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Search engine marketing is a vast concept that’s ripe with numerous different strategies that might work for some companies, but not necessarily for others. Sometimes it can feel like finding a winning combination of the right online marketing strategies for your small- or medium-sized business can be a bit of an enigma. So, how can your brand stay ahead of the curve without getting trampled on? By combining the merits of both Pay Per Click (PPC) and Search Engine… Read More
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Whether they’re shopping online or in store, modern customers are determined to find the best deals and get the most value out of their purchases. Research shows that about 95% of all consumers take the time to read through online reviews and ratings before making a purchase decision, meaning that impulse buys are most likely falling to the wayside. As a result, online marketers need to be proactive and vigilant when it comes to implementing strong review management strategies.… Read More
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Proper content management is a critical component of proliferating your online marketing prowess, maximizing your online ad spend, and driving more organic traffic directly to your web site. When you’re in the process of building your web site, it’s imperative that you choose the appropriate content management system (CMS) to help you organize, keep track of, and schedule content as needed. Taking care of this task from the get-go will be instrumental in helping you meet your e-commerce and… Read More
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Voice search optimization is no longer just the future of effective online marketing—it’s already at the forefront of every proven search engine optimization strategy. Great SEO demands fresh, unique, engaging, and well-written content that users can learn from and relate to. It needs to be easily accessible and digestible. Voice search optimization allows brands to accomplish all of their online marketing objectives by reaching out to a much wider target audience than they could have previously imagined.
Surprisingly, even… Read More
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Online reviews play a pivotal role in terms of helping customers decide whether or not they want to support your business. Whether you own a brick-and-mortar business, an e-commerce enterprise, or both, most customers will inevitable research your company online before placing an order or scheduling a consultation. It’s no longer enough to simply have excellent online marketing strategies that allow you to reach a widespread audience. Nowadays, you need to prove that you can deliver top-notch products and… Read More
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All social media platforms, including Facebook and Instagram, are a powerful tool for your online marketing campaigns, but there’s one in particular that really allows your brand to get up close and personal with your online followers. Listed as a news and magazine app on Google Play and in the Apple Store, Twitter is the quintessential online marketing platform. It allows you to take control of the level and types of interactions you want followers to have with your… Read More
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Every business in this day and age needs to have a strong online presence, exceptional online marketing prowess, and convenient customer service. Creating and maintaining an informative, up-to-date web site is a great place to start—but it’s not enough anymore. Twenty years ago, web sites were all the rage and businesses that didn’t have one were passé. While that’s still the case, the standards have changed quite a bit. Nowadays, having a mobile-friendly web site, as well as a… Read More
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Digital marketing moves so quickly, that it can sometimes be difficult for some businesses to update their online marketing strategies accordingly. Nowadays, the key is to make your business available across a wide variety of digital platforms rather than simply focusing on one medium. To facilitate strong business growth, customers need to be able to easily find your business regardless of the devices they’re using. Apple Maps is just one of many digital tools you can and should already… Read More
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Google My Business (GMB) is an excellent platform that can help you manage the e-commerce portion of your business, online marketing campaigns, customer outreach and interactions, and so much more. It relies on specific information about your business in order to ensure that its portrayal is completely accurate and up-to-date. Your Google listing should include your contact information, your location, a brief description of products and services, a link to your web site, a link to directions on Google… Read More
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Your business’s web site is an online representation of your brand. As such, it should reflect all of your brand values, products, and services in a clear and easy-to-understand manner without overwhelming potential customers with too much information all at once. This can lead to sensory overload, frustration, and lost conversions. Creating a user-friendly web site with universally responsive designs is the key to increasing your online staying power.
If you’re wondering why your web site isn’t living up… Read More
