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Author: Adrian Newman

About Adrian Newman, BA

President, Numero Uno Web Solutions


Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.

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10 Outdated Website Elements

10 Outdated Website Elements Hurting Your Business (And What to Use Instead)

Did you know that 88% of online consumers are less likely to return to a website after a bad experience? This startling statistic is a wake-up call for businesses to prioritize their website’s usability and design. Your website’s user experience is not just a component of customer satisfaction—it’s integral to how Google views and ranks 10 Outdated Website Elements Hurting Your Business (And What to Use Instead)

Website Trustworthiness

Build Trust & Boost Sales: 2024 Guide to Website Trustworthiness

In today’s online landscape, your brand’s trustworthiness is the key to unlocking sales and growth. For businesses of all sizes, crafting a website that inspires confidence is no longer optional—it’s crucial for attracting and retaining customers.

outsourcing seo

Why Canadian Small Businesses Should Outsource Their SEO in 2024

In the rapidly expanding digital landscape, establishing a strong online presence is no longer just a smart business move, it’s a survival strategy. In an era characterized by ever-evolving Google algorithms and the power of user-generated content, Canadian small businesses (SMBs) find themselves at a crucial intersection: should they outsource SEO or build an in-house team?

SEO Tips for SMBs in 2024

Understanding Canada’s Digital Consumer: SEO Tips for SMBs in 2024

The shopping habits of Canadians are evolving at lightning speed, making it hard to keep up. Inflation, shifting priorities, and a tech-savvy population are revolutionizing the game, leaving small businesses scrambling to adapt. Gone are the days of traditional commerce dominating the scene; today’s Canadian businesses must navigate a digitally driven market. Currently, 80% of Understanding Canada’s Digital Consumer: SEO Tips for SMBs in 2024

Google Map's Photo First Feature

Maximize Your Visibility in Toronto: Leveraging Google Maps’ New Photo-First Feature for Your Business

In an era where visuals often speak louder than words, Google’s latest update to Maps is a game changer. This is particularly pivotal for businesses in the Greater Toronto Area. Google’s “photo-first” search results layout emphasizes the significance of visual content in your business listing on Google Maps, signalling a major shift in how businesses Maximize Your Visibility in Toronto: Leveraging Google Maps’ New Photo-First Feature for Your Business

Black Friday and Cyber Monday Promotions

Driving Holiday Sales: Black Friday & Cyber Monday Promotion Examples for the GTA’s SMBs and Local Businesses

As the leaves turn a vibrant array of oranges and reds throughout the Greater Toronto Area (GTA), small to medium-sized businesses (SMBs) and local entrepreneurs brace for the most exhilarating part of the retail calendar: Black Friday and Cyber Monday. These high-stakes days are pivotal for businesses as they can significantly impact annual revenues. In Driving Holiday Sales: Black Friday & Cyber Monday Promotion Examples for the GTA’s SMBs and Local Businesses

Googles September 2023 Helpful Content Update

Decoding Google’s September 2023 Helpful Content Update: A Simplified Guide for SMBs and Local Businesses

On September 14, 2023, Google unveiled the September 2023 Helpful Content Update, a strategic move designed to elevate the quality of search results by rewarding websites that produce genuinely helpful and informative content. This update zeroes in on identifying and demoting websites that churn out content primarily crafted to rank well in search engines, rather Decoding Google’s September 2023 Helpful Content Update: A Simplified Guide for SMBs and Local Businesses