Google has begun rolling out its mobile-first indexing system, whereby its algorithms will start to prioritize a web site’s mobile pages when determining ranking. For local businesses and their SEO, this means that the mobile version will start to edge out the desktop version when it comes to sending out search signals and governing both … The Importance of Desktop Versions in the Era of Mobile-First Indexing
Social media marketing is no longer a niche or novel idea. Building up a company’s profile page, linking with customers, and sharing content are all accepted as necessary in order to better establish a brand identity and reach out to old and new audiences alike. Social media for small business is especially important since these … Outsourcing Social Media Marketing for Your Local Business
When it comes to local SEO, “near me” searches are becoming more important. When people search for local keywords, Google only returns three results in the local map pack. Sometimes, these top three results will be the most relevant results for the city itself, not necessarily for the person performing the search. For instance, if … How to Make Your Business Appear in “Near Me” Searches
In the world of online marketing and SEO, the big new trend in 2016 is voice search. In fact, voice search is already here. Several recent surveys have found that over half of teenage Internet users use voice search at least once a day. As well, over 40 percent of adults use voice search each … Is Your Web Site Voice Search Ready?
When people do a local search for businesses, they often never look past the initial listings. If your business does not come up as one of the top results for a local search, then it may as well not be seen at all. Google has recently made changes that make it more difficult for businesses … Does Your Local Business Web Site Rank in Google Local 3 Pack?
When businesses consider page speed optimization, they often forget to consider mobile devices. Some web sites can load very quickly on desktops and computers, but if they are not optimized for mobile devices, they can quickly lose out on reaching many consumers. In fact, more than half of Internet usage occurs on mobile devices. Local … Page Speed—Make Your Business Web Site Load Faster in Local Mobile Search
As sophisticated as search engine algorithms can be these days, they sometimes need a helping hand in the form of schema markups. What Is Schema Markup? A schema is a form of structured data and are highly useful parts of local SEO practices since they allow you to more precisely define how search engines should … The Important Schema Markup Types for Local Business Web Sites
With mobile search becoming one of the primary ways that Internet users find new businesses, it’s very important for companies to focus on how they can drive more calls from mobile. With any business, the end goal is to convert the people viewing your page or searching for your industry into paying customers. Surveys and … How to Drive More Conversion from Mobile Searches
For many web development companies in Toronto and throughout the world, search engine optimization (SEO) is often viewed as something separate from user experience (UX). In fact, many developers view SEO and UX as rivalling one another. Often, UX is considered crucial to a site’s success, while SEO may be tacked on as an afterthought. … How SEO and UX Can Work Together to Improve Web Development
Mobile devices, like smartphones or tablets, are used to perform the majority of web searches. They are used to look up quick facts, find restaurants or hotels nearby, decide which movie to watch, check Facebook or Twitter, and any number of extra activities the 80% of mobile-owning internet users engage in. There is even a … Why Your Business Needs a Mobile-Friendly Web Site
Content Marketing Defined Having well written, engaging content is one of the most effective assets that a business, regardless of size, has at its disposal. The success of your content depends on a number of factors. Content marketing is exactly what it sounds like; marketing your content to your customers to create new business for … 6 Secrets to Content Marketing Success for B2B Small Businesses