Did you know that 77% of patients search online before booking a dental appointment? And a growing number are using voice search to find their next dental service. With 60% of smartphone users looking up health information and 19% using voice search for healthcare, including dental services, it’s clear that voice search is reshaping how patients interact with healthcare providers.
If you’re not familiar with voice search, it’s the technology that allows users to perform searches on the Internet by speaking into a device instead of typing. For example, if someone needs to find a dentist, they might say, “Hey Siri, find a dentist near me,” and the device would then provide a list of nearby dental offices based on their location.
Optimizing for voice search can enhance your local reach, improve patient experience, increase your appointment rates, and give you a competitive edge.
If you are a dentist or the one responsible for marketing for a dental office, you’re going to want to read this article! Below, we reveal how you can optimize your dental practice for voice search to attract more patients!
5 Voice Search Strategies for Dental Offices
Imagine being the first dental practice that comes up when someone asks their virtual assistant for a dentist near me! Well, here’s how you can make this happen.
- Long-tail Keywords: Use tools like Google Keyword Planner to uncover the exact questions patients in your area are asking. For instance, instead of a broad “dentist near me,” they might say “where is the best dentist for root canals in Scarborough?” or “who is a child-friendly dentist in Etobicoke?” Incorporate these specific, conversational queries into your site’s content to directly match how people speak in voice searches.”
- Mobile Optimization: Since most voice searches are done on mobile devices, ensure your website is responsive and quick to load.
- Featured Snippets: Aim to appear in those eye-catching featured snippets at the top of search results by using schema markup on your site.
- FAQ Page: Build a detailed FAQ page on your website to answer common questions. This aligns perfectly with the conversational nature of voice queries.
- Local SEO: Boost your local SEO by keeping your Google Business Profile updated and encouraging happy patients to leave reviews.
Start implementing these strategies today and make your dental practice the first choice for voice searchers.
Need more tips? Reach out to the team at Numero Uno Web Solutions for expert advice on boosting your dental practice’s online presence! And while you’re at it, click here to get even more valuable digital marketing advice for your small business.
