Online marketing is a unique and highly specialized industry. With an extensive background in online marketing and keen understanding of SEO and SEM strategies and industry trends, Elena brings over 17 years of experience to Numero Uno Web Solutions. Elena’s role as Project Manager spans the entire client business relationship, from engagement, managing new and existing business relationships, and helping undertake business development strategies. She is the primary contact person between the clients, sales team, and technical staff (researchers, writers, graphics, web designers etc) and is responsible for organizing, maintaining, and ensuring content (articles, press releases, blogs, social media, etc) meets the client's high standards and is completed on time. A detail oriented person, Elena is also responsible for accounts payable and receivables and ensures Numero Uno Web Solutions continues to serve its customers at the highest level possible. ​

Google to Rollout Auto-Suggest Answers for Google My Business’s Q&A Section

Posted by on Jun 11th, 2019
numerouno
iStock.com/Chagin
iStock.com/Chagin
Google recently rolled out a new feature that’s already gaining a lot of brownie points with online users by enhancing their experiences and the performance and accuracy of Google My Business. While knowledge panels are very informative by listing the hours of operation, location, and contact information, sometimes users are looking for more in-depth answers. The solution to that was to provide a text box in which users could easily ask questions and patiently wait for a response from other users. Now, Google has taken that feature a step

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How to Claim Ownership of a Verified Google My Business Listing

Posted by on Jun 4th, 2019
numerouno
iStock.com/g-stockstudio
iStock.com/g-stockstudio
Creating and optimizing your Google My Business account is the most helpful way of building and improving a strong online presence for your company. Effective SEO strategies depend on having a comprehensive Google My Business listing that includes all of the pertinent information you want to deliver to your customers. Product listings, services, price range, location, hours of operation, and peak business hours are just some of the tidbits of information prospective customers want to see. Google My Business verification is important because it lets Google know that your

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How Service Area Businesses Can Improve Their SEO Rankings in Multiple Locations

Posted by on May 27th, 2019
numerouno
iStock.com/Bet_Noire
iStock.com/Bet_Noire
Customer acquisition, retention, and marketing are the three biggest challenges faced by local service area businesses. Identifying your target audience and implementing effective outreach methods are crucial to expanding your business and improving local SEO. To help you accomplish these goals, you need to invest time, money, and resources into a comprehensive SEO package that’ll maximize your online marketing strategies. Service area businesses in particular need to be active on social media, interact directly with customers online, and manage complete professional Google My Business listings. Certain factors influence

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5 Digital Marketing Tips for Canadian Small Businesses

Posted by on May 14th, 2019
numerouno
iStock.com/FlamingoImages
iStock.com/FlamingoImages
There are a lot of seemingly minute but complex moving parts involved in running a small business. One of the most important aspects of successfully introducing your Canadian small business to the world is having a strong digital marketing strategy in place. Unfortunately, many entrepreneurs don’t really know where to even begin and often lose sight of their objectives very easily. The important thing is to focus on gaining as much online exposure as possible. E-commerce might not be your forte, but as long as you continue to keep

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New Google My Business Features That Could Benefit Your Business

Posted by on May 7th, 2019
numerouno
iStock.com/nathaphat
iStock.com/nathaphat
It’s no secret that Google is constantly making changes to its many platforms in an attempt to implement vast improvements. As one of the search engine’s most recognizable and widely used online marketing platforms, Google My Business is no exception to this rule. In the past few months alone, Google has been busy rolling out new beta and release versions of certain features with the hopes of helping small businesses organically boost their online rankings. Some of these updates have been more confusing than helpful in the beginning, especially

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How Google My Business Boosts the Visibility of Your Business Offers

Posted by on Apr 25th, 2019
numerouno
iStock.com/LuminaStock
iStock.com/LuminaStock
As you already know, Google is constantly making big changes to its Google My Business platform to ensure that you have all of the tools you need to improve customer outreach and grow your brand. One of the latest updates is the addition of the business offers feature, which essentially allows you to post new offers to attract more customers through your GMB account. Keep reading to learn more about this awesome new feature and how it works! New Feature in Google Posts for Business Offers Before the Internet

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How Content Intelligence Can Improve Your Online Marketing Efforts

Posted by on Apr 16th, 2019
numerouno
iStock.com/anyaberkut
iStock.com/anyaberkut
In many ways, content intelligence is akin to performing extensive market research. It’s designed to take all of the guesswork and some of the potentially expensive trial and error out of identifying and catering to your target audience. Think of content intelligence as market research for the 21st century. Over twenty years ago, Bill Gates was one of the first innovative thinkers to acknowledge the potential and importance of content intelligence. But even he couldn’t have predicted just how critical content intelligence would be to successful online marketing. So,

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PPC Strategies Small Businesses Should Follow in 2019

Posted by on Apr 11th, 2019
numerouno
iStock.com/Artur
iStock.com/Artur
While generating organic traffic is important for any web site, the right PPC strategies can put your online marketing campaign over the top. One of the main reasons that PPC (pay-per-click) advertising is so attractive to marketers is because it puts them in control of their advertisements and effectively helps increase their overall ad revenue. You have the ability to choose who you want to target, how you want to do so, as well as the level of target audience outreach you want to implement based on your budget.

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Google’s Changes for Service Area Businesses: How It Could Affect Your Local Listing

Posted by on Apr 2nd, 2019
numerouno
iStock.com/gustavofrazao
iStock.com/gustavofrazao
In November 2018, Google began rolling out a new Google My Business update that essentially eliminated the need for service area businesses to include their addresses in their Google local listings. Service area businesses are enterprises that deliver goods and services directly to their clients. These include plumbers, restaurants, cable and Internet providers, repairmen, painters, and other industry professionals. So what does this change mean for your Google business listing? Keep reading to find out. Service Area Businesses Don’t Need to List Their Addresses One of the biggest changes

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Why Small Businesses Need a Proper Web Site: How Strong Web Site Design Improves SEO and ROI

Posted by on Mar 21st, 2019
numerouno
iStock.com/scyther5
   
iStock.com/scyther5
As a small business owner, it’s absolutely crucial that you have an optimized web site. Web site design is a major part of online brand building—there’s no getting around it. Prospective customers these days use company web sites to gather information about your brand, browse product listings, search for prices, find out what types of services you offer, and so much more. Without easy access to this information, most customers are likely to turn to your competition. Simply put, this doesn’t bode well for your business. Having

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