President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
If you are small- to medium-sized business seeking to improve your paid campaigns, consider setting up a portfolio bid strategy. Google AdWords provides this service, and it can help you achieve many specific business goals that improve your online presence and increase conversion. If you want to know what portfolio bid strategies are, and how … Portfolio Bid Strategy: Benefits for Your Paid Campaigns
A lot of advertisers dread having to use dynamic search ads for a very good reason. If they’re used incorrectly or inefficiently, they can actually negatively impact your AdWords campaigns. But, once you become familiar with their nuances, you might be surprised at how much they can improve your AdWords campaign management techniques, your PPC, … How Dynamic Search Ads Can Improve Your Campaign Performance
Enhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual bidding with a smart bidding strategy, which raises your manual bids at times that could lead to a sale or a conversion on your web site, and lowers your bid when it may be less … How to Use Enhanced Cost-Per-Click (ECPC) to Maximize Conversions
If you haven’t already figured out how “near me searches” can help improve your local Google rankings, then it’s time to do a little more research into what users are searching for in your vicinity. In 2017, it’s expected that the number of searches related to “businesses near me” will continue to increase exponentially. Over … Top Local Businesses That Can Benefit from “Near Me” Searches
It may seem like Online Reputation Marketing (ORM) and Search Engine Optimization (SEO) are the same thing, but they’re actually distinctive online marketing practices that happen to have a few similarities. If you want your online business or web site to succeed and discover what your niche markets are, it’s highly important to master the … How Online Reputation Management (ORM) Differs from SEO
Online marketing involves a series of multifaceted features that perform direct and indirect tasks. Many of those tasks aren’t as obvious as others and this is certainly the case with how certain keywords can affect your conversion rates on AdWords. Your Google AdWords Analytics might tell you that certain keywords and phrases are underperforming compared … How Assisted Clicks Can Boost Your Campaign’s Conversion Rate
We’ve discussed how various AdWords extensions such as location extensions, call extensions, and sitelinks can help you improve your online marketing strategies in the past. Now it’s time to talk about a different type of ad extension that harmonizes with all the others to give your online ads an extra edge, and improve your click-through … Use Review Extensions to Improve Your Ads’ CTRs
Considering the fast paced world we now live in along with the ever-changing nature of technology, the rise in popularity of voice searches was always imminent and it’s up to local businesses to do everything in their power to remain relevant. This means keeping up with modern technological advancements and finding intelligent and creative ways … Impact of Voice Searches on Your Local Business Web Site
If you’ve been working hard on your content marketing and promotion strategies, you’re likely expecting to see traffic and conversions gradually increase over time. But if you’re not seeing the results you were hoping for, it could be an issue with your content distribution strategy. Content distribution on social media, for example, is only one … Content Marketing Tips for Content Distribution
Dynamic callout extensions, also known as structured snippet extensions, are an excellent way to enhance the appeal of your various AdWords ad campaigns and increase your click-through rates. Even though this new and improved version of call extensions aren’t clickable, they allow you to prominently showcase various services your business offers without taking up valuable … How to Increase Conversion with Google AdWords Callout Extensions
Google is making it easier for businesses to reach their market customers, and through the PPC campaign feature of AdWords, you can be one of the many companies that are efficiently managing their marketing strategy. Here is what you need to know about the PPC account structure and how it works. What Is a PPC … How to Structure Your Paid Search Accounts Efficiently
For novice business owners and those who are SEO-illiterate, it can be challenging to navigate WordPress and figure out the best SEO practices that’ll help optimize your online content. It’s hard enough dealing with all of the nuances of starting a new business let alone teaching yourself how to effectively market yourself online. Once you … 3 WordPress SEO Practices to Follow for a New Local Business Web Site