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5 Types of Interactive Content That Your Business Should Be Using Right Now

Posted by on Mar 24th, 2020

interactive content marketingRegardless of where you go in the digital world, interactive content is everywhere. Whether or not you realize it, as a consumer you’ve probably inadvertently engaged with a plethora of interactive content marketing in your lifetime, both in the real world and online. Interactive content has managed to infiltrate virtually every aspect of our lives in infinite ways. Yet, many consumers still don’t know it’s happening, what interactive content marketing is, or what it even means. Content and digital marketing Read More

The Relationship Between SEO and Website Design

Posted by on Mar 12th, 2020

SEO and Website Design Search Engine Optimization (SEO) and website design are like two sides of the same coin. Although online marketers and website developers have two distinctly different job requirements, they’re both ultimately working toward a common goal: increasing web traffic and ROI for their clients. The best way to accomplish this goal is to get both sides working together and on the same page, so to speak. Your SEO team will take care of the marketing and content production side of things… Read More

How Crawl Budget Impacts SEO and How You Can Optimize It for Your Website

Posted by on Mar 3rd, 2020

crawl budget impact on SEOUnfortunately, website optimization isn’t always an exact science. Sometimes, even the best SEO experts in the digital marketing industry might be confounded or totally stumped as to why a specific website is performing poorly or how to improve its performance. In most cases, however, all it really takes is a little fine-tuning and working toward boosting your website’s crawl budget. Small changes and applying all of the latest SEO strategies can have a big impact on improving your website’s visibility,… Read More

Making Good Impressions: Why You Need to Update Your Reputation Management Strategy in 2020

Posted by on Feb 20th, 2020

Have you ever heard the old adage, “You never get a second chance to make a good first impression”? Psychologists have, for the most part, concluded that first impressions are innate mental images or opinions that we form about others—whether they’re individuals, groups, or organizations—based largely on personal biases and perceptions. Like people, companies and the brands that represent them are complex entities that have many layers that can be peeled back to reveal different aspects of their core values… Read More

How to Create Google Actions from Web Content Using Schema Markup

Posted by on Feb 13th, 2020

Google is constantly upping its search game and one of the most recent additions to its search algorithm is an expansion of the evolving voice search market. As an increasing number of users are embracing the Google Assistant platform through the use of voice search, the search engine mogul has implemented a new update that allows publishers to get more bang for their buck through Google Actions. Google Actions allows online marketers and publishers endless opportunities to refocus and even… Read More

Simple Changes You Can Make to Improve Your Website’s Search Ranking

Posted by on Feb 6th, 2020

Online searchA lot of business owners and online marketers mistakenly believe that the key to maintaining and updating a successful website is to constantly make big sweeping changes all at once. The reality, however, is that the devil is often in the minor details of website building and maintenance. By making small changes and focusing on pages or concepts that are ranking well but not quite at the top of Search Engine Results Pages (SERPs) can help you vastly improve your… Read More

Outdated SEO Practices You Should Stop Doing in 2020

Posted by on Jan 30th, 2020

SEO TechniquesTechnology is constantly moving at the speed of light and, as a result, the SEO and online marketing landscapes are moving along at the same rate. Industry experts need to be able to keep up with these changes and the unique demands that come with them. As challenging as this task is, updating your knowledge of SEO, improving your digital marketing strategy, and staying on top of Google updates is vital for not only staying in the game, but getting… Read More

How to Maximize the Benefits of Google My Business for Your Online Marketing Strategy

Posted by on Jan 16th, 2020

Google My BusinessGoogle My Business (GMB) is a useful online tool that you can use to easily manage your online business listing. Initially released in June 2014, GMB has undergone a lot of updates since its inception—all of which happened with the intention of enhancing user experiences and giving businesses owners more space to promote their brands in creative ways. These days, it’s absolutely imperative for your online marketing strategy to aptly incorporate GMB so that search engines and prospective customers can… Read More

SEO Strategies for a Successful Website in 2020

Posted by on Jan 9th, 2020

SEO 2020Every year presents new and exciting opportunities for businesses of all sizes to make massive website improvements by ramping up their search engine optimization (SEO) strategies. Most businesses make the mistake of focusing solely or predominantly on keyword integration and ignore other core components of a successful SEO strategy. While relevant and competitive keyword usage is certainly imperative when it comes to creating a concrete online marketing schema, it’s no longer the most important component. In fact, using the right… Read More

The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search

Posted by on Dec 17th, 2019

Voice Search OptimizationSmartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when it’s so much easier to verbally communicate what they’re looking for? There’s no denying that voice search has gained a lot of traction in recent… Read More