Author Archives: Adrian Newman

Your website is one of your best marketing tools. It’s a place where you can showcase your products or services, tell your brand story, and build relationships with your customers. If you’re a small business owner, then you know that having a website is essential in order to reach new customers and grow your business. But did you know that having an FAQ page is just as important? In this blog post, we’ll discuss the importance of having an FAQ page on your website and how it can help you

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Voice search is a way of searching the internet using your voice instead of typing out queries. It’s similar to how you would ask a question to Siri or Google Assistant. With the introduction of innovative voice search technology, performing online searches has become easier and more convenient for users. As a result, businesses should use this powerful tool as much as possible in their marketing campaigns—combined, of course, with solid local SEO strategies!To take full advantage of this modern technology, businesses need to make sure that their content

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Schema markup is one of the most important tools that you can use to improve your website’s SEO. It’s a type of code that is used to provide additional information about your website content to search engines. Schema tells search engines what your content means and how it should be displayed in search results. By adding schema markup to your website, you can improve your chances of appearing in search results, and you can also provide more information to users who see your listing in the search results.What Are

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Are you looking for ways to get more mileage out of your content? Repurposing your content is a great strategy that can help you achieve your marketing and business goals. In this guide, we will explore the different ways that you can repurpose your content, as well as some tips for getting started. Whether you are looking to reach a new audience, increase traffic to your website, or build a stronger online presence, repurposing your content can help you achieve these goals and more. So why wait? Get started today!

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Blogging is a key component of content marketing and is an effective way for businesses to reach their target audience and engage with potential customers. By creating relevant, targeted blog content, businesses can attract readers who are interested in what they have to say, and who may be more likely to purchase their products or services. In addition to content marketing, blogging can also be used for search engine optimization (SEO) purposes. By including relevant keywords in your blog posts, you can improve your chances of ranking higher in search

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Organic search marketing is the process of optimizing a website to increase its rank on search engine results pages (SERP) for certain keyword queries. The main aim of organic search marketing is to improve visibility and free web traffic without having to pay for it. There are many search engine optimization (SEO) myths out there. These misconceptions can lead to small business owners making wrong decisions when it comes to organic search marketing. This article will dispel some of the most common myths about organic search optimization.Myth 1: Organic

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As a business owner, you’re always looking for new ways to market your products or services. Content marketing is a great way to reach your target audience and build trust with potential customers. But what many business owners don’t realize is that including case studies in their content marketing strategies can be extremely effective. Below, we list a few benefits of including case studies in your content marketing strategy.What Are Case Studies? A case study is a detailed examination of a specific problem that has been solved by

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Search engines are the arbiters of online content. As such, they have an obligation to ensure that websites only produce high-quality and informative content to be consumed by online visitors and viewers. Brands can and should use their online content to exhibit high levels of expertise, authoritativeness, and trust on various topics of interest to their visitors. Although it’s not technically an algorithmic ranking factor, Google E-A-T does hold a lot of merit for websites that want to increase their visibility and web traffic.Here are a few important variables

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You’ve seen and heard me talk about the importance of various SEO practices such as carefully selecting and using keywords, creating high-quality content, and even implementing mobile-friendly websites ad nauseum. Now, it’s time to discuss another piece of the SEO puzzle that far too often gets thrown by the wayside: website hosting. Below, I’ll explain what website hosting is, why it’s beneficial for SEO, and how it can improve the overall customer experience on your website.What Is Website Hosting? Internet hosting and website hosting are the same things. Think

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If you’re an e-commerce business owner, then you’re probably already familiar with Shopify. For those of you who’ve never heard of Shopify, chances are that you’ve most likely used the platform without even realizing it while doing your online shopping. Shopify is a secure online platform used by e-commerce businesses to build their websites complete with product and service pages. It allows customers to perform safe transactions on their favourite brand websites. To boost your brand rankings on Google and other search engines, it’s important to work on optimizing your

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