered Search Features

Posted by on Mar 22, 2018 in SEO
iStock.com/FotoCuisinette
Towards the end of 2017, Microsoft made a huge announcement regarding the future of its Bing search engine. During an AI event hosted by the multimedia and technology company in San Francisco, they revealed the rollout of their latest Bing optimization configuration, which is based primarily on the concept of intelligent search. While this is far from a new concept—Google and Amazon have already implemented it in their search criteria—it’s certainly a step in the right direction when it… Read More

Why You Should Update Your WordPress to the Latest Version

Posted by on Mar 6, 2018 in Wordpress
WordPressiStock.com/inbj
Whenever WordPress brings out a new update, users often wonder if it is safe to update their web site on the platform. If you are wondering if you should update your WordPress version, and want to know the pros and cons of the update, this article will explain why it is important to always use the most recent version. The platform is free to use and has been developed by a community of developers. When a new update is… Read More

How Video Marketing Can Influence Your Local Business

Posted by on Feb 27, 2018 in Digital Marketing, SEO Techniques
Close up Two hand holding mobile phone with Video marketing word and icons, Online Digital Marketing conceptiStock.com/Weedezign
Video marketing for local businesses has become a powerful tool for success. According to statistics, 63 percent of businesses have started using video marketing, and out of them, 82 percent say it is an important part of their strategy. Technology is progressing rapidly, allowing for better variety and simplicity of video production, so brands who are not as tech-savvy can still reap the benefits. Why should small businesses use video marketing? Here’s what you need to know.

Why

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PPC Trends to Watch For 2018

Posted by on Feb 22, 2018 in Pay Per Click
iStock.com/VeranikaSmirnaya
As 2018 is already underway, it’s time to start thinking about how your current search engine marketing team in Toronto is planning on updating and optimizing your current online advertising strategies. Which trends should you focus on implementing into your online marketing strategy in 2018? How will they affect your overall bottom line? Keep reading to learn all about the paid advertising services that will be making the biggest waves this year.… Read More

Why Pinterest Marketing Is an Effective Way to Improve Your Business Branding

Posted by on Feb 15, 2018 in SEO, Social Media Marketing
Pinterest boards on Apple iPad AiriStock.com/pressureUA
While it’s impossible to read people’s minds, a little market research to find out what your target audiences search for the most online can go a very long way. Pinterest is an excellent social media platform to help you gain a clear understanding of the type of content your followers are most interested in seeing. As a result, prominent SEO marketing services in Toronto are strongly advising their clients with online businesses to jump on the Pinterest bandwagon and… Read More

Google Maccabees Update: Impact and Recovery

Posted by on Feb 6, 2018 in Digital Marketing, SEO
Google Maccabees Update: Impact and RecoveryiStock.com/SolisImages
The Maccabees update is just one part of a long tradition of algorithm “improvements” Google has been implementing. The update rolled out in December of 2017, and many businesses are still trying to manage the aftermath of this new algorithm change. Many web sites were hit by the update because their content did not meet the new, higher standard Google demands. What is this update all about? What can you do about your web site if you’ve been hit?… Read More

Why Is Facebook Downgrading Engagement Bait Posts?

Posted by on Feb 1, 2018 in Social Media Marketing
Why Is Facebook Downgrading Engagement Bait Posts?iStock.com/Rawpixel Ltd
Whether you’re aware of it or not, at some point throughout your countless sessions of scrolling through your Facebook newsfeed, you’ve most likely encountered or been exposed to what most social media marketing experts refer to as engagement bait. These are posts that are created with the explicit intent of propelling social media optimization and to help online brands and pages expand their customer base. Recently, Facebook decided that these types of social media marketing practices are… Read More

7 Effective Content Marketing Strategies to Use in 2018

Posted by on Jan 18, 2018 in Content Marketing
ContentiStock.com/scyther5
Content optimization and marketing involves so much more than simply producing large quantities of web site content and posting it all in a timely manner. You need to constantly improve and update your content marketing strategy by employing a variety of effective and rational practices that pertain to your current business model and goals. This is the best way to gain and retain followers while also keeping them engaged. Every day, there are new methods of creating, producing, posting,… Read More