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Local Search and Organic Ranking Factors You Should Follow in 2019

Posted by Elena Nicosia on Jan 15, 2019 in Digital Marketing, Online Marketing, SEO

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Google undeniably sets the standard for attracting online traffic and increasing web site revenue through the more than 200 known ranking signals it implements. Although there’s no way for marketing and SEO experts to ever discover the exact nature of the ranking algorithms Google uses or how often they’re updated, there are certainly certain factors that can help you improve your web site visibility if properly implemented. Google ranking factors aren’t necessarily a precise science, but they can help… Read More

How Ignoring SEO Can Negatively Impact Your Web Site Performance

Posted by Elena Nicosia on Jan 7, 2019 in SEO, SEO Techniques

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The main objective of every online marketing strategy is to ultimately strengthen brand awareness across as many platforms as possible, boost web site traffic, and help grow your company’s bottom line. These are all crucial factors that you should focus on in order to build an impenetrable and competitive online reputation for your brand. Proper implementation of proven Search Engine Optimization (SEO) best practices can help you achieve all of this and so much more. Amassing organic traffic is… Read More

How to Convert Classic Editor Posts into WordPress 5.0 Gutenberg Editor

Posted by Elena Nicosia on Dec 17, 2018 in SEO, Wordpress

Gutenberg is the name of the new editor in the WordPress 5.0 update that uses the block concept to organize your web site content. These blocks offer a more visual and advanced editing experience to help you create rich post layouts. Instead of learning and writing short codes and custom HTML code or pasting URLs to embed media, these blocks provide a lot of handy options to insert unique elements to any kind of content. WordPress 5.0 comes with a… Read More

WordPress 5.0: Everything Small Businesses Need to Know about the Latest Updates

Posted by Elena Nicosia on Dec 13, 2018 in Wordpress

Earlier this year, WordPress announced that a major update would be coming our way sometime by the end of the year. Beta versions of WordPress 5.0 have been available to download for the past few months, giving users an opportunity to test out the new update on their existing web site content. The official launch date was December 6, 2018. Colloquially referred to as Gutenberg, this update allows users and web developers to add and edit content in a unique… Read More

6 Video Marketing Mistakes You Must Avoid

Posted by Elena Nicosia on Dec 11, 2018 in Online Marketing

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Video marketing is an extremely effective and integral part of your online advertising approach. Since the world of marketing moves incredibly quickly these days—almost too quickly for some brands to keep up with it—it’s absolutely imperative that you do everything in your power to identify your target audience and create engaging video content that speaks directly to them. On top of that, you also need to focus on simultaneously attracting new audience members that might not necessarily share all… Read More

Tips for Using Google Posts to Attract More Traffic

Posted by Elena Nicosia on Dec 6, 2018 in Online Marketing, SEO

Google Posts is a relatively new feature added to Google My Business that allows business owners and online marketers to create and manage dynamic posts that are directly related to their companies on SERPs. You can create events, promotional content, marketing materials, and even social media-esque posts that will appear on the main SERP whenever your prospective customers search for your business or products and services that are related to it. These miniature cards are displayed in the knowledge graph… Read More

5 New SEO Trends to Help You Optimize Your Blog Posts

Posted by Elena Nicosia on Nov 15, 2018 in SEO

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Considering the fact that Google is perpetually changing its SEO standards and algorithms, it’s understandably difficult for a lot of digital content marketers to keep up with the updates and maintain best practices when it comes to blog optimization. To ascertain a top or even relatively high ranking position on Google’s search engine results pages, you need to make sure that your web site’s blog is kept up-to-date with excellent content containing relevant keywords. However, keywords are just… Read More

4 Essential Google Analytics Reports to Understand Your Web Site Traffic

Posted by Elena Nicosia on Nov 8, 2018 in Digital Marketing, Online Marketing

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Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you’re garnering on an hourly, daily, weekly, and monthly basis. It’s a great way for you to learn about the various trends that influence your target audience and the most effective ways of reaching them. Whether visitors click on a Facebook ad, were directed to your web site through an Instagram influencer,… Read More

Google Shuts Down Google+ Over Lack of Use and Security Issues

Posted by Elena Nicosia on Nov 1, 2018 in Online Marketing, SEO

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In an interesting turn of events, Google has officially decided to shut down its Internet-based social network, Google+ with many users wondering what prompted this unexpected development. After seven long years of attempting to make the app a success, Google is finally pulling the plug on this failed social media experiment. Keep reading to find out everything you need to know including what the reason is for closing Google+ and the impact this will have on users and their… Read More

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