If you’re a technologically savvy online advertiser or marketing expert, then you should already be using the Dimensions tab in Google AdWords. The Dimensions tab is a little-known useful tool that allows you to thoroughly track your PPC reports. It allows you to delve into the minutest and most significant details of your online marketing campaigns so that you can pinpoint specific problem areas within each campaign. You can correct these issues simply by making slight adjustments to your settings, … Read More
If you want a return on investment (ROI) that is as high as possible, optimizing your AdWords campaign is key. One of the most effective ways to see your campaign’s strengths and weaknesses is by using Google AdWords Segments. It operates by splitting your data into more detailed options such as conversion type, time period, or type of device. Using AdWords Segments makes it easier to find out where your money is being used, and shows you areas of unusually … Read More
If you’re looking for WordPress SEO tips for beginners, you’ve come to the right place. Mobile SEO best practices include making sure users are able to navigate between your desktop web site pages and your mobile pages. To achieve this goal, you will need to implement the following mobile SEO tips, which include doing a Mobile-Friendly Test, creating Google AMP pages, optimizing site speed, and avoiding faulty redirects from desktop pages to mobile ones.… Read More
Do a Mobile-Friendly Test of Your
Setting up the right AdWords attribution model for your business can make a big difference on how well you profit from customer clicks on your web site. There are several options to choose from, and with the right guidance, you will be able to take full advantage your leads.
What Is an AdWords Attribution Model?
The set of rules that determines how the credit for conversions should be applied to specific keywords, campaigns, and advertisement groups in AdWords is known … Read More
If you find yourself wondering why your web site isn’t generating the right customers or even the right kind of traffic that suits your business, then it may be time to start reconsidering some of your SEO strategies and techniques for 2017. Like the saying goes, it’s a new year and it’s time to make some much-needed improvements—SEO resolutions if you will. A good place to start is by evaluating your current SEO strategy and then figuring out why it’s … Read More
Facts to Know about Competitive Conquesting Advertising
If you’ve ever wanted to get ahead of your competitors and gain more customers, there are several competitive paid search strategies that can help. Corporate feuds like Coca-Cola vs. Pepsi, Xbox vs. PlayStation, or Microsoft vs. Apple, means the companies have a huge challenge to stay ahead of each other in the race to first place, and you can implement certain strategies such as keyword targeting and using the Google Display Network to … Read More
Ever since Bing Ads first introduced its famous campaign importing feature into its arsenal back in 2013, it has helped online advertisers and marketers to easily track ad campaigns across multiple platforms, most notably Google AdWords. Recently, Bing updated the feature to seamlessly run automated imports from Google AdWords to Bing Ads at the behest of the advertiser. This improvement not only makes it easier for advertisers to track and make changes to existing similar or identical ad campaigns under … Read More
Online shopping and browsing for products has helped increase the number of people using mobile-optimized web sites and apps to either make purchases or at least read through customer reviews before deciding to purchase an item in store. As this trend continues to grow and cultivate new personalized ways of reaching mobile customers, SEO businesses must take advantage of this marketing phenomenon.
Why Local SEO Is Important to Engage Mobile Customers
The fact is that, these days, everything is constantly … Read More
Technology is continuously changing, developing, and making life simpler for users, specifically when it comes to mobile phones, computers, and tablets. Voice search trends are on the rise as people want easier and faster ways to perform various functions such as searches, phone calls, text messages, and more. Why do people prefer voice searches instead of typing? How many people use voice search? When do they use voice searches the most? The answers to these questions are important to developing … Read More
Google’s Display Network (GDN) reaches 90% of Internet users and includes over two million publisher web sites, making it a great tool to raise awareness for your brand and improve your conversion rate. Here is a list of several tips to implement to get the most out of your display campaigns.