President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
Digital marketing offers small businesses endless opportunities to grow, but figuring out the right amount to spend on ads can feel like solving a puzzle. Too little? You’re leaving money on the table. Too much? You’re stretching your budget without seeing returns. That’s where the Marketing Efficiency Ratio (MER) comes in—a powerful tool that can … You Could Be Wasting Your Money on Marketing if You Don’t Do This!
Artificial intelligence (AI) has revolutionized many aspects of business, including content creation. In the age of digital marketing, AI-generated content is becoming increasingly popular. AI writing tools like ChatGPT, Jasper, and Claude can churn out blog posts, articles, and other types of content quickly and efficiently. However, while AI-generated content can offer numerous benefits, like … The 5 Negatives of Using AI-Generated Content on Your Website’s Blog
Content marketing is no longer what it used to be. What once worked to engage users, drive traffic, and boost search engine optimization (SEO) rankings is rapidly losing its edge in the evolving landscape of 2025. Entrepreneurs, small business owners, marketers, and content creators alike are facing a pressing challenge: How can you create content … The Content Shift: How to Use it to Future-Proof Your SEO
In the rapidly expanding digital landscape, establishing a strong online presence is no longer just a smart business move—it’s a survival strategy. Today, digital marketers have to be on top of ever-evolving Google algorithms, the growing popularity of artificial intelligence (AI), the power of user-generated content and the increasing effectiveness of organic social media in … The SMB Digital Marketing Dilemma: In-House or Outsourced?
Years ago, climbing to the top of Google was about filling your site with keywords and chasing backlinks. But as digital landscapes change, optimizing for search engines isn’t enough. There’s a new priority for getting noticed online. Today, I’m going to reveal the newest 3-letter acronym that is the key to getting more engagement and … SEO Is Evolving into AEO: What You Need to Know
Local SEO is no longer optional—it’s a necessity for businesses that want to stay relevant and attract customers in their area. With 46% of Google searches having local intent, the competition for visibility has never been fiercer. The good news? By applying the right strategies, your business can grab the spotlight, generate more foot traffic, … The Simple SEO Blueprint to Outrank Local Competitors
Imagine investing hours into researching keywords, crafting content, and optimizing your website, only for potential customers to never click through to your site. While this scenario may sound daunting, it’s the reality for many marketers, thanks to a phenomenon known as zero click searches. But what exactly are zero click searches, and how can you … Zero Click Searches and How They Impact Your SEO Strategy
In today’s digital age, regular blogging has emerged as a potent tool for small businesses and entrepreneurs. Not only does it offer a platform to share your brand’s story, but it also plays a crucial role in driving business growth and establishing authority in your field. If you’re looking to increase website traffic, improve customer … Unleashing the Power of Regular Blogging for Small Business Success
When it comes to landing pages, every aspect is important. You need an engaging headline, enticing copy, a fantastic user experience and, of course, a clear and dare I say “irresistible” call to action (CTA). That’s where the CTA button comes in. As I’ve said before, the CTA could be anything from a download, to … 4 Most Important Factors of a CTA Button & How to Optimize Them
Using content marketing to help market your website is not only highly recommended, but also absolutely essential. Content is king…and now it’s kinglier than ever. If your website isn’t full of quality content that resonates with your potential customers, you’re going to fall off the map when it comes to online customer acquisition. But the … The #1 Content Marketing Tip That No Business Should Ignore
Social media is an essential tool for small businesses aiming to grow their audience and increase revenue. However, with so many platforms available, choosing the right one isn’t always straightforward. LinkedIn, Facebook, and Instagram each offer distinct advantages and cater to different business goals. By understanding the benefits of each—alongside actionable tips—you can build the … LinkedIn vs. Facebook vs. Instagram: How to Choose the Best Platform for Your Small Business
Artificial intelligence (AI) is reshaping the world of content creation, offering tools capable of drafting everything from blog articles to social media posts—sometimes in mere seconds. But as with any ground-breaking technology, the hype surrounding AI has resulted in plenty of misconceptions. If you’re a content creator, marketer, business owner, or entrepreneur, you’re likely wondering … 5 AI Content Generation Myths Debunked