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How to Maximize the Benefits of Google My Business for Your Online Marketing Strategy

Posted by on Jan 16th, 2020

Google My BusinessGoogle My Business (GMB) is a useful online tool that you can use to easily manage your online business listing. Initially released in June 2014, GMB has undergone a lot of updates since its inception—all of which happened with the intention of enhancing user experiences and giving businesses owners more space to promote their brands in creative ways. These days, it’s absolutely imperative for your online marketing strategy to aptly incorporate GMB so that search engines and prospective customers can… Read More

SEO Strategies for a Successful Website in 2020

Posted by on Jan 9th, 2020

SEO 2020Every year presents new and exciting opportunities for businesses of all sizes to make massive website improvements by ramping up their search engine optimization (SEO) strategies. Most businesses make the mistake of focusing solely or predominantly on keyword integration and ignore other core components of a successful SEO strategy. While relevant and competitive keyword usage is certainly imperative when it comes to creating a concrete online marketing schema, it’s no longer the most important component. In fact, using the right… Read More

The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search

Posted by on Dec 17th, 2019

Voice Search OptimizationSmartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when it’s so much easier to verbally communicate what they’re looking for? There’s no denying that voice search has gained a lot of traction in recent… Read More

Why Your Brand Should Have a Voice Search Strategy

Posted by on Dec 10th, 2019

Voice Search Strategy Voice search is one of the most rapidly growing technological advancements in the industry right now. This technology has been around since the 1950s and it’s been used for a variety of applications since then, but it’s managed to truly hit its stride more recently during the height of search engine optimization (SEO) usage. Leading industry experts have predicted that by the year 2020 anywhere between 30% and 50% of online inquiries will be conducted using voice search technology, which… Read More

What You Need to Know about the Google BERT Update

Posted by on Dec 3rd, 2019

Google’s BERT Update In early October 2019, Google officially rolled out their latest algorithm update, immediately sending web developers and online marketers into yet another frenzy trying to figure out what these changes mean for their marketing campaigns and SEO. Google nicknamed this particular update BERT, which stands for Bidirectional Encoder Representations from Transformers. That’s basically just a long and complicated way of conveying that they’re looking to up the ante in better understanding user search queries and relaying relevant high-quality content, which… Read More

How to Successfully Implement Local SEO During the Holidays

Posted by on Nov 21st, 2019

A lot of people take vacation days during the holidays, but local SEO never stops working overtime. People are always making online search queries and the holidays are the most popular time of the year for increasing profits. From online shoppers looking for the perfect holiday decorations, gifts, and stocking stuffers to people looking for great deals on holiday getaways, the number of search queries exponentially increases during this time of year. And it’s extremely prudent and sensible for online… Read More

How to Achieve Local Online Marketing Success

Posted by on Nov 14th, 2019

Local SEO
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Successful local SEO campaigns feature a lot of miniscule, yet highly important moving parts. Local search accounts for approximately 46% of all Google searches—that’s a huge chunk of the digital marketing pie and it’s certainly worth the investment for any business with multiple locations. Of course, it also means that businesses with multiple locations need to have unique online marketing strategies that are custom designed for each location in order to work properly. That’s where hiring local SEO experts… Read More

What Are the Benefits of Using SEO and PPC Together for Small Business?

Posted by on Nov 5th, 2019

PPC and SEO
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Search engine marketing is a vast concept that’s ripe with numerous different strategies that might work for some companies, but not necessarily for others. Sometimes it can feel like finding a winning combination of the right online marketing strategies for your small- or medium-sized business can be a bit of an enigma. So, how can your brand stay ahead of the curve without getting trampled on? By combining the merits of both Pay Per Click (PPC) and Search Engine… Read More

Why Customer Feedback Matters and How to Make the Most of It

Posted by on Oct 24th, 2019

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Whether they’re shopping online or in store, modern customers are determined to find the best deals and get the most value out of their purchases. Research shows that about 95% of all consumers take the time to read through online reviews and ratings before making a purchase decision, meaning that impulse buys are most likely falling to the wayside. As a result, online marketers need to be proactive and vigilant when it comes to implementing strong review management strategies.… Read More

Factors to Consider when Choosing the Right CMS for Your Web Site

Posted by on Oct 9th, 2019

CMS Platform
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Proper content management is a critical component of proliferating your online marketing prowess, maximizing your online ad spend, and driving more organic traffic directly to your web site. When you’re in the process of building your web site, it’s imperative that you choose the appropriate content management system (CMS) to help you organize, keep track of, and schedule content as needed. Taking care of this task from the get-go will be instrumental in helping you meet your e-commerce and… Read More