Are you a small business owner? Is your website struggling to get noticed? You might be making some SEO mistakes without even realizing it. Don’t worry, though—we’ve got your back!
Last week, we revealed 5 SEO mistakes that could be hurting your small business website. Today, we’ll reveal 5 more common SEO slip-ups and, more importantly, how to fix them. Let’s go!
1. Missing Out on Internal Linking
Internal links are like a road map for visitors and search engines. They help organize your site and make it easier to explore. If you’re not linking to related pages, you’re making it harder for people (and Google) to understand your content.
The Fix: Add links between relevant pages, like from your blog posts to your products or services. For example, if you’re talking about wedding photography tips, link to a page where clients can book your services. It’s all about creating a natural flow!
2. Forgetting to Claim or Optimize Your Google Business Profile
If you’re a local business, your Google Business Profile is a game-changer. But if your info is outdated or incomplete, potential customers might not be able to find you.
The Fix: Claim your profile (if you haven’t), and make sure your contact info, business hours, and photos are up-to-date. Post updates regularly, like promotions or events, to stay visible in local searches.
3. Running on HTTP Instead of HTTPS
Did you know that Google prioritizes secure websites? If your site is still HTTP, it’s seen as less secure, which can scare customers away and hurt your rankings.
The Fix: Get an SSL certificate to move your site to HTTPS. It’s a quick investment in your site’s security that builds trust with visitors (and improves SEO).
4. Underestimating User Experience (UX)
SEO isn’t just about piling on keywords. If your site has slow loading times, poor navigation, or clunky design, visitors will bounce faster than you can say, “SEO.”
The Fix: Make your website as user-friendly as possible. Check your loading speed (tools like Google PageSpeed Insights are great for this), simplify navigation, and ensure it’s mobile-friendly. A seamless user experience keeps people on your site longer, boosting your rankings!
5. Skipping Quality Backlinks
Backlinks are like votes of confidence from other websites. If you’re not actively building them, search engines might not see your site as trustworthy.
The Fix: Start with simple strategies like guest blogging or listing your business in reputable directories. You can also partner with local businesses to cross-promote and earn those high-quality backlinks.
So, there you have it. 5 more SEO mistakes that could be hurting your small business website (and how to fix them). To recap:
1. Missing Out on Internal Linking
2. Forgetting to Claim or Optimize Your Google Business Profile
3. Running on HTTP Instead of HTTPS
4. Underestimating User Experience (UX)
5. Skipping Quality Backlinks
And if you missed our earlier blog that reveals another 5 SEO mistakes and how to fix them, you can read it now by clicking here.
To learn more about Numero Uno Web Solutions and how we can help your business create a winning SEO strategy, contact us today!
