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Author: Adrian Newman

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.

Google Analytics 4 (GA4) Migration Checklist: A 10-Step Guide for Small Businesses

By now, you’ve probably heard that Google is transitioning from Universal Analytics (commonly referred to as GA3 or UA) to a new, improved version, Google Analytics 4 (GA4). Google Analytics 4 differs significantly from the version you’re probably using now (UA). GA4’s data collection capability is incomparable. It lets you get user data from a … Google Analytics 4 (GA4) Migration Checklist: A 10-Step Guide for Small Businesses

The Top Online Marketing Challenges SMBs Might Expect in 2023

Digital marketing is a rapidly growing industry and with it comes new challenges that small- to medium-sized businesses (SMBs) must address to remain competitive. As the industry evolves at an ever-increasing pace, SMBs must stay ahead of the curve to succeed. Here are some of the top online marketing challenges SMBs might expect in 2023: … The Top Online Marketing Challenges SMBs Might Expect in 2023

Digital Marketing Resolutions for 2023: How to Keep Your Website Fit in the New Year

As we move into the new year, it’s essential to reflect on the successes and failures of the past year and set ourselves up for success in 2023. For businesses, this often means reassessing their marketing strategy and adjusting to stay ahead of the curve. A critical aspect of any business’s marketing strategy is its … Digital Marketing Resolutions for 2023: How to Keep Your Website Fit in the New Year

Digital Marketing in a Recession: How to Keep Your Business Afloat During Tough Times

Marketing during a recession can be difficult, but it is essential to the success of your business. Even in tough times, there are plenty of opportunities to build customer loyalty and attract new leads. If we’ve learned anything from past recessions like the 2001 dot-com bubble, the 2008/2009 credit crunch, and the recent COVID-induced recession, … Digital Marketing in a Recession: How to Keep Your Business Afloat During Tough Times

Digital Marketing Challenges for Small Businesses

As a small business owner, you wear many hats. You’re the CEO, the marketing manager, the HR department, and the sales team. It can be tough to manage all of these roles and also find time to focus on your digital marketing efforts. But ignoring digital marketing is not an option in today’s world. So … Digital Marketing Challenges for Small Businesses

What Are Some Different Ways to Optimize an FAQ Page?

FAQ pages contain frequently asked questions that help visitors quickly find answers to their queries. Having an FAQ page can improve user experience and provide customers with more value. FAQ pages also provide a great opportunity for SEO optimization, as they often contain long-tail keywords which can help your page rank higher in search engines. … What Are Some Different Ways to Optimize an FAQ Page?

15 New Online Marketing Trends: What Should We Expect in 2023?

Change is the only constant in the world of digital marketing. Therefore, it comes as no surprise that 2023 is expected to bring about a lot of change. It’s important to stay up to date on the latest online marketing trends. Below, we look at the top trends in online marketing closely because, whether you … 15 New Online Marketing Trends: What Should We Expect in 2023?

Digital Marketing Tips for Black Friday Sale & the Holiday Season

The holiday season is when people come together to celebrate with family and friends. It’s also a time when businesses see a surge in sales as shoppers take advantage of holiday discounts. If you’re a business owner, now is the time to prepare for Black Friday and the holiday season. With Black Friday around the … Digital Marketing Tips for Black Friday Sale & the Holiday Season

How Can Social Media Content Help You Improve Your Brand Authority?

Most people think of social media as a way to stay in touch with friends and family. But it can be so much more than that. Social media can also be a powerful tool for marketing your business. By creating and sharing high-quality content, you can improve your brand authority and reach a larger audience. … How Can Social Media Content Help You Improve Your Brand Authority?

Local SEO Tips Part 2: How to Conduct a Competitor Analysis

Competitive analysis is the process of identifying your competitors and evaluating their strengths and weaknesses in relation to your business. This process can be daunting, but it’s important to understand the competitive landscape to make informed decisions about your local SEO strategy. By understanding what your competition is doing, you can develop a strong local … Local SEO Tips Part 2: How to Conduct a Competitor Analysis

Local SEO Tips Part 1: How to Identify Your Local Competitors for Competitor Analysis

Competitive analysis is an important part of any business’s marketing strategy. After all, if you don’t know who your competitors are, it’s hard to develop a plan to beat them. But what if you’re a small business owner who only operates in a specific geographic area? How can you identify your local competitors? Before we … Local SEO Tips Part 1: How to Identify Your Local Competitors for Competitor Analysis

How to Make Sure Your Content Strategy Is Aligned with Your Business Goals

If you want your business to succeed, don’t just post random blogs and social media updates—you need a real content marketing strategy that aligns with your business goals. This will enable you to target a specific, defined audience while also ensuring that the end result boosts your ROI. Through this blog post, we will explain … How to Make Sure Your Content Strategy Is Aligned with Your Business Goals