If you’ve been working hard on your content marketing and promotion strategies, you’re likely expecting to see traffic and conversions gradually increase over time. But if you’re not seeing the results you were hoping for, it could be an issue with your content distribution strategy. Content distribution on social media, for example, is only one of the ways you can share your activities to encourage existing customers to take action, and invite new visitors to your web site. If your … Read More
Dynamic callout extensions, also known as structured snippet extensions, are an excellent way to enhance the appeal of your various AdWords ad campaigns and increase your click-through rates. Even though this new and improved version of call extensions aren’t clickable, they allow you to prominently showcase various services your business offers without taking up valuable space in your sitelink extensions that can be used for more important things. You can easily and succinctly advertise services like free shipping, current or … Read More
Google is making it easier for businesses to reach their market customers, and through the PPC campaign feature of AdWords, you can be one of the many companies that are efficiently managing their marketing strategy. Here is what you need to know about the PPC account structure and how it works.
What Is a PPC Account Structure?
Pay-per-click (PPC) account structures refer to models of Internet marketing where advertisers pay a fee every time one of their ads is clicked … Read More
For novice business owners and those who are SEO-illiterate, it can be challenging to navigate WordPress and figure out the best SEO practices that’ll help optimize your online content. It’s hard enough dealing with all of the nuances of starting a new business let alone teaching yourself how to effectively market yourself online. Once you get the hang of it, though, the results could be very rewarding for your business.
WordPress is an excellent platform to create an online presence … Read More
Dynamic sitelinks can be very helpful for retail marketers because they help boost the click-through rate (CTR) and guide shoppers to relevant pages on a business’s web site based on the user’s recent search history. Sitelink extensions show value to prospects before they click while also being an aspect of ad rank. Businesses should use sitelink extensions in their AdWords campaign along with the basic ad text, such as title, description, and display URL, to achieve a higher CTR. For … Read More
WordPress is one of the most popular blogging web sites currently available and many local businesses have taken advantage of its easy navigational tools, widgets, and applications to help build their web sites, strengthen their brand’s online presence, and increase revenue. However, WordPress isn’t completely infallible and a lot of SEO mistakes are made due to human error and underestimating the power of web site optimization. As a result, it’s important to learn how WordPress actually works so you can … Read More
There are many traditional and online methods to boost marketing for your business, and it may be tricky to find which options work best for you. Despite the many channels available to you (SEO, PPC, social media, etc.) there has been proven success with content marketing strategies for small businesses. A well-managed company blog is just one aspect that can boost your marketing strategy in ways you could not imagine. If you want to learn about the benefits of content … Read More
If your professional web site is in dire need of a thorough facelift, then before you jump the gun, consider performing a content audit first. Start by meticulously going through all of the existing content in each section and subsection of your web site and create a detailed inventory of everything you have there. You may discover that some of the content is old, outdated, inconsistent, redundant, or no longer accurate. Having a strong content marketing audit strategy will help … Read More
The content marketing trends and forecasts have revealed some helpful tips for businesses looking to boost their engagement with customers and increase sales. The 2017 BRB content marketing predictions show that trends involve social media, mobile devices, and automation. If you want to learn more about these content trends, here’s what you need to know.
Top Content Marketing Trends to Follow
Visual Content Marketing
Visual content marketing through social media platforms like Snapchat, Instagram, and Pinterest have skyrocketed in popularity … Read More
Performing a content audit for your local business’s web site might be a very tedious and time-consuming task, but it’s an important one, nonetheless because it can be rewarding and beneficial for your web site. Content audits are advantageous for you as an online marketer and business owner because they help you organize and keep track of your content inventory by creating a web site content audit checklist. However, they’re also extremely helpful because they make it easier for your … Read More