AMPs, short for Accelerated Mobile Pages, are a way of getting content to mobile devices much faster. They work better than the traditional method of getting content to mobile devices because they use a specific type of HTML, called an AMP HTML, to make the content’s presentation more basic. Users will see basic text and images, which will load up to 10 times faster than traditionally formatted content. Why are AMPs an asset to your business? Why should you… Read More
A few years ago, Google introduced a new and innovative way of enhancing the online mobile experience of visitors to your web site; it’s a carefully formulated system called Progressive Web Applications (PWA). The fundamental objective of this system is to combine features used in web and app development to create one unique and cohesive user experience and make your site more mobile-friendly while users are both online and offline. Continue reading to gain an in-depth understanding of how… Read More
Throughout the years, pioneering SEO firms have managed to forge the pathway for various SEO trends and techniques to develop and prosper. And while some SEO practices have certainly proven to be more effective and endured longer than others, it’s worth examining the potential they hold for future success. Here are 5 of the leading strategies you should add to your 2018 SEO checklist.
1. Voice Search Technology
There’s no doubt that voice search technology is already one of… Read More
Voice over Internet Protocol (VoIP) is becoming an increasingly effective and popular method of allowing businesses to reach prospective customers and maintain a close relationship with existing customers online. With a simple click of the button, customers and prospective customers can easily call your business phone number. On top of that, the Google Voice search feature gives you greater control over when, how, and where you want customers to be able to contact you.… Read More
A trend that has shaped businesses in 2017 is the increasing popularity of chatbots. This program simulates a real conversation with users by using artificial intelligence. Since more people are using messenger apps to communicate, businesses have the opportunity to use this channel to attract customers and boost online sales. Here are some of the benefits of using chatbots for your online business, and how you can get set up.
1. Easy to Use and Understand
Facebook chatbots are… Read More
Many online marketing account managers and experts are on the fence in terms of whether microsites are an appropriate or effective way of supplementing the existing content on a company’s main web site, and for good reason. While microsites certainly have a lot of merits in certain aspects and under very specific circumstances, they also have quite a few pitfalls that can be harmful to your existing search engine optimization (SEO) strategy.
The usefulness and success of any microsite… Read More
There’s no question that in this day and age, a huge part of your marketing strategy is digital. Consumers and businesses are almost always connected to the Web, and you will want to be able to reach them with your marketing strategy. For many businesses, this may seem like a daunting task as the digital landscape is ever evolving. If you are looking to have a successful digital marketing strategy, it all comes down to how you manage each… Read More
Social media has quickly become an integral part of everyday personal and professional communications. As more and more online platforms continuously come out of the woodwork, it’s important for small and large enterprises to stay ten steps ahead of the game and adjust their online expertise accordingly. This means hiring tech-savvy social media optimization experts who are fully capable of using valuable online customer engagement tactics to help establish and maintain strong customer loyalty. There are several helpful methods… Read More
A mobile first approach to your content strategy and SEO can provide you with a better user experience, and improve your credibility as a business. There are certain SEO and content strategies you should implement for your mobile first approach, which will allow you to reap the benefits of both a positive customer perception of your business and an increase in leads and sales. Here’s what you need to know about a mobile first approach, and the strategies that… Read More