A great way to build a closer connection with your customers is to have a social media account. If you are looking to grow a social media audience, you may be interested in getting Twitter for a business. A Twitter account allows you to respond to customer-support questions, address technical issues, and build a relationship between your brand and your prospective consumers. Twitter is also a great tool for sharing announcements, retweeting positive feedback from Twitter followers, and sharing… Read More
A huge part of business branding focuses on online reputation management (ORM). It does not take long for a bad customer experience to impact your bottom line, and if you are caught off guard, the situation can get even worse. The following online reputation management tips can help you make sure that you have to best audience relationship possible and positive product branding.
Authenticity and Originality
An important part of creating a good brand reputation is to be the… Read More
The Google AdWords Editor 12 update has only been in effect for a short while and online advertisers and marketers are already raving about the vast improvements and additions that have been made. You now have greater freedom to run all of your ad campaigns according to your own standards by implementing custom rules that suit your needs. AdWords Editor 12 is intelligently designed to make navigation between multiple ad campaigns seamless and it also allows the installation of… Read More
Search Engine Optimization (SEO) is a complex concept that allows online marketers to employ numerous different strategies, avenues, and best practices to establish and elevate their online brands and successfully reach their niche markets. However, it goes without saying that not every SEO strategy will yield the same positive results for every company. Caution and patience are great virtues when it comes to building your online brand and establishing a strong and loyal customer base. Personal branding is one… Read More
There is no doubt that search engine optimization (SEO) and pay-per-click (PPC) are two different strategies. SEO is directly related to the content—it includes words or key phrases that are repeatedly added into the content to boost its rank in search engines. PPC is connected to the advertisements that drive traffic towards the content and generate leads. SEO generates organic traffic, while PPC brings in potential leads by requiring a certain amount of payment per click each time. Each… Read More
If your business is looking to benefit from conversion rate optimization (CRO), you may want to consider user experience. The last thing you want is for your customers to abandon your web site along the conversion path because of an issue with your site. E-commerce giants like Amazon and Ikea are constantly working to streamline their customer experience, and if you abide by the following tips, the rest of your conversion funnel will also benefit.
What Is the Actual… Read More
In-Market Audiences and Custom Audiences
If In-Market Audiences sounds like a futuristic feature that allows online marketers to keep tabs on their online potential customers, that’s because that’s exactly what it’s meant to do. With this innovative feature, marketers can track what members of their target audience are viewing online with the intent of gathering information on potential purchases only. They can then categorize these potential customers based upon their likelihood to purchase certain products, services, and brands. The… Read More
Search Engine Optimization or SEO, has been one of the most misunderstood terms in the world of marketing. Many savvy business people have devalued the importance of SEO as part of a good, solid marketing plan for their business because of its unfair characterization as a strange digital magic. Toronto companies that use SEO have reaped many benefits from the strategy, and with the right understanding, it can do the same for you. SEO can provide business visibility and branding,… Read More
Bid modifiers are an excellent tool to use in conjunction with your AdWords campaigns to help elevate your Google ads and make them more visible and easily accessible to your online target audiences. They serve as a means to save you money on your online advertisements by helping you identify both positive and negative trends that pertain to your ads and using them to your advantage. You can use this data to keep your ad expenditures low and your ROIs… Read More
Google’s SEO and digital trends of 2017 have been helping businesses improve their marketing strategies so far, and if you need to catch up or get ahead of your competitors, there are some important things you should be thinking about. Elements like site speed, ranking factors, and Google SEO trends should be considered as you improve your marketing strategy to have a better impact on your users. Check out the following SEO checklist to make sure you are looking at… Read More