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Author: Adrian Newman

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.

How Professional Content Audits Can Lead to Successful Content Marketing Campaigns

One of the most efficient ways to generate leads is by using a content marketing campaign. Improving the content on your web site will increase the chances of people buying your products and services. This is because with good content, you become the source of expertise and trustworthiness for prospects, which gives prospects a great … How Professional Content Audits Can Lead to Successful Content Marketing Campaigns

web site content audit for local business

Audit Your Business Web Site Content to Ensure it Shows Up in Google Searches

Conducting a web site content audit for your company web site is an excellent way to keep tabs on the content that appears on your site as well as how effectively that content is attracting online traffic converting clicks. It’s not enough to merely get people onto your web site; your web site has to … Audit Your Business Web Site Content to Ensure it Shows Up in Google Searches

How to Conduct a Professional Web Site Content Audit – Checklist to Follow

Whether you’re building a web site for your brand new company or working on a pre-existing site, getting a professional content audit done will save you a lot of trouble in the future. A web site content audit can show you what content is the most successful and what content that isn’t, help you find … How to Conduct a Professional Web Site Content Audit – Checklist to Follow

Web Site Content Audit – Best Practices for Your Business Web Site

Regularly performing a content audit for your social or business web site is an excellent way for you to keep a detailed inventory of everything that appears on your site. You can also review all of your content and make changes and improvements to optimize your web site on search engine results pages. What Is … Web Site Content Audit – Best Practices for Your Business Web Site

SEO Benefits of Using WordPress for Local Business Web Sites

One of the most popular, robust, and flexible content management systems (CMS) available to businesses and users right now is WordPress for web sites. The web site-building platform allows users to design a blogging site or support system to drive e-commerce businesses. WordPress’s CMS features also include customization users can effortlessly design any type of … SEO Benefits of Using WordPress for Local Business Web Sites

How to Benefit from Google’s Display Planner Tool

Google’s Display Planner is an innovative and useful tool that helps you better manage your online advertisements in the Display Network. With this tool you can track all of your ad placements because it provides detailed updates and reports on how each ad is faring in its designated web site placement. Based on these observations, … How to Benefit from Google’s Display Planner Tool

Google Fred Update: Impact and Recovery

An unconfirmed Google Update, dubbed “Fred” has been causing hysteria within the SEO community since early March. The update has been reported to cause ranking fluctuations and loss of site traffic by 50% to 90%. The title “Google Fred Update” came from a tongue-in-cheek response from Google’s Garry Illyes, which he tweeted to Barry Schwartz. … Google Fred Update: Impact and Recovery

How the Opportunity Tab Enhances Your Campaign Performance

For inexperienced online advertisers, the Google AdWords Opportunities tab may seem like an excellent blessing in disguise. As with all AdWords tools, the Opportunities tab is specifically designed to analyze and interpret your advertising data and help you improve your PPC practices in order to better optimize your ads. Google provides you with recommendations on … How the Opportunity Tab Enhances Your Campaign Performance

Types of SSL Certificates: Have You Secured Your Web Site with HTTPS?

Securing the connection between a server and an online user is more important now than it has ever been. More people are becoming tech savvy, which means they are aware of sites that appear fraudulent or unsafe. Secure Sockets Layer also known as SSL Certificates, or Transport Layer Security (TLS) can boost a web site’s … Types of SSL Certificates: Have You Secured Your Web Site with HTTPS?

Numero Uno Web Solutions Hires Tina Baoukian as Content Writer

Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized B2B and B2C companies, is pleased to announce that it has strengthened its editorial team with the addition of Tina Baoukian, who has been hired as a content writer. “I am excited to announce the addition of Tina Baoukian … Numero Uno Web Solutions Hires Tina Baoukian as Content Writer

How to Save Your Ad Campaign Budget from the Threat of Invalid Clicks

Invalid clicks, whether they’re accidental or intentionally implemented by your competitors, are a big problem in the online paid advertising industry. You have to be vigilant in tracking your PPC campaigns otherwise the costs of invalid clicks can swiftly add up and consume your entire online advertising campaign budget, resulting in expensive click fraud. There … How to Save Your Ad Campaign Budget from the Threat of Invalid Clicks

AdWords Price Extension: Improve the Performance of Your Product-Based Ads

Beta tests of Google AdWords price extensions in 2017 have shown a significant improvement in mobile and tablet click-through rates. Google rolled out this extension last year and businesses have already seen growth thanks to the feature. But what are AdWords price extensions? How are they increasing the rate of sales for brands? The new … AdWords Price Extension: Improve the Performance of Your Product-Based Ads