President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
The Maccabees update is just one part of a long tradition of algorithm “improvements” Google has been implementing. The update rolled out in December of 2017, and many businesses are still trying to manage the aftermath of this new algorithm change. Many web sites were hit by the update because their content did not meet … Google Maccabees Update: Impact and Recovery
Whether you’re aware of it or not, at some point throughout your countless sessions of scrolling through your Facebook newsfeed, you’ve most likely encountered or been exposed to what most social media marketing experts refer to as engagement bait. These are posts that are created with the explicit intent of propelling social media optimization and … Why Is Facebook Downgrading Engagement Bait Posts?
Content optimization and marketing involves so much more than simply producing large quantities of web site content and posting it all in a timely manner. You need to constantly improve and update your content marketing strategy by employing a variety of effective and rational practices that pertain to your current business model and goals. This … 7 Effective Content Marketing Strategies to Use in 2018
Many businesses think that they can find customers anywhere, so the need for SEO (search engine optimization) seems absent. Unfortunately, as omnichannel marketing becomes more popular and relevant, you could be missing out on revenue-producing traffic that comes from SEO marketing. By targeting the right keywords, you bring more prospects and interested visitors to your … Why Your Business Needs SEO in 2018
Every modern business, especially those that offer extensive logistics services to other companies or individual customers, can infinitely benefit from applying top notch search engine optimization (SEO) practices to their online marketing strategy. Not only is this a very common and essential business savvy practice in today’s extremely competitive market, but if it’s executed properly, … Why Logistics Companies Should Opt for SEO Services
It’s a tedious process to build a good reputation for your business online. If you are a small- to medium-sized business just starting out, it can be challenging to prove to prospects that your business is worthwhile. One of the ways that consumers gauge the quality of a business is by reading online reviews. These … How Fake Google Reviews Can Affect Your Business
Both search engine optimization (SEO) and social media optimization (SMO) are strategies implemented into a company’s marketing campaign to grow their customer base and raise awareness about their brand, products, and services. Advertising agencies in Toronto make it possible for small- to medium-sized businesses to use one or both of these tools to boost their … Choosing Between SEO vs. Social Media Optimization
In the world of search engine optimization (SEO), link building has recently been getting a lot of flack because it’s considered a controversial technique for increasing web site traffic. This is in large part due to the fact that numerous myths have arisen about this otherwise useful and noble SEO practice. To prevent yourself from … Debunking Link-Building Myths
Dear All, I remember the first time I was told about Google AdWords. My initial reaction was: “You mean those annoying ads to the right of the search results? No one clicks on those things!”Boy was I wrong. Using Google AdWords and similar Search Engine Marketing (SEM) strategies in conjunction with a solid SEO campaign … The Multi-Channel Optimization Approach That Increased Web Visitors 800% in 90 Days
Dear All, The online marketplace is getting more and more competitive and it’s important that you get your web site optimized to not only increase the amount of traffic to your web site, but to also get a high number of those visitors to convert into customers. And while this might seem like an easy … 4 Web-Boosting Tips You Should Try to Give Your Business a Bump
Dear All As the year winds down, most people get into “Holiday Mode.” They’re pre-occupied with their shopping lists, they’re going to parties, they’re planning vacations, or they’ve simply started to wind down and coast a bit until the New Year. But with web marketing, coasting in December could mean disaster come January. When you … 3 Reasons Why You Shouldn’t Slow Down Your SEO Now
Fashion blogs, online stores, and information web sites need search engine marketing and optimization the same way that any other kind does. In fact, this is the best way for your business to reach the top in search engine results and stay there. But how does this work? Although there are many advantages to having … Tips for Performing Actionable SEO in the Fashion Industry