Quality Time: Making the Most of Online Articles and Blogs
There’s no shortage of information online, especially in the form of blogs and articles; in fact, some might say there’s too much. That’s why companies that utilize blogs and articles have to develop quality pieces. That said, “quality” needs to be properly defined.
Here are five ways to maintain a high level of quality with your online articles and blog posts:
1. Post Relevant Content
The only real way to employ effective online article submissions or blog posts is to present information that is useful to your readership. Take the time to do your research and find those details that will appeal to them, but remember: plagiarism is unacceptable and will get you into trouble.
Is there a blog or a trade magazine you like? Do you have some information that they might be able to use? If so, consider blog or magazine article submission. Locate the best article directories and article submission web sites to learn who’s taking contributors and submit to those you can. Your presence within these publications will help drive client traffic to your company’s web site.
3. Don’t Spam
When it comes to staying relevant, useless content has no place on your sites. If you’re writing material that is boring or, even worse, copied from your existing material, that material will likely be marked as spam by search engines. Shorter writing sessions are not worth the headache, so make sure you do your blog posts and articles are written properly.
4. Keep On Schedule
Not only is it important to be relevant, but to also be regular. It can be easy to get bogged down and/or distracted, especially when performing manual article submissions, so create a schedule for your article and blog updates. Scheduled postings help to maintain reader interest while continuing to drive traffic to your content.
5. Post Comments
It’s believed that it’s common courtesy to not contribute comments to other blogs, articles, and the like, but this isn’t the case. Provided you have something of value to contribute to the discussion, you can use the comments sections of other people’s blogs to engage both other professionals in your field and more casual readers. This can lead to these same people being led to your own information, as well as connections in your field. Take LinkedIn, for example: they post information, others comment, and then both reader and writer view each other’s profile. And do the same with your own blog or online article submissions—be active!
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