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Author: Adrian Newman

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.

Copywriting Secrets to Increase Website Conversions

Steal These 3 Copywriting Secrets to Increase Your Website Conversions

Imagine your conversion rates are completely stuck. No leads. No appointments. No sales. Dead in the water. You’ve tried everything—rewriting headlines, changing button colors from green to red to who-knows-what, A/B testing offers until you’re blue in the face—and nothing, absolutely nothing, is moving the needle. It’s beyond frustrating. You have a great product, and … Steal These 3 Copywriting Secrets to Increase Your Website Conversions

How to Create a Website That Ranks on Google Fast for Local SEO

Does it ever feel like your local business is invisible online? You’ve got a fantastic service and a killer team, but the phone isn’t ringing because the customers in your own neighborhood can’t seem to find you on Google. It’s frustrating to know that if people could just find you, your business would take off. … How to Create a Website That Ranks on Google Fast for Local SEO

Content Creation for Busy Business Owners

Copy This Content Creation Schedule for a Busy Business Owner

Are you a busy business owner who feels like you’re just spinning your wheels with content creation? It’s like being on a hamster wheel—you’re running for hours trying to get more visible online, but at the end of the day, you feel like you have nothing to show for it, and you’re still struggling to … Copy This Content Creation Schedule for a Busy Business Owner

6 SEO Lies That Are Killing Your Business

Let’s be honest, you’re probably being lied to about search engine optimization (SEO). You’re putting in the work, creating content, maybe you’re even paying an agency a lot of money, but your traffic is flat and your business is basically invisible on Google. Why? It’s likely because you’re following outdated advice and falling for SEO … 6 SEO Lies That Are Killing Your Business

Your Website Is Invisible Without This SEO Strategy

Are you creating content, hitting publish, and then…crickets? You’re not alone. According to a study by Ahrefs, a staggering 96.55% of content gets no traffic from Google. The reason isn’t usually the quality of your writing—it’s the structure of your site. So many people scatter their content across the internet, just hoping that something sticks, … Your Website Is Invisible Without This SEO Strategy

Starting a New Business? Here’s How to Drive Website Traffic from Day One

You’ve launched your new business and built a website. That’s a huge first step. But now you’re facing a common challenge: the website is live, but the visitors are not showing up. A beautiful site is only effective if people can find it. Getting that initial flow of website traffic is crucial for generating leads, … Starting a New Business? Here’s How to Drive Website Traffic from Day One

10 Digital Marketing Tips for Local Retail Stores

10 Digital Marketing Tips to Increase Foot Traffic for Local Retail Stores

If you’re a retail store owner who wants to get more foot traffic, you’ll want to read on for some little-known valuable tips that can help you bring more customers into your store! Way, way back, I used to work for a small retail store. I learned a lot about marketing and sales from the … 10 Digital Marketing Tips to Increase Foot Traffic for Local Retail Stores

Landing Pages vs. Homepages: What’s the Difference & Why It Matters

Reading an article on Zapier about the best landing page builders out there got me thinking about landing pages versus home pages, because I feel that there’s still a lot of confusion of the differences between the two. So, today I want to go through the key differences between landing pages and homepages, specifically revealing … Landing Pages vs. Homepages: What’s the Difference & Why It Matters

The 7 Deadly Content Sins Most Entrepreneurs Commit

Is your content not getting the engagement you hoped for? You’re not alone. Many entrepreneurs create great content but struggle to see the results. The good news is that, with a few strategic adjustments, you can turn your content into a powerful tool for business growth. Today, we’re going to explore seven common content creation … The 7 Deadly Content Sins Most Entrepreneurs Commit

3 Surprising SEO Trends That Will Dominate 2026

It’s 2026! And you’re ready to take your business to the next level. But there’s a problem. For years, you’ve chased popular keywords. The advice has always been to find what people are searching for and create content that matches. But what if I told you that, in 2026, strategy alone becoming a much harder … 3 Surprising SEO Trends That Will Dominate 2026

99% of SEOs Will Get Wiped Out by This

You’ve probably heard the saying, “SEO is dead.|” Except it’s not really true. The search engine optimization (SEO) market is actually projected to grow significantly through 2030. But what is true is that the rulebook that 99% of professionals who use SEO (SEOs) have been using is on the verge of becoming irrelevant. While most … 99% of SEOs Will Get Wiped Out by This