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Author: Adrian Newman

About Adrian Newman, BA

President, Numero Uno Web Solutions


Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.

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outsourcing seo

Why Canadian Small Businesses Should Outsource Their SEO in 2024

In the rapidly expanding digital landscape, establishing a strong online presence is no longer just a smart business move, it’s a survival strategy. In an era characterized by ever-evolving Google algorithms and the power of user-generated content, Canadian small businesses (SMBs) find themselves at a crucial intersection: should they outsource SEO or build an in-house team?

SEO Tips for SMBs in 2024

Understanding Canada’s Digital Consumer: SEO Tips for SMBs in 2024

The shopping habits of Canadians are evolving at lightning speed, making it hard to keep up. Inflation, shifting priorities, and a tech-savvy population are revolutionizing the game, leaving small businesses scrambling to adapt. Gone are the days of traditional commerce dominating the scene; today’s Canadian businesses must navigate a digitally driven market. Currently, 80% of Understanding Canada’s Digital Consumer: SEO Tips for SMBs in 2024

Google Map's Photo First Feature

Maximize Your Visibility in Toronto: Leveraging Google Maps’ New Photo-First Feature for Your Business

In an era where visuals often speak louder than words, Google’s latest update to Maps is a game changer. This is particularly pivotal for businesses in the Greater Toronto Area. Google’s “photo-first” search results layout emphasizes the significance of visual content in your business listing on Google Maps, signalling a major shift in how businesses Maximize Your Visibility in Toronto: Leveraging Google Maps’ New Photo-First Feature for Your Business

Black Friday and Cyber Monday Promotions

Driving Holiday Sales: Black Friday & Cyber Monday Promotion Examples for the GTA’s SMBs and Local Businesses

As the leaves turn a vibrant array of oranges and reds throughout the Greater Toronto Area (GTA), small to medium-sized businesses (SMBs) and local entrepreneurs brace for the most exhilarating part of the retail calendar: Black Friday and Cyber Monday. These high-stakes days are pivotal for businesses as they can significantly impact annual revenues. In Driving Holiday Sales: Black Friday & Cyber Monday Promotion Examples for the GTA’s SMBs and Local Businesses

Googles September 2023 Helpful Content Update

Decoding Google’s September 2023 Helpful Content Update: A Simplified Guide for SMBs and Local Businesses

On September 14, 2023, Google unveiled the September 2023 Helpful Content Update, a strategic move designed to elevate the quality of search results by rewarding websites that produce genuinely helpful and informative content. This update zeroes in on identifying and demoting websites that churn out content primarily crafted to rank well in search engines, rather Decoding Google’s September 2023 Helpful Content Update: A Simplified Guide for SMBs and Local Businesses

Benefits of Video Content for Canadian SMBs

Why Video Is a Game-Changer: 12 Must-Know Benefits of Video Content for Canadian SMBs

With 85% of Canadian consumers expressing a desire for more video content from brands, the role of video in today’s marketing landscape cannot be overstated. Consider this: YouTube users consume over 1 billion hours of video daily, making it the second-largest search engine in the world. Such staggering statistics underline the importance and reach of Why Video Is a Game-Changer: 12 Must-Know Benefits of Video Content for Canadian SMBs

Maximizing Visual Content The Power of Images in SEO and User Engagement

Maximizing Visual Content: The Power of Images in SEO and User Engagement

In the bustling digital marketplace, visuals act as beacons that capture attention amidst the noise. They possess the power of silent storytelling, shaping perceptions and influencing decisions even before a single word is read. This visual influence becomes evident when certain websites captivate us, while others leave us scrolling aimlessly. The distinction lies not only Maximizing Visual Content: The Power of Images in SEO and User Engagement