President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
I want you to think back to when you first started your business. Remember that fire? That passion? You had a vision, a product, a service you knew could make a difference. But then came the million-dollar question: How do you get people to find you? How do you turn interest into sales? That’s marketing. … 5 Game-Changing Marketing Trends to Explode Your Business in 2026
For years, the playbook for content marketing was clear: cast a wide net. Businesses created content to attract as many people as possible, hoping to guide them down a path from awareness to purchase. This “top-of-funnel” approach made sense. But, for the rest of this year and beyond, the digital landscape is undergoing a massive … Why It’s Time to Flip Your Funnel
Recently, I had a client call me in a panic. Not only was he panicking, but he was also adamant that he wanted the issue resolved immediately. The issue? He wasn’t ranking on the first page of Google’s organic search results for a keyword that was ultra-generic. Look, if you’re a small business owner and … Why Businesses Need to Focus on Long-Tail Keywords Even More Than Ever
Search engine optimization isn’t what it used to be. While business owners once stuffed keywords into every paragraph, hoping to climb Google’s rankings, artificial intelligence (AI) has fundamentally changed how search engines understand and evaluate content. Smart entrepreneurs are adapting their content strategies to succeed in an AI-driven search landscape. Rather than chasing individual keywords, … 4 Ways to Flick the AI Switch for SEO and Dominate Online!
If you run a small business, you know how hard it can be to gain new clients while staying on a tight budget. Although paid advertising can seem like the easiest way to expand your reach, it’s not always the best—or most affordable—choice. However, there are powerful, budget-friendly methods to find clients that focus more … How to Attract Clients Without Paying for Ads
If you’ve browsed the internet at all, odds are you’ve come across a listicle. Now you’re probably asking, “WTF is a listicle??” A listicle is an article formatted as a list, combining the structure of a list with the depth of an article. Each item on the list includes additional details like explanations, examples, or … The Benefits of Writing Listicles (and 6 Ways to Master Them)
Today, I want to tell you the story of two of my clients and their social media. Both of these clients are very specialized B2B clients in niche markets, and both business owners are extremely busy people. They both want to promote their businesses and know the value of marketing when it comes to achieving … 7 Time-Saving Strategies to Boost Your Social Media Presence
Search has changed. AI tools now deliver direct answers, while search engines still focus on ranked lists. To stay visible, small and mid-sized businesses need to master both search engine optimization (SEO) and generative engine optimization (GEO). Here’s a quick breakdown of the two strategies as well as some actionable steps to help you get … SEO vs. GEO: What’s the Difference, and Why Do Both Matter?
Still relying on blog posts and keywords to keep your website ranking on Google? It might be time to rethink your strategy. Video is no longer just a buzzword in marketing; it’s one of the most powerful tools to boost your visibility, gain trust, and convert potential customers. If your business isn’t leveraging video content … Why Your Business Needs Video in Its SEO Strategy
When I was talking to a colleague yesterday, he asked me what he needed to do to get more exposure for his business. So, I took a look at his website and social media and told him that he just needed to post more content on a consistent basis. His response was typical: I don’t … Easy Content Creation Tips for Busy People
In an age where technology continues to evolve at lightning speed, the emergence of artificial intelligence (AI) content writing tools has revolutionized how we create and consume content. With just the right prompts and keywords, these tools can generate articles quickly and with decent quality. But beneath the surface, there are critical nuances that highlight … The Essential Role of Human Touch in AI-Generated Content
Growing your HVAC business online is crucial in today’s digital age. With the right strategies, you can attract new customers, retain existing ones, and establish your brand as a trusted authority in your industry. So, today we’ll explore effective search engine optimization (SEO) tactics and social media strategies tailored specifically to HVAC professionals. SEO Strategies … Growing Your HVAC Business Online: SEO & Social Media Strategies