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WordPress 5.0: Everything Small Businesses Need to Know about the Latest Updates

Posted by on Dec 13, 2018 in Wordpress
WordPress 5.0Earlier this year, WordPress announced that a major update would be coming our way sometime by the end of the year. Beta versions of WordPress 5.0 have been available to download for the past few months, giving users an opportunity to test out the new update on their existing web site content. The official launch date was December 6, 2018. Colloquially referred to as Gutenberg, this update allows users and web developers to add and edit content in a unique… Read More

6 Video Marketing Mistakes You Must Avoid

Posted by on Dec 11, 2018 in Online Marketing
Video marketing is an extremely effective and integral part of your online advertising approach. Since the world of marketing moves incredibly quickly these days—almost too quickly for some brands to keep up with it—it’s absolutely imperative that you do everything in your power to identify your target audience and create engaging video content that speaks directly to them. On top of that, you also need to focus on simultaneously attracting new audience members that might not necessarily share all… Read More

Tips for Using Google Posts to Attract More Traffic

Posted by on Dec 6, 2018 in Online Marketing, SEO
Google posts Google Posts is a relatively new feature added to Google My Business that allows business owners and online marketers to create and manage dynamic posts that are directly related to their companies on SERPs. You can create events, promotional content, marketing materials, and even social media-esque posts that will appear on the main SERP whenever your prospective customers search for your business or products and services that are related to it. These miniature cards are displayed in the knowledge graph… Read More

Want More Followers for Your Business on Twitter? Avoid These Mistakes!

Posted by on Nov 22, 2018 in Online Marketing, Social Media Marketing
Social media—and Twitter in particular—is an excellent tool to help you publish and share online content related to your industry and business. It’s also extremely useful for spreading the word about any upcoming promotions or product launches your company is doing. However, just like any professional or social interactions, there are certain rules and etiquettes that should be followed to maximize your online influence and help you increase your followers. Proper social media optimization involves adhering to these rules… Read More

5 New SEO Trends to Help You Optimize Your Blog Posts

Posted by on Nov 15, 2018 in SEO
Considering the fact that Google is perpetually changing its SEO standards and algorithms, it’s understandably difficult for a lot of digital content marketers to keep up with the updates and maintain best practices when it comes to blog optimization. To ascertain a top or even relatively high ranking position on Google’s search engine results pages, you need to make sure that your web site’s blog is kept up-to-date with excellent content containing relevant keywords. However, keywords are just… Read More

4 Essential Google Analytics Reports to Understand Your Web Site Traffic

Posted by on Nov 8, 2018 in Digital Marketing, Online Marketing
Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you’re garnering on an hourly, daily, weekly, and monthly basis. It’s a great way for you to learn about the various trends that influence your target audience and the most effective ways of reaching them. Whether visitors click on a Facebook ad, were directed to your web site through an Instagram influencer,… Read More

Google Shuts Down Google+ Over Lack of Use and Security Issues

Posted by on Nov 1, 2018 in Online Marketing, SEO
In an interesting turn of events, Google has officially decided to shut down its Internet-based social network, Google+ with many users wondering what prompted this unexpected development. After seven long years of attempting to make the app a success, Google is finally pulling the plug on this failed social media experiment. Keep reading to find out everything you need to know including what the reason is for closing Google+ and the impact this will have on users and their… Read More

Tips on Optimizing Web Pages for Greater Speed Performance

Posted by on Oct 30, 2018 in SEO, Website Maintenance
Overall user experience is one of the most important priorities you should be concerned with regarding your professional business web site. The best way to ensure customer satisfaction in this regard is by implementing impeccable speed optimization. Basically, the faster your web site loads across a variety of technological platforms including mobile devices, desktops, and tablets, the better the user experience will be while also increasing conversion rates and your return on investment. Whether you just launched your web… Read More

Benefits of Moving a Web Site to HTTPS

Posted by on Oct 23, 2018 in SEO, SEO Techniques
Adding strong security features or updating the existing ones on your web site can make an unparalleled difference when it comes to increasing your traffic and improving customer conversion rates. Google is constantly implementing new updates that vehemently encourage web developers to add new security features for the purpose of giving users the peace of mind they need while browsing the Internet and improving their overall experiences online. To ensure your web site doesn’t fall behind, you should seriously… Read More

Everything You Need to Know When You’re Rebranding Your Local Business

Posted by on Oct 18, 2018 in SEO, SEO Techniques
rebranding a local
Rebranding a local business is one of the greatest challenges you’ll ever have to face as an advertiser, marketer, or entrepreneur so if you’re planning on doing it, you better have a good reason and a solid action plan in mind. There are plenty of excellent reasons why some businesses choose to rebrand themselves and believe it or not, it actually has to do with a lot more than simply changing up their image. Some brands like Nike do… Read More