Home › Archives for Adrian Newman

Author: Adrian Newman

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.

Google Just Banned These Review Tactics—Is Your Business Next?

QUICK ANSWER Google’s latest review policy update bans many review collection practices that were once common, including review incentives, review gating, employee quotas, in-store review kiosks, and asking customers to mention staff members by name. Businesses that violate the policy risk having reviews removed, receiving public warning labels, or even losing their Google Business … Google Just Banned These Review Tactics—Is Your Business Next?

SEO in 2026: What Actually Works Now (a Plain-English Guide for Small Businesses)

QUICK ANSWER SEO in 2026 is not dead; it just changed shape. After Google made AI Mode the default search experience for many queries in May 2026, businesses now have three places to get found: the AI answer at the top, the local map pack, and the classic blue links. The fastest wins for … SEO in 2026: What Actually Works Now (a Plain-English Guide for Small Businesses)

Your 5-Star Reviews Won’t Save You From AI—Here’s What Actually Works in 2026

Online reviews used to be social proof for human customers. In 2026, they have a second, more powerful job: they are the filter that AI tools like ChatGPT, Gemini, and Perplexity use to decide whether a business gets recommended at all. And the businesses chasing a perfect five-star average are often missing the point entirely. … Your 5-Star Reviews Won’t Save You From AI—Here’s What Actually Works in 2026

How to Repurpose Content: The System Small Businesses Are Using to Look Like They’re Everywhere Online

For the longest time, small business owners have been told the same thing about content marketing: post more, post often, and post everywhere. Daily on Instagram. Three times a week on LinkedIn. Weekly blog posts. Constant Google Business Profile updates. Short videos on every platform that will accept them. It’s exhausting advice. And for most … How to Repurpose Content: The System Small Businesses Are Using to Look Like They’re Everywhere Online

Why SEO Isn’t an Expense—It’s the Highest-ROI Investment You’re Ignoring

Quick question: If I told you there’s an investment that, on average, pays back $7 for every $1 you put in, over and over, would you call that a waste of money? Because that’s basically what the data says about SEO ROI right now. And yet I talk to small business owners every week who … Why SEO Isn’t an Expense—It’s the Highest-ROI Investment You’re Ignoring

How to Write a Page That ChatGPT Will Actually Cite (7 AEO Rules)

Your blog post titled “Everything You Need to Know About Plumbing” is never getting cited by ChatGPT. Neither is the page on your law firm site called “Our Approach to Family Law,” or the one on your HVAC website titled “Why Choose Us.” Here’s why. They’re not specific enough, they’re not structured the way an … How to Write a Page That ChatGPT Will Actually Cite (7 AEO Rules)

AI Overviews Killed My Client’s Traffic; Here’s How I Got It Back

Last month, one of my clients lost 60% of their organic traffic in 30 days. Not from a Google penalty. Not from a competitor. From AI Overviews—those summary boxes at the top of Google that answer the question before anyone clicks through to a website. Here’s the part nobody’s talking about: if you sell to … AI Overviews Killed My Client’s Traffic; Here’s How I Got It Back

How to Get Your Business Cited in AI Search Results (It’s Easier Than You Think)

Most business owners think getting mentioned by ChatGPT or Google’s AI Overview is some kind of black box. Magic. Reserved for the Amazons and Home Depots of the world. That’s wrong. I’ve seen small, local, unglamorous businesses show up in AI answers while their bigger, better-funded competitors don’t. It’s not luck and it’s not their … How to Get Your Business Cited in AI Search Results (It’s Easier Than You Think)

The Truth About Google Business Profile (Most Small Businesses Get This Wrong)

Right now, someone in your city is searching for exactly what you do. They opened Google, they typed it in, and they’re looking at the results. And your business isn’t there. Here’s the part that stings: it’s probably not because you don’t have a Google Business Profile (GBP). You likely do. Most businesses do. You … The Truth About Google Business Profile (Most Small Businesses Get This Wrong)

5 Website Mistakes That Are Costing You Leads

Here’s a question worth sitting with for a second: when was the last time you looked at your own website the way a potential customer would? Most service businesses pour real energy into getting people to their website through ads, social media, and word of mouth. Then they lose those leads the moment people arrive, … 5 Website Mistakes That Are Costing You Leads

4 Digital Marketing Tips to Get More Leads for Your Service Business

If you run a service business—plumber, accountant, IT consultant, landscaper, whatever it is—you already know that a steady flow of leads is what keeps the lights on. No leads, no work. It’s that simple. The problem isn’t a lack of options. It’s the opposite. There are so many digital marketing channels out there that it’s … 4 Digital Marketing Tips to Get More Leads for Your Service Business

Case Studies for Small Business Websites

Why Case Studies Can Be a Game-Changer for Your SMB Website

You know that if you’re running a small or medium-sized business (SMB), your website is essentially the first step of your sales process. It’s the first thing a lot of visitors see and the best way for a new visitor to get to know you. And the reality is that you could have a great-looking … Why Case Studies Can Be a Game-Changer for Your SMB Website