President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
An unconfirmed Google Update, dubbed “Fred” has been causing hysteria within the SEO community since early March. The update has been reported to cause ranking fluctuations and loss of site traffic by 50% to 90%. The title “Google Fred Update” came from a tongue-in-cheek response from Google’s Garry Illyes, which he tweeted to Barry Schwartz. … Google Fred Update: Impact and Recovery
For inexperienced online advertisers, the Google AdWords Opportunities tab may seem like an excellent blessing in disguise. As with all AdWords tools, the Opportunities tab is specifically designed to analyze and interpret your advertising data and help you improve your PPC practices in order to better optimize your ads. Google provides you with recommendations on … How the Opportunity Tab Enhances Your Campaign Performance
Securing the connection between a server and an online user is more important now than it has ever been. More people are becoming tech savvy, which means they are aware of sites that appear fraudulent or unsafe. Secure Sockets Layer also known as SSL Certificates, or Transport Layer Security (TLS) can boost a web site’s … Types of SSL Certificates: Have You Secured Your Web Site with HTTPS?
Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized B2B and B2C companies, is pleased to announce that it has strengthened its editorial team with the addition of Tina Baoukian, who has been hired as a content writer. “I am excited to announce the addition of Tina Baoukian … Numero Uno Web Solutions Hires Tina Baoukian as Content Writer
Invalid clicks, whether they’re accidental or intentionally implemented by your competitors, are a big problem in the online paid advertising industry. You have to be vigilant in tracking your PPC campaigns otherwise the costs of invalid clicks can swiftly add up and consume your entire online advertising campaign budget, resulting in expensive click fraud. There … How to Save Your Ad Campaign Budget from the Threat of Invalid Clicks
Beta tests of Google AdWords price extensions in 2017 have shown a significant improvement in mobile and tablet click-through rates. Google rolled out this extension last year and businesses have already seen growth thanks to the feature. But what are AdWords price extensions? How are they increasing the rate of sales for brands? The new … AdWords Price Extension: Improve the Performance of Your Product-Based Ads
AdWords Enhanced Campaigns has accomplished exactly what the name suggests. It provides advertisers with a greater scope of information about how their ads are performing on a grand scale while also giving them more control over how each campaign is run. The Keyword Planner is one of the most useful tools in the whole program … How to Use the Keyword Planner to Enhance Your Campaign’s Performance
There are many security and SEO advantages of HTTPS over HTTP, but what are these protocols all about? HTTPS is a combination of Hypertext Transfer Protocol (HTTP) and Secure Sockets Layer (SSL). It encrypts information sent online and is used to enhance security for online banking, e-commerce, or whenever sensitive data is being exchanged over … Advantages of Moving Your Business Web Site from HTTP to HTTPS
The best time to benefit from search engine optimization (SEO) is when you are launching a brand new web site. Thinking ahead about keyword strategies before creating a site can increase your chances of achieving terrific organic search results. Here is how to set up SEO strategies for your web site and how to optimize … SEO Strategies for Your Newly Launched Web Site
If you’re a technologically savvy online advertiser or marketing expert, then you should already be using the Dimensions tab in Google AdWords. The Dimensions tab is a little-known useful tool that allows you to thoroughly track your PPC reports. It allows you to delve into the minutest and most significant details of your online marketing … How to Use the Dimensions Tab in Google AdWords
If you want a return on investment (ROI) that is as high as possible, optimizing your AdWords campaign is key. One of the most effective ways to see your campaign’s strengths and weaknesses is by using Google AdWords Segments. It operates by splitting your data into more detailed options such as conversion type, time period, … How to Use Google AdWords Segments to Increase PPC ROI
If you’re looking for WordPress SEO tips for beginners, you’ve come to the right place. Mobile SEO best practices include making sure users are able to navigate between your desktop web site pages and your mobile pages. To achieve this goal, you will need to implement the following mobile SEO tips, which include doing a … Mobile SEO Tips for WordPress Web Sites