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How to List Your Business on Apple Maps

Posted by on Aug 9, 2018 in Online Marketing
Apple MapsiStock.com/alexey_boldin
Similar to Google Maps, Apple Maps Connect is an online business listing tool that has the potential to help you improve your online traffic. While there are certainly a few kinks that still need to be worked out with this app, creating a listing for your business or updating the existing one can help you keep track of all of your online interactions and make it easier for your prospective customers to find you more easily. Anyone who uses… Read More

How to Improve Your Content Marketing Strategies

Posted by on Aug 7, 2018 in Content Marketing
content marketing strategiesiStock.com/patpitchaya
Having multiple effective and well-thought out content marketing strategies in place is a surefire way to improve your company’s online presence and actively reach your target audiences. Not only do you have to continuously put out quality content, but you also have to conduct proper market research to ensure that the information, blog posts, and articles you’re producing are all in high demand. Hiring an experienced and reputable content marketing company can help you figure out the right techniques… Read More

Tips to Improve Your Online Marketing Strategies

Posted by on Jul 17, 2018 in Online Marketing
online marketing strategiesiStock.com/ra2studio
While online marketing practices have certainly taken precedence over physical branding in today’s modern world, there’s no doubt that in some ways the two media can converge to find a common middle ground. Since we live in very precarious times right now where social media and other online platforms appeal the most to the younger generations, but physical advertisements are still the most effective form of branding for older generations, it’s important to find a way to reach all… Read More

The Difference Between Houzz and Pinterest: Which One Is the Right Marketing Tool for Your Business?

Posted by on Jul 10, 2018 in Online Marketing, SMO, Social Media Marketing
Pinterest Vs HouzzThere are so many social media platforms available online these days that it can be challenging to determine which ones work best for your business practices. In truth, it really just depends on a few different factors: the type of business you’re in and who your target demographic is. Once you have these two things down pat, then you can find the right avenue to market your business, products, and services effectively. Houzz and Pinterest are two social media outlets… Read More

How Google Posts Can Benefit Small Businesses

Posted by on Jul 3, 2018 in SEO
Google postsiStock.com/g-stockstudio
Google Posts is a relatively new feature that the search engine mogul has added to its users’ Google My Business accounts. Correctly implementing this feature within your current and future SEO practices can help you further extend your customer outreach and elevate brand awareness throughout a wide range of scopes. You can easily share relevant content such as blog posts, videos, social media posts, articles, and all kinds of pertinent information that your followers and clients might be interested… Read More

Why It’s No Longer Enough to Just Have a Responsive Web Site

Posted by on Jun 5, 2018 in Website Design
responsive web designiStock.com/mikyso
Responsive web design is a great initial step when it comes to improving the overall accessibility and navigability of your web site, but in this modern mobile-dominated world, it’s no longer enough as a standalone effective configuration for web design and use. Experts suggest combining Accelerated Mobile Pages with Progressive Web Apps to make your web site more universally accessible to all users, regardless of the device they’re using. This makes for incredibly faster loading times, easier web site… Read More

Why Choose Canada for Nearshore SEO Outsourcing?

Posted by on May 8, 2018 in SEO
Nearshore SEO OutsourcingiStock.com/aa_amie
Many companies that want to outsource their software development will eventually consider whether onshore/nearshore SEO outsourcing or offshore outsourcing is the best option for them. Out of these two options, more companies are seeing the advantages of using nearshore outsourcing. Nearshore outsourcing is when work is sent out to companies or individuals who are close by, either within the same country or a nearby country. Instead of outsourcing work to distant countries or continents like Asia, nearshore outsourcing provides… Read More

Benefits of Hiring an SEO Company to Optimize Your Google Local Listing

Posted by on Apr 17, 2018 in SEO
Hiring an SEO CompanyiStock.com/Bet_Noire
With the help of a detailed Google My Business account, you can vastly improve your company’s online presence, boost your ROI, and provide your target audience with the exact information they’re searching for in regards to your business or industry as quickly and conveniently as possible. A strong Google Local Listing entry increases the chances that your business’s web site will be one of the top 3 ranking entries on the search engine results page. Hiring a local SEO … Read More

Why Your Business Should Opt for an Online Advertising Agency in Toronto

Posted by on Apr 3, 2018 in Online Marketing, SEO
advertising agency in TorontoiStock.com/ilkercelik
Digital advertising agencies in Toronto can help businesses of all sizes and across various industries maximize their online gains by reaching far wider target audiences than ever before and converting them into meaningful and lucrative leads. Online marketing provides businesses with countless benefits by helping them expand their branding and break into formerly untapped markets both nationally and internationally. The Internet allows businesses to break down intangible barriers through direct communication and interaction with customers all over the world,… Read More

Everything You Need to Know about Bing’s AI-Powered Search Features

Posted by on Mar 22, 2018 in SEO
iStock.com/FotoCuisinette
Towards the end of 2017, Microsoft made a huge announcement regarding the future of its Bing search engine. During an AI event hosted by the multimedia and technology company in San Francisco, they revealed the rollout of their latest Bing optimization configuration, which is based primarily on the concept of intelligent search. While this is far from a new concept—Google and Amazon have already implemented it in their search criteria—it’s certainly a step in the right direction when it… Read More
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