President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
A successful content strategy requires a lot of forethought and planning. You need to consider who your target audience is, what type of content you want to produce, how you will distribute it, and how you will measure its success. Without a solid plan in place, your content marketing efforts are likely to fall flat. … 9 Essential Elements of a Successful Content Strategy
If you’re like most people, you probably think of Google as the world’s largest search engine. And while that’s certainly true, there’s a lot more to Google than meets the eye. In addition to being a search engine, Google is also a powerful tool for local businesses. One of the most important features of Google … What Are Google Local Justifications and Why Do They Matter for Your Website and GBP?
It is no secret that SEO is vital for any business that wants to be successful online. After all, Search Engine Optimization is what helps you rank higher in search engine results pages (SERPs), which in turn drives more traffic to your website. But what is the best way to go about improving your website’s … Creating New Content vs. Optimizing the Existing Pages: What Is Better for SEO?
The term “glocal” is a combination of the words “global” and “local”. Glocal SEO is the process of optimizing your website for both global and local search engine rankings. Glocal SEO is a straightforward concept with a complex execution. Unlike traditional SEO, which focuses on ranking in a single location, glocal SEO considers the unique … Everything You Need to Know About Glocal SEO
As a small business owner, you know that SEO is important to your success. But did you know that optimizing your knowledge panel can help improve your rankings as well? In this blog post, we’ll take a look at why knowledge panel optimization should be included in your SEO strategy and how you can go … Why Knowledge Panel Optimization Should Be Included in Your SEO Strategy
We all know that “quality content” is important for SEO. But what exactly is quality content? Well, there’s no definitive answer, but Google’s general guidelines on quality content are a good place to start. According to Google, quality content is “content that provides valuable information, is engaging and well-written.” In other words, your content should … How Does Google Define “Quality Content”?
If you want to optimize your website for search engines, it’s important to understand the difference between search queries and keywords. Search queries are the words and phrases people type into search engines, while keywords are the terms you use to describe your content or your website exactly. While both search queries and keywords are … Understanding the Difference Between Search Queries and Keywords
If you’re a small business owner who is trying to figure out how to better optimize your website for local SEO, you may be wondering what types of content you should create. In this blog post, we’ll give you some ideas of the types of content that can help improve your local search ranking. Keep … What Are Some Examples of Content Needed for Local SEO?
Your website is one of your best marketing tools. It’s a place where you can showcase your products or services, tell your brand story, and build relationships with your customers. If you’re a small business owner, then you know that having a website is essential in order to reach new customers and grow your business. … The Importance of an FAQ Page: Why Your Website Should Have One
Voice search is a way of searching the internet using your voice instead of typing out queries. It’s similar to how you would ask a question to Siri or Google Assistant. With the introduction of innovative voice search technology, performing online searches has become easier and more convenient for users. As a result, businesses should … How to Make Your Business Stand Out on Voice Search
Schema markup is one of the most important tools that you can use to improve your website’s SEO. It is a type of code that is used to provide additional information about your website content to search engines. Schema tells search engines what your content means and how it should be displayed in search results. … How Can Schema Markup Contribute to Your SEO Rankings?
Are you looking for ways to get more mileage out of your content? Repurposing your content is a great strategy that can help you achieve your marketing and business goals. In this guide, we will explore the different ways that you can repurpose your content, as well as some tips for getting started. Whether you … Why Is Repurposing Your Content a Great Strategy?