Google’s Display Network (GDN) reaches 90% of Internet users and includes over two million publisher web sites, making it a great tool to raise awareness for your brand and improve your conversion rate. Here is a list of several tips to implement to get the most out of your display campaigns. Tips to Get the … How to Boost Your Display Campaign’s Performance
“Paid traffic” refers to any web site traffic that is attracted through non-organic means. It could be traffic from an AdWords buy, a pop-up ad, a flashy banner, a sponsored link, or any other means of directing clicks. The purpose of these efforts is to drive more visitors to your web site, but this is … How to Improve Conversions through the Quality of Paid Traffic
Google Will Display Network Ads without Targeting Options – What This Means and How to Adjust Accordingly
Even though 2017 has just started, Google is already serving up a change that has the potential to surprise and throw off an unaware business’s display campaign. The change has to do with the way Google AdWords Display will deliver ads to audiences. Basically, any ad groups in a Display campaign will begin serving ads … Google Will Display Network Ads without Targeting Options – What This Means and How to Adjust Accordingly
Most online advertisers tend to use Google AdWords for all of their search engine optimization (SEO) needs, which means they are often missing out on the manifold benefits of also employing Bing ads to their advantage. Optimizing Bing search ads in conjunction with your existing Google AdWords campaigns can help to improve your return on … How to Maximize Your ROI with Bing Ads
One of the issues that have been growing amidst the modern era is that the customer journey is not as linear as it once was. Technology has greatly increased the ways people receive and act on information to such a degree that it is not feasible to try and cover every possible avenue. Instead, new … SEO Strategies for 2017: Micro-Moments
Most businesses with an online presence engage in some form of social media marketing. For small businesses looking to stake out their share of consumers, this means that social media needs to be a part of their approach in order to remain competitive. There are many different ways to shape a social media content strategy, … Social Media Optimization Techniques for Small Businesses
Google has begun rolling out its mobile-first indexing system, whereby its algorithms will start to prioritize a web site’s mobile pages when determining ranking. For local businesses and their SEO, this means that the mobile version will start to edge out the desktop version when it comes to sending out search signals and governing both … The Importance of Desktop Versions in the Era of Mobile-First Indexing
Social media marketing is no longer a niche or novel idea. Building up a company’s profile page, linking with customers, and sharing content are all accepted as necessary in order to better establish a brand identity and reach out to old and new audiences alike. Social media for small business is especially important since these … Outsourcing Social Media Marketing for Your Local Business
When it comes to local SEO, “near me” searches are becoming more important. When people search for local keywords, Google only returns three results in the local map pack. Sometimes, these top three results will be the most relevant results for the city itself, not necessarily for the person performing the search. For instance, if … How to Make Your Business Appear in “Near Me” Searches
In the world of online marketing and SEO, the big new trend in 2016 is voice search. In fact, voice search is already here. Several recent surveys have found that over half of teenage Internet users use voice search at least once a day. As well, over 40 percent of adults use voice search each … Is Your Web Site Voice Search Ready?
When people do a local search for businesses, they often never look past the initial listings. If your business does not come up as one of the top results for a local search, then it may as well not be seen at all. Google has recently made changes that make it more difficult for businesses … Does Your Local Business Web Site Rank in Google Local 3 Pack?
When businesses consider page speed optimization, they often forget to consider mobile devices. Some web sites can load very quickly on desktops and computers, but if they are not optimized for mobile devices, they can quickly lose out on reaching many consumers. In fact, more than half of Internet usage occurs on mobile devices. Local … Page Speed—Make Your Business Web Site Load Faster in Local Mobile Search