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Author: Adrian Newman

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.

Strategies for Thriving in the New AI-SEO

4 Ways to Flick the AI Switch for SEO and Dominate Online!

Search engine optimization isn’t what it used to be. While business owners once stuffed keywords into every paragraph, hoping to climb Google’s rankings, artificial intelligence (AI) has fundamentally changed how search engines understand and evaluate content. Smart entrepreneurs are adapting their content strategies to succeed in an AI-driven search landscape. Rather than chasing individual keywords, … 4 Ways to Flick the AI Switch for SEO and Dominate Online!

How to Attract Clients Without Paying for Ads

If you run a small business, you know how hard it can be to gain new clients while staying on a tight budget. Although paid advertising can seem like the easiest way to expand your reach, it’s not always the best—or most affordable—choice. However, there are powerful, budget-friendly methods to find clients that focus more … How to Attract Clients Without Paying for Ads

The Benefits of Writing Listicles (and 6 Ways to Master Them)

If you’ve browsed the internet at all, odds are you’ve come across a listicle. Now you’re probably asking, “WTF is a listicle??” A listicle is an article formatted as a list, combining the structure of a list with the depth of an article. Each item on the list includes additional details like explanations, examples, or … The Benefits of Writing Listicles (and 6 Ways to Master Them)

SEO vs. GEO: What’s the Difference, and Why Do Both Matter?

Search has changed. AI tools now deliver direct answers, while search engines still focus on ranked lists. To stay visible, small and mid-sized businesses need to master both search engine optimization (SEO) and generative engine optimization (GEO). Here’s a quick breakdown of the two strategies as well as some actionable steps to help you get … SEO vs. GEO: What’s the Difference, and Why Do Both Matter?

Why Your Business Needs Video in Its SEO Strategy

Still relying on blog posts and keywords to keep your website ranking on Google? It might be time to rethink your strategy. Video is no longer just a buzzword in marketing; it’s one of the most powerful tools to boost your visibility, gain trust, and convert potential customers. If your business isn’t leveraging video content … Why Your Business Needs Video in Its SEO Strategy

Easy Content Creation Tips for Busy People

When I was talking to a colleague yesterday, he asked me what he needed to do to get more exposure for his business. So, I took a look at his website and social media and told him that he just needed to post more content on a consistent basis. His response was typical: I don’t … Easy Content Creation Tips for Busy People

The Essential Role of Human Touch in AI-Generated Content

In an age where technology continues to evolve at lightning speed, the emergence of artificial intelligence (AI) content writing tools has revolutionized how we create and consume content. With just the right prompts and keywords, these tools can generate articles quickly and with decent quality. But beneath the surface, there are critical nuances that highlight … The Essential Role of Human Touch in AI-Generated Content

SEO & Social Media Strategies for HVAC Business

Growing Your HVAC Business Online: SEO & Social Media Strategies

Growing your HVAC business online is crucial in today’s digital age. With the right strategies, you can attract new customers, retain existing ones, and establish your brand as a trusted authority in your industry. So, today we’ll explore effective search engine optimization (SEO) tactics and social media strategies tailored specifically to HVAC professionals. SEO Strategies … Growing Your HVAC Business Online: SEO & Social Media Strategies

Repurposing Content for improving SEO and Social Media Performance

The Ultimate Guide to Repurposing Content for Your Business Website

In the fast-paced world of digital marketing, the concept of “content is king” is more relevant than ever. However, consistently creating fresh content can be resource-intensive. That’s where repurposing content comes in—a strategy that smart content marketers, small business owners, and digital marketers can use to extend the life and reach of their existing content. … The Ultimate Guide to Repurposing Content for Your Business Website

8 Hidden Dangers of Stopping an SEO Program for Your Small Business Website

Search engine optimization (SEO) is often viewed as a long-term investment for businesses looking to improve their online presence and attract more customers. However, some small business owners, often due to budget constraints or shifting priorities, consider pausing or stopping their SEO efforts. While this may seem like a cost-cutting measure in the short term, … 8 Hidden Dangers of Stopping an SEO Program for Your Small Business Website

You Could Be Wasting Your Money on Marketing if You Don’t Do This!

Digital marketing offers small businesses endless opportunities to grow, but figuring out the right amount to spend on ads can feel like solving a puzzle. Too little? You’re leaving money on the table. Too much? You’re stretching your budget without seeing returns. That’s where the Marketing Efficiency Ratio (MER) comes in—a powerful tool that can … You Could Be Wasting Your Money on Marketing if You Don’t Do This!