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What Is the Google Medic Update and How Can It Be Used?

Posted by on Oct 2, 2018 in SEO, SEO Techniques
Google Medic updateiStock.com/Prykhodov
Google seems to be on a perpetual mission to improve its search algorithms and operations in order to benefit online companies, web sites, and business owners. Recently, Google decided to rollout an entirely new update, the purpose of which still has some SEO experts scratching their heads in confusion. The Google Medic Update, as it’s been cleverly dubbed by Search Engine Land’s Barry Schwartz, is one such modernization. Unfortunately, the jury’s still out on how beneficial this update will… Read More

New “Speakable” Markup for Google Assistant and Google Home Devices

Posted by on Sep 20, 2018 in Content Marketing, Online Marketing
 
speakable markupiStock.com/CoinUp
Google has been hard at work this past summer teaming up with schema.org to develop a new speakable markup that’s aimed at helping users find the most relevant search-related content on the Internet. This feature works in tandem with Google Assistant and all other Google Home devices to scour the depths of the Internet for what’s being referred to as “speakable” news articles and content. What this means is that news publishers now have the ability to enhance… Read More

Tips for Marketing Your Law Firm Online in 2018 and 2019

Posted by on Sep 13, 2018 in SEO, SEO Techniques
SEO for LawyersiStock.com/tumsasedgars
Over the past few years, the legal field throughout North America has experienced tremendous growth and unparalleled prosperity. While this is definitely a good thing for independent lawyers and major law firms alike, it also brings to light a single irrefutable fact within their industry: the legal market is vastly oversaturated to the point where most potential clients have a hard time deciding where to take their business. At one point or another, everyone will need legal services throughout… Read More

Top Ranking Factors That Make a Big Difference in 2018

Posted by on Aug 30, 2018 in SEO
search engine optimizationiStock.com/relif
Every year, the essential Google ranking factors are updated according to the current requirements that are set forth by some of the most influential businesses. One of the most important things you should be striving for when it comes to improving your online presence and reach is making it easier for your customers to find your web site by giving them exactly what they want. Optimizing your web site based on industry-specific search terms, phrases, and other factors is… Read More

How to List Your Business on Apple Maps

Posted by on Aug 9, 2018 in Online Marketing
Apple MapsiStock.com/alexey_boldin
Similar to Google Maps, Apple Maps Connect is an online business listing tool that has the potential to help you improve your online traffic. While there are certainly a few kinks that still need to be worked out with this app, creating a listing for your business or updating the existing one can help you keep track of all of your online interactions and make it easier for your prospective customers to find you more easily. Anyone who uses… Read More

How to Improve Your Content Marketing Strategies

Posted by on Aug 7, 2018 in Content Marketing
content marketing strategiesiStock.com/patpitchaya
Having multiple effective and well-thought out content marketing strategies in place is a surefire way to improve your company’s online presence and actively reach your target audiences. Not only do you have to continuously put out quality content, but you also have to conduct proper market research to ensure that the information, blog posts, and articles you’re producing are all in high demand. Hiring an experienced and reputable content marketing company can help you figure out the right techniques… Read More

Tips to Improve Your Online Marketing Strategies

Posted by on Jul 17, 2018 in Online Marketing
online marketing strategiesiStock.com/ra2studio
While online marketing practices have certainly taken precedence over physical branding in today’s modern world, there’s no doubt that in some ways the two media can converge to find a common middle ground. Since we live in very precarious times right now where social media and other online platforms appeal the most to the younger generations, but physical advertisements are still the most effective form of branding for older generations, it’s important to find a way to reach all… Read More

The Difference Between Houzz and Pinterest: Which One Is the Right Marketing Tool for Your Business?

Posted by on Jul 10, 2018 in Online Marketing, SMO, Social Media Marketing
Pinterest Vs HouzzThere are so many social media platforms available online these days that it can be challenging to determine which ones work best for your business practices. In truth, it really just depends on a few different factors: the type of business you’re in and who your target demographic is. Once you have these two things down pat, then you can find the right avenue to market your business, products, and services effectively. Houzz and Pinterest are two social media outlets… Read More

How Google Posts Can Benefit Small Businesses

Posted by on Jul 3, 2018 in SEO
Google postsiStock.com/g-stockstudio
Google Posts is a relatively new feature that the search engine mogul has added to its users’ Google My Business accounts. Correctly implementing this feature within your current and future SEO practices can help you further extend your customer outreach and elevate brand awareness throughout a wide range of scopes. You can easily share relevant content such as blog posts, videos, social media posts, articles, and all kinds of pertinent information that your followers and clients might be interested… Read More

Why Cleaning Up Your Local Business Listing Is a Good Idea

Posted by on Jun 15, 2018 in Our E-Letter
Dear All, Local listings are an extremely important part of your online marketing and advertising plan because they help customers locate your business and get in touch with you. Having inaccurate or outdated citations in your local business listing can severely hinder your online marketing efforts, but occasionally cleaning up or reviewing your information is a great way to prevent that from happening. Staying ahead of the curve and your competition should be one of your top priorities. It’s important… Read More
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