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Author: Adrian Newman

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.

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LinkedIn vs Facebook vs Instagram

LinkedIn vs. Facebook vs. Instagram: How to Choose the Best Platform for Your Small Business

Social media is an essential tool for small businesses aiming to grow their audience and increase revenue. However, with so many platforms available, choosing the right one isn’t always straightforward. LinkedIn, Facebook, and Instagram each offer distinct advantages and cater to different business goals. By understanding the benefits of each—alongside actionable tips—you can build the … LinkedIn vs. Facebook vs. Instagram: How to Choose the Best Platform for Your Small Business

AI Content Generation Myths Debunked

5 AI Content Generation Myths Debunked

Artificial intelligence (AI) is reshaping the world of content creation, offering tools capable of drafting everything from blog articles to social media posts—sometimes in mere seconds. But as with any ground-breaking technology, the hype surrounding AI has resulted in plenty of misconceptions. If you’re a content creator, marketer, business owner, or entrepreneur, you’re likely wondering … 5 AI Content Generation Myths Debunked

Get More Google Reviews for Your Business

How to Get More Google Reviews for Your Business (and What to Do if They’re Negative)

In today’s digital-first world, Google Reviews have become a cornerstone of online reputation. For local and service-based businesses, especially, reviews can influence whether a potential customer clicks on your website or moves on to a competitor. But how do you actually get more Google Reviews—and how should you handle the occasional negative one? In today’s … How to Get More Google Reviews for Your Business (and What to Do if They’re Negative)

Ways to Boost Website Traffic

5 Unexpected Ways to Boost Website Traffic

For small business owners and entrepreneurs, website traffic isn’t just a metric—it’s the lifeblood of online success. But with over 5 billion websites currently active, the competition for clicks is fierce.  Why does traffic matter so much? According to First Page Sage, websites ranking first for relevant keywords have a 39.8% click-through rate compared to … 5 Unexpected Ways to Boost Website Traffic

Lead Generation vs. Demand Generation:

Lead Generation vs. Demand Generation: What’s the Difference?

In today’s fast-paced digital marketing world, two terms often come up in strategy conversations: Lead Generation and Demand Generation. While they might seem similar, understanding their differences can revolutionize how you attract and engage your audience. Many marketers struggle to differentiate between lead and demand generation, often using the terms interchangeably. But the truth is, … Lead Generation vs. Demand Generation: What’s the Difference?