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Why Is Repurposing Your Content a Great Strategy?

Posted by on May 17th, 2022
Are you looking for ways to get more mileage out of your content? Repurposing your content is a great strategy that can help you achieve your marketing and business goals. In this guide, we will explore the different ways that you can repurpose your content, as well as some tips… Read More

How to Include Case Studies in Your Content Marketing Strategies

Posted by on Apr 21st, 2022
As a business owner, you’re always looking for new ways to market your products or services. Content marketing is a great way to reach your target audience and build trust with potential customers. But what many business owners don’t realize is that including case studies in their content marketing strategies… Read More

How Does Google Evaluate Your E-A-T Ranking Score?

Posted by on Apr 6th, 2022
Search engines are the arbiters of online content. As such, they have an obligation to ensure that websites only produce high-quality and informative content to be consumed by online visitors and viewers. Brands can and should use their online content to exhibit high levels of expertise, authoritativeness, and trust on… Read More

How Does Website Hosting Impact Your SEO Performance?

Posted by on Mar 23rd, 2022
You’ve seen and heard me talk about the importance of various SEO practices such as carefully selecting and using keywords, creating high-quality content, and even implementing mobile-friendly websites ad nauseum. Now, it’s time to discuss another piece of the SEO puzzle that far too often gets thrown by the wayside: … Read More

How to Optimize Your Shopify Website for Google Searches

Posted by on Mar 15th, 2022
If you’re an e-commerce business owner, then you’re probably already familiar with Shopify. For those of you who’ve never heard of Shopify, chances are that you’ve most likely used the platform without even realizing it while doing your online shopping. Shopify is a secure online platform used by e-commerce businesses… Read More

How to Handle Negative Google Reviews for Your Business

Posted by on Mar 7th, 2022
Google reviews and ratings are a great asset for every online business. The more positive reviews your business gets, the better. In fact, customers are willing to spend 31% more on a business with excellent reviews. Unfortunately, it’s not always smooth sailing and you can’t please every single customer. Some… Read More

Why Changing URLs Is a Bad Idea when Revamping a Website

Posted by on Feb 16th, 2022
Website redesigning is an art form. Many critical moving parts are involved, so it’s important to properly plan every step right down to the most minor detail. During the process of revamping a website, some webmasters might decide to alter, edit, or revise URLs to improve rankings. But this is… Read More