For inexperienced online advertisers, the Google AdWords Opportunities tab may seem like an excellent blessing in disguise. As with all AdWords tools, the Opportunities tab is specifically designed to analyze and interpret your advertising data and help you improve your PPC practices in order to better optimize your ads. Google provides you with recommendations on how to improve the visibility of your ads and increase conversion rates by analyzing statistics from the past week. Of course, as with all business … Read More
Securing the connection between a server and an online user is more important now than it has ever been. More people are becoming tech savvy, which means they are aware of sites that appear fraudulent or unsafe. Secure Sockets Layer also known as SSL Certificates, or Transport Layer Security (TLS) can boost a web site’s security, making it more legitimate and reliable in the eyes of clients. Switching your HTTP web site to the HTTPS server will give your customers … Read More
Invalid clicks, whether they’re accidental or intentionally implemented by your competitors, are a big problem in the online paid advertising industry. You have to be vigilant in tracking your PPC campaigns otherwise the costs of invalid clicks can swiftly add up and consume your entire online advertising campaign budget, resulting in expensive click fraud. There are two possible sources of click fraud: competitors using various methods of continuously clicking on your ads (i.e. bots) or marketers clicking on their own … Read More
Beta tests of Google AdWords price extensions in 2017 have shown a significant improvement in mobile and tablet click-through rates. Google rolled out this extension last year and businesses have already seen growth thanks to the feature. But what are AdWords price extensions? How are they increasing the rate of sales for brands? The new extension of AdWords offers advertisers the top spot to show pricing information for their products and services.
What Are AdWords Price Extensions?
AdWords price extensions … Read More
AdWords Enhanced Campaigns has accomplished exactly what the name suggests. It provides advertisers with a greater scope of information about how their ads are performing on a grand scale while also giving them more control over how each campaign is run. The Keyword Planner is one of the most useful tools in the whole program because it allows advertisers to conjure up their own keywords and phrases and then helps perform data analytics showcasing the prospective results of implementing those … Read More
There are many security and SEO advantages of HTTPS over HTTP, but what are these protocols all about? HTTPS is a combination of Hypertext Transfer Protocol (HTTP) and Secure Sockets Layer (SSL). It encrypts information sent online and is used to enhance security for online banking, e-commerce, or whenever sensitive data is being exchanged over the Internet. But how can your web site benefit from this? If you’re still on the fence about making the switch, here’s what you need … Read More
The best time to benefit from search engine optimization (SEO) is when you are launching a brand new web site. Thinking ahead about keyword strategies before creating a site can increase your chances of achieving terrific organic search results. Here is how to set up SEO strategies for your web site and how to optimize it so you can benefit from increased traffic.
How to Set Up SEO for a New Web Site
Getting a new site up and into … Read More
If you’re a technologically savvy online advertiser or marketing expert, then you should already be using the Dimensions tab in Google AdWords. The Dimensions tab is a little-known useful tool that allows you to thoroughly track your PPC reports. It allows you to delve into the minutest and most significant details of your online marketing campaigns so that you can pinpoint specific problem areas within each campaign. You can correct these issues simply by making slight adjustments to your settings, … Read More
If you want a return on investment (ROI) that is as high as possible, optimizing your AdWords campaign is key. One of the most effective ways to see your campaign’s strengths and weaknesses is by using Google AdWords Segments. It operates by splitting your data into more detailed options such as conversion type, time period, or type of device. Using AdWords Segments makes it easier to find out where your money is being used, and shows you areas of unusually … Read More
If you’re looking for WordPress SEO tips for beginners, you’ve come to the right place. Mobile SEO best practices include making sure users are able to navigate between your desktop web site pages and your mobile pages. To achieve this goal, you will need to implement the following mobile SEO tips, which include doing a Mobile-Friendly Test, creating Google AMP pages, optimizing site speed, and avoiding faulty redirects from desktop pages to mobile ones.… Read More