How Dynamic Search Ads Can Improve Your Campaign Performance

Posted by on Jun 22, 2017 in Pay Per Click

dynamic search ad campaignsA lot of advertisers dread having to use dynamic search ads for a very good reason. If they’re used incorrectly or inefficiently, they can actually negatively impact your AdWords campaigns. But, once you become familiar with their nuances, you might be surprised at how much they can improve your AdWords campaign management techniques, your PPC, and the online visibility of your ads.

What Are Dynamic Search Ads?

Dynamic search ads—when used effectively—have the capability of making your target audiences aware … Read More

How to Use Enhanced Cost-Per-Click (ECPC) to Maximize Conversions

Posted by on Jun 20, 2017 in Pay Per Click

ecpc vs cpcEnhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual bidding with a smart bidding strategy, which raises your manual bids at times that could lead to a sale or a conversion on your web site, and lowers your bid when it may be less likely for you to succeed. The ECPC bid strategy can help you maximize clicks once you set up conversion tracking. Here is some more information … Read More

Top Local Businesses That Can Benefit from “Near Me” Searches

Posted by on Jun 15, 2017 in SEO

near me searchesIf you haven’t already figured out how “near me searches” can help improve your local Google rankings, then it’s time to do a little more research into what users are searching for in your vicinity. In 2017, it’s expected that the number of searches related to “businesses near me” will continue to increase exponentially. Over the years, Google has picked up on the fact that when most people conduct searches for certain businesses or services, they’re most likely looking for … Read More

How Online Reputation Management (ORM) Differs from SEO

Posted by on Jun 13, 2017 in SEO

online reputation management TorontoIt may seem like Online Reputation Marketing (ORM) and Search Engine Optimization (SEO) are the same thing, but they’re actually distinctive online marketing practices that happen to have a few similarities. If you want your online business or web site to succeed and discover what your niche markets are, it’s highly important to master the basic principles of both online marketing methods.

The Basic Principles of ORM vs. SEO

Digital marketing and advertising yourself online takes a great deal of … Read More

How Assisted Clicks Can Boost Your Campaign’s Conversion Rate

Posted by on Jun 8, 2017 in Pay Per Click

conversions Google AnalyticsOnline marketing involves a series of multifaceted features that perform direct and indirect tasks. Many of those tasks aren’t as obvious as others and this is certainly the case with how certain keywords can affect your conversion rates on AdWords. Your Google AdWords Analytics might tell you that certain keywords and phrases are underperforming compared to others and lowering your conversion rates. On the surface, these statistics might suggest that you should pause certain keywords and phrases indefinitely. But, this … Read More

Use Review Extensions to Improve Your Ads’ CTRs

Posted by on Jun 6, 2017 in Pay Per Click

AdWords CTRWe’ve discussed how various AdWords extensions such as location extensions, call extensions, and sitelinks can help you improve your online marketing strategies in the past. Now it’s time to talk about a different type of ad extension that harmonizes with all the others to give your online ads an extra edge, and improve your click-through rates, your web site traffic, and overall web site quality ratings. Review extensions can help you accomplish all of these things and so much more.… Read More

Hyperlocal Marketing: The Next Must-Have Strategy for Your Local Business

Posted by on Jun 1, 2017 in SEO

local to hyperlocalAs SEO trends continue to undergo organic changes, it’s absolutely imperative that local businesses keep up with the times and adjust their SEO strategies accordingly. A huge shift from local to hyperlocal search results has been in the works for the past few years now and any online marketer who fails to recognize the significance of this change is jeopardizing their clients’ search engine rankings, especially on Google.

Rise of Mobile Search

There’s no doubt that on-the-go mobile usage has … Read More

Impact of Voice Searches on Your Local Business Web Site

Posted by on May 25, 2017 in SEO

 voice searchConsidering the fast paced world we now live in along with the ever-changing nature of technology, the rise in popularity of voice searches was always imminent and it’s up to local businesses to do everything in their power to remain relevant. This means keeping up with modern technological advancements and finding intelligent and creative ways of integrating them into your business’ practices by always updating your SEO strategies. The first and most important step is to familiarize yourself with current … Read More

Content Marketing Tips for Content Distribution

Posted by on May 23, 2017 in Content Marketing

content distribution strategiesIf you’ve been working hard on your content marketing and promotion strategies, you’re likely expecting to see traffic and conversions gradually increase over time. But if you’re not seeing the results you were hoping for, it could be an issue with your content distribution strategy. Content distribution on social media, for example, is only one of the ways you can share your activities to encourage existing customers to take action, and invite new visitors to your web site. If your … Read More

How to Increase Conversion with Google AdWords Callout Extensions

Posted by on May 18, 2017 in Pay Per Click

google automated ad extensionsDynamic callout extensions, also known as structured snippet extensions, are an excellent way to enhance the appeal of your various AdWords ad campaigns and increase your click-through rates. Even though this new and improved version of call extensions aren’t clickable, they allow you to prominently showcase various services your business offers without taking up valuable space in your sitelink extensions that can be used for more important things. You can easily and succinctly advertise services like free shipping, current or … Read More