5 Ways to Improve Your Mobile Marketing Platforms

Posted by on Nov 11, 2014 in sem | No Comments

Mobile Marketing PlatformsWith Halloween over and the winter holidays approaching, the shopping rush will soon begin. This year, mobile devices look to be the preferred platform for consumer purchases, letting people shop from anywhere, not just the mall.

Depending on how much you’ve invested in mobile marketing, this might sound a bit alarming. But it shouldn’t, as mobile marketing is just another opportunity for profit. Here are five tips that make clear why digital marketing can be a successful venture:

1.  Use Read More

The Perfect Take: How to Use Video Marketing Effectively

Posted by on Oct 21, 2014 in sem | No Comments

Video Marketing TipsContrary to what many have claimed, videos are actually a potent online marketing tool. However, there are some key things to know about using videos for search engine marketing purposes, some of which might surprise you:

1.  Consider Other Sites

While YouTube still dominates the world of online video presentation, many marketers argue that it isn’t always the ideal site for video SEM. Keep this in mind when testing your video content and consider trying them across multiple sites to … Read More

Now Trending: SEM Tips from Top Analysts

Posted by on Sep 30, 2014 in sem | No Comments

New Google TrendsRecently, Google analysts have found some interesting trends in how the popular search engine affects businesses online. And now, they’ve shared some information about common Google trends and how you can use the site for better marketing.

Here are just a few tips your online business can take advantage of for search engine marketing success:

1.  Note Popularity

Google has its preferences, meaning certain sites are regularly ranked higher based on their sheer popularity. Having any connection to these sites … Read More

Master Toolbox: How to Boost Your SEM Success

Posted by on Sep 9, 2014 in sem | No Comments

Useful SEM ToolsSearch engine marketing (SEM), like any other procedure, can be made easier if you have the right tools. These are especially advantageous when considering that many businesses don’t know about them, which means you could soon have the upper hand. Here are five tools to consider adding to your web marketing toolbox to boost your SEM success and get a step up on your competition:

1. Google Tools

You’re likely already using Google in some way, so you can be … Read More

“Hollywood” Meets SEO: Mastering the Art of Video Marketing

Posted by on Aug 1, 2014 in sem | No Comments

Mastering the Art of Video MarketingIt’s been argued that videos aren’t very successful at attracting business. However, if you’re interested in getting behind the camera again, now is the time to do so, as online business has now opened up new outlets to venture into the world of video production.

Here are a few reasons why online video marketing can now benefit your business:

1.  Reach

When people open a YouTube video or check the news on their “iPhone,” there’s a good chance their content … Read More

Five Benefits of Creating a Good Online Business Video

Posted by on May 30, 2014 in sem | No Comments

Five Benefits of Creating a Good Online Business VideoMany people debate the value of certain business techniques. Over time, video SEM has become one such technique that has fallen under scrutiny; some think it’s worthwhile, while others believe it’s a waste of time. But now, with the prominence of social media and mobile technology, video SEM has regained some of the lustre it may have lost.

Here are some benefits of creating videos for your online business:

1.  They’re Creative

Videos can make digital marketing enjoyable. They are … Read More

Creating a Well-Rounded Search Engine Marketing Campaign

Posted by on Apr 15, 2014 in sem | No Comments

Creating a Well-Rounded Search Engine Marketing CampaignIn online business, you cannot focus all your efforts on one particular aspect of your search engine marketing. Instead, it’s best to spread one’s efforts to get a better idea of what is and isn’t successful.


Online businesses usually market across several different mediums. For the Internet, these options include SEO, advertising on one’s own web site, and PPC, including PPC ad optimization. Having so many options can make digital marketing stressful, but there are ways to simplify the … Read More

Creating the Right SEM Package

Posted by on Mar 28, 2014 in sem | No Comments

Creating the Right SEM PackageThe search engine marketing (SEM) component of online business requires a great marketing campaign. But to do this successfully, you need to know and locate the components that create a successful SEM package. It will require a bit of research and effort, but the attention and subsequent profit it will bring your business make it more than worth it.

Back to Basics

Start by performing basic web site marketing, namely optimizing your landing page, blog posts, and graphics. In addition, … Read More

Getting the Right Help for Your Search Engine Marketing

Posted by on Oct 25, 2013 in sem | No Comments

Getting the Right Help for Your Search Engine MarketingOut of the Lot

Some of the content on reality TV shows can be pretty outrageous. Whether wrestling with a polar bear or vandalizing property, we often see people at their worst. This stuff is meant to be shocking—and it usually is.

One of the formats of these programs is undercover investigation. Some shows spy on unfaithful husbands, while others inspect restaurant hygiene. A lot of the more astute ones investigate fraud; audiences enjoy seeing a defrauded consumer reimbursed and … Read More

Taking Chances and Experimenting in Online Marketing

Posted by on Oct 8, 2013 in sem | No Comments

Taking Chances and Experimenting in Online MarketingBack To the Drawing Board

Simply put, there are rules in life that we have to follow. Speed limits and the laws regarding theft and murder are there to protect us—and if we break them, we get punished.

But those are moral principles that we have to abide by. Lesser rules don’t have to always be followed, and there are often times where we have to disregard them and try something new.

Experimentation often breeds new ideas and activities. In … Read More