Online marketing is a unique and highly specialized industry. With an extensive background in online marketing and keen understanding of SEO and SEM strategies and industry trends, Elena brings over 17 years of experience to Numero Uno Web Solutions. Elena’s role as Project Manager spans the entire client business relationship, from engagement, managing new and existing business relationships, and helping undertake business development strategies. She is the primary contact person between the clients, sales team, and technical staff (researchers, writers, graphics, web designers etc) and is responsible for organizing, maintaining, and ensuring content (articles, press releases, blogs, social media, etc) meets the client's high standards and is completed on time. A detail oriented person, Elena is also responsible for accounts payable and receivables and ensures Numero Uno Web Solutions continues to serve its customers at the highest level possible. ​

What to Do if Google My Business Doesn’t Understand Your Business

Posted by on Aug 13th, 2019
numerouno
iStock.com/BartekSzewczyk
iStock.com/BartekSzewczyk
Google My Business (GMB) is an excellent platform that can help you manage the e-commerce portion of your business, online marketing campaigns, customer outreach and interactions, and so much more. It relies on specific information about your business in order to ensure that its portrayal is completely accurate and up-to-date. Your Google listing should include your contact information, your location, a brief description of products and services, a link to your web site, a link to directions on Google Maps, your hours of operation, and your peak business hours.

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8 Reasons Why Your Web Site Is Underperforming and How You Can Fix It

Posted by on Aug 1st, 2019
numerouno
iStock.com/juststock
iStock.com/juststock
Your business’s web site is an online representation of your brand. As such, it should reflect all of your brand values, products, and services in a clear and easy-to-understand manner without overwhelming potential customers with too much information all at once. This can lead to sensory overload, frustration, and lost conversions. Creating a user-friendly web site with universally responsive designs is the key to increasing your online staying power. If you’re wondering why your web site isn’t living up to its full potential, here are eight reasons why it

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SERP Features: 6 SEO Trends Your Small Business Should Know in 2019

Posted by on Jul 23rd, 2019
numerouno
iStock.com/patpitchaya
iStock.com/patpitchaya
As a digital marketer, you should already know that Google is constantly changing and updating its search algorithms to make search results more easily accessible and useful to online users. Search results should offer specific, yet nuanced information that directly correlates with each specific search query. Google implements a variety of different methods and Search Engine Results Page (SERP) features to ensure that users find value-added information that directly relates to their search queries in record time. The most relevant search results typically appear on or at the very

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SEO or No SEO: Why Digital Marketing Matters and How It Can Boost Your Online Business

Posted by on Jul 16th, 2019
numerouno
iStock.com/jittawit.21
iStock.com/jittawit.21
Search engine optimization (SEO) is the cornerstone of gaining and maintaining quantifiable online success for businesses of all sizes. Think about it: in order for people to purchase your products and services, you need to give your brand that extra flare that makes it more noticeable than your competitors. That’s why all businesses that operate online should consistently update their digital marketing practices. How can you do that? While not all small- to medium-sized businesses have the budget to spend on SEO services, it doesn’t mean you should give

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Why Building a New Web Site for Your Business Is a Great Idea

Posted by on Jul 4th, 2019
numerouno
iStock.com/ronstik
iStock.com/ronstik
On any given day, it’s estimated that Google receives and processes approximately 63,000 searches per second. This translates to roughly 5.6 billion searches per day globally. If these statistics don’t convince you of the undeniable benefits of building a new web site and cultivating a strong online presence for your business, then you need to rethink your entire online marketing and e-commerce strategy. The fact of the matter is that Google—and consumers—favour web sites that are up to date, contain relevant information, and are content driven. Simply having a

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Everything You Need to Know about Google Guarantee and Local Services Ads

Posted by on Jun 18th, 2019
numerouno
iStock.com/AndreyPopov
iStock.com/AndreyPopov
Sometimes, searching for a quality and renowned service-based business on Google can be challenging, frustrating, and overwhelming. There are just too many businesses that offer the same or similar services to choose from. That’s why it can be hard to decipher which ones offer the best services for your needs. If you’ve ever searched for specific services online and notice a little green checkmark next to a local listing, that’s called the Google Guarantee. It’s basically a stamp of approval that Google delegates to service-based businesses, letting customers know

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Google to Rollout Auto-Suggest Answers for Google My Business’s Q&A Section

Posted by on Jun 11th, 2019
numerouno
iStock.com/Chagin
iStock.com/Chagin
Google recently rolled out a new feature that’s already gaining a lot of brownie points with online users by enhancing their experiences and the performance and accuracy of Google My Business. While knowledge panels are very informative by listing the hours of operation, location, and contact information, sometimes users are looking for more in-depth answers. The solution to that was to provide a text box in which users could easily ask questions and patiently wait for a response from other users. Now, Google has taken that feature a step

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How to Claim Ownership of a Verified Google My Business Listing

Posted by on Jun 4th, 2019
numerouno
iStock.com/g-stockstudio
iStock.com/g-stockstudio
Creating and optimizing your Google My Business account is the most helpful way of building and improving a strong online presence for your company. Effective SEO strategies depend on having a comprehensive Google My Business listing that includes all of the pertinent information you want to deliver to your customers. Product listings, services, price range, location, hours of operation, and peak business hours are just some of the tidbits of information prospective customers want to see. Google My Business verification is important because it lets Google know that your

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How Service Area Businesses Can Improve Their SEO Rankings in Multiple Locations

Posted by on May 27th, 2019
numerouno
iStock.com/Bet_Noire
iStock.com/Bet_Noire
Customer acquisition, retention, and marketing are the three biggest challenges faced by local service area businesses. Identifying your target audience and implementing effective outreach methods are crucial to expanding your business and improving local SEO. To help you accomplish these goals, you need to invest time, money, and resources into a comprehensive SEO package that’ll maximize your online marketing strategies. Service area businesses in particular need to be active on social media, interact directly with customers online, and manage complete professional Google My Business listings. Certain factors influence

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5 Digital Marketing Tips for Canadian Small Businesses

Posted by on May 14th, 2019
numerouno
iStock.com/FlamingoImages
iStock.com/FlamingoImages
There are a lot of seemingly minute but complex moving parts involved in running a small business. One of the most important aspects of successfully introducing your Canadian small business to the world is having a strong digital marketing strategy in place. Unfortunately, many entrepreneurs don’t really know where to even begin and often lose sight of their objectives very easily. The important thing is to focus on gaining as much online exposure as possible. E-commerce might not be your forte, but as long as you continue to keep

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