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Tag Archives: web marketing
Cost of Success: Being Your Own Best Financial Analyst in Online Business
Tapping Into Your Good Roots
Money. The big green. Moola. The source of international economic harmony. And the root of all evil. Wait, what was that last one?
Well, accusing money of being the root of all bad things on Planet Earth is often warranted. Greed and the desire for money have led to a lot of wars, job losses, and human suffering. Money can do bad things with poorly equipped minds.
But money isn’t all bad. Once people gain a respect for money and an understanding of how it works, money can provide prosperity and charity for you and those around you. But if you want to learn how to work with the big bucks, a great amount of responsibility is required on your part.
Being in the world of digital business is one place where this need for responsibility is especially true. If you are in business, you have to maintain control of your money right down to the last cent. And though this is a huge responsibility, maintaining this control also means you can have some input into your ow
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Skills and Success: The Building Blocks of Online Marketing
Lack of Structure
Today, everything has a format—or at least it seems that way. We now have film schools to teach people filming techniques, which were once learned on the fly by starving performers who wanted to keep their jobs. Getting the recipe for red Thai curry no longer requires a trip to Asia but just a few clicks on the Internet. You can even take classes on improving your memory and personality. Life seems to be laid out in front of us in the form of reference materials.
But then life doesn’t always work out the way it was laid out—in fact, it almost never does. Things change, and not everything has been worked out into a teachable technical skill. There’s still a lot of learning to be done on the fly.
And this is exactly what digital marketing is like. While you may see a ton of books on digital marketing in the library and even more pages online, it’s not so well understood as some might thing. Digital marketing’s lack of formal and comprehensive structure has
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A Big, Little Production—the Power of Videos in Today’s Business World
The Power of the Image
These days, you’ve probably heard the critics and their gripes: there are too many computers, too many Internet connections, it’s all so flashy, and it’s probably making us stupid. This complaint-stream (or some variation of it) is regularly in the papers and on the news, and it’s all from the naysayers who are out to warn us all. But most of this isn’t that important. Critics get paid to say stuff like this, so it’s not worth taking to heart.
What’s important is the way that today’s media is affecting people’s lives in terms of how they educate and improve themselves. Slide over to the library, and you’ll likely see the audio-visual shelves stacked with how-to DVDs on playing chess, writing a screenplay, or saving on taxes. The coming of visual media has created a new, do-it-yourself (DIY) classroom that can help people learn while they cook dinner or type on their laptop.
This is where online business pros come in. Video product
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Going Viral: Multimedia Marketing and its Visual Rewards
When You First Start Out Online…
Whether you’ve been at your own business for a while, or you’re just new to it, you’ve probably heard more than a few war stories about someone else when they first started out. They could be a famous entrepreneur a la Sir Richard Branson, or just a local veteran to your area, and they dish out the stories of the battles they waged as up-and-comers to encourage you, or sometimes just to boast. This can be good, as it gets your mind psyched for your own professional adventure, but it also can be a bit tedious, too. You often just want to go about it yourself, and not hear others go on and on about theirs.
If you come across a veteran like this, one thing you might want to do is pick their brain about the possibilities of today. Not to be critical or put them on the spot, but to see what they would really do online if they were starting out today. If they are pros—they probably are—they can probably put their own spin on why digital marketing has pote
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Spreading the Good Business Word Online
It’s hard to think about it now, but one could spend a good amount of idle time thinking about what the Western World was like before colonization. Or better yet, what did the first Europeans see when they first landed in the Americas? Was it as green and untouched as the Garden of Eden? Were there indigenous people living off the land? How did they survive in this almost otherworldly environment? All of these are interesting thoughts, and it’s worth checking out the history books for serious answers to these questions.
For some people, this is just a waste of good brain cells. Colonization happened, and now we’re here, so let’s get down to business. But if the same thinking is applied to the Internet, these people may tend to ponder a bit more seriously. Those first few HTML web sites on the World Wide Web back in the 1990s must have been their own first outposts indeed. Some survived, some didn’t. But now with the increased population online, the threatening feelin
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The Daily List of Duties for Online Business Pros
You have to admire people with those great memories—the ability to remember exactly what they ate for breakfast or Cal Ripken’s batting average when he played for the Baltimore Orioles in 1989. Short-term or long, it’s a real gift to be able to recall the past. These folks can skim the surface of their brains or reach deep into their memory, pulling out stuff that you can never remember.
The rest of us have to use other external methods to get the grey matter moving again. The most popular technique seems to be the list; writing down something that you need to remember later. Everyday tasks, grocery items, and holiday gift ideas all wind up as lists in someone’s back pocket all the time, and they are invaluable tools to have.
Online business folks can benefit from a list, particularly for their daily duties. There are those jobs that must be done regularly that online business pros forget or neglect over time, and this can cause severe problems in their work. Keeping a l
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Knowing the Criteria for Search Engine Marketing
If you’ve ever seen the famous John Boorman film Deliverance, you no doubt remember the “Dueling Banjos” scene, where Ronny Cox’s character and an odd-looking mountain man try to outdo each other by exchanging hot licks throughout a bluegrass tune. When most people recall the scene they often question the mountain man himself. In James Dickey’s adapted book, he’s described as a white-skinned boy who has never been to school and only knows how to pick the banjo. To see the film again, you’re not sure if he’s a boy or an old man, due to his odd appearance. Whatever the case is, he just plays and outdoes his rival with fierce right-handed rolls.
This does you give you pause. Some crack shots can’t do anything but hit a paper target right on the bull’s-eye. There are illiterate men who can’t read a newspaper headline but can check the points on your lawnmower engine in 10 seconds. Then there are intellectuals who can’t drive but know all the phyla for inse
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The Bold and Beautiful in Web Site Marketing
Looking at the history of design, you can see a real mix of marketing strategy and artistic merit. Cartoonists doing cute mascots for post-war household products have now become sought after as real pros of their field. Album covers and book dust jackets, once thought to be cesspool of silly, disposable drawings of popular culture, are featured in museums today and command a high price at auction.
When the Internet came into being, a whole new school of design arose. Web sites and web-site design became the new medium for the creatively talented to create on. Everything from 3D graphics to video streaming to interactive media was part of their palates, and many strove to push the limits of web-site design to see what could be graphically accomplished.
But as we’ve come to see today, web sites are not just the gallery pieces of the future. They are vehicles for businesses to gain clients, interest and professional connections between computer screens. While web sites a
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