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- Strategic Online Command: How to Strategize a Pay-Per-Click Operation for Your Online Business
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Tag Archives: video SEM
Crossing the Borders—Some Tips for International Online Marketing
Points Farther Beyond
You start your business. People get to know it locally. It does well. You get a little bigger regionally, again with more success. Then you stretch out to clients across your country. Now you are really cooking, doing your job well, and bringing in the financial rewards. That’s it. There’s nowhere left to go. Right?
Well, not exactly.
If you reach this point in your online business career, you’ve done well. There’s often no reason to go beyond this point and you can continue running your business at that optimum level, on that desired scale. But if you want to go a bit bigger, if you want more exposure, you might start thinking about international online business marketing.
With the Internet being what it is today, there aren’t a lot of borders that can’t be crossed by a well-experienced online business pro. In fact, it’s quite a lucrative opportunity to take your products and services to clients across borders and overseas—you are c
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Getting to the Good Stuff—Finding Good Help from Adequate Online Sources
Boundless and Broad, But…
Let’s see…Thai red curry recipe? Check. Rock and Roll Hall of Fame entries from 1994? Yup. A search engine for the central library in Buenos Aires? You bet—just brush up on your Spanish beforehand.
Question: is there anything one can’t find on the Internet? The probable answer is “Sure, but it will likely be available soon.”
Even the biggest dreamers out there couldn’t have speculated just how far-ranging the Internet’s information availability would be 25 years ago. It’s incredible. New information is added daily, existing information is updated, and people form new connections.
But then there’s the matter of finding something that’s actually any good. If you start to think about how many blogs and web sites go live every day, you wonder if all of it is bogus. Certainly, there is the common professor adage today that if you want decent information, the only good source is still the library. This isn’t far from th
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A Big, Little Production—the Power of Videos in Today’s Business World
The Power of the Image
These days, you’ve probably heard the critics and their gripes: there are too many computers, too many Internet connections, it’s all so flashy, and it’s probably making us stupid. This complaint-stream (or some variation of it) is regularly in the papers and on the news, and it’s all from the naysayers who are out to warn us all. But most of this isn’t that important. Critics get paid to say stuff like this, so it’s not worth taking to heart.
What’s important is the way that today’s media is affecting people’s lives in terms of how they educate and improve themselves. Slide over to the library, and you’ll likely see the audio-visual shelves stacked with how-to DVDs on playing chess, writing a screenplay, or saving on taxes. The coming of visual media has created a new, do-it-yourself (DIY) classroom that can help people learn while they cook dinner or type on their laptop.
This is where online business pros come in. Video product
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Multimedia Worlds—Using Today’s Technology for Business Purposes
Moving into Another World
So…business is good: You’ve got your ads online. You’re working with pay-per-click (PPC) and web site marketing. Your web site has your products’ listings, and people can order right online. Everything’s going fine.
Time to make a video.
You might think, “What? Why bother?”
A lot of people think multimedia for business purposes is a waste of time. Sure, it looks great and has all sorts of otherworldly imagery that is definitive of modern times. But it can be time-consuming to produce and can lead to nothing, professionally speaking. Multimedia, specifically online videos, web casts, and three-dimensional (3D) graphic ads, only seem to be for the très élite of the multimedia world. Business pros often opt out.
There is good reasoning here, but you need to be aware that multimedia must be understood correctly if it is going to have any benefit for your business. Knowing how to use multimedia properly is the key to its potentia
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The Reading List for Success: What Information Digital Business Pros Need on Their Bookshelves or eBook Screens
Words of Power
In the era of digital 3D movies, electronic music, and mobile technology, terms like “book” and “reading” are bound to trigger at least a groan or two. That or some folks might make the outright declaration that reading is dead. “It’s all on video, haven’t you heard,” some might say with a grin?
Many people have terrible memories from high school English class, committing Burns’ poems to memory, or trying to unpack Shakespeare and Fitzgerald’s subtexts. But, that was school and if you’ve been lucky, you’ve never had to darken the door of a literature class since then. Moreover, you’ve found some pleasure in reading things you enjoy, either for work or for home, be it oral histories of athletes or Borges’ collected fiction. Now reading is enjoyable…and there’s no final exam!
But, there is the matter of keeping informed for your business if you are a digital business pro. Like it or not, you have to keep reading to stay up on t
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Going Viral: Multimedia Marketing and its Visual Rewards
When You First Start Out Online…
Whether you’ve been at your own business for a while, or you’re just new to it, you’ve probably heard more than a few war stories about someone else when they first started out. They could be a famous entrepreneur a la Sir Richard Branson, or just a local veteran to your area, and they dish out the stories of the battles they waged as up-and-comers to encourage you, or sometimes just to boast. This can be good, as it gets your mind psyched for your own professional adventure, but it also can be a bit tedious, too. You often just want to go about it yourself, and not hear others go on and on about theirs.
If you come across a veteran like this, one thing you might want to do is pick their brain about the possibilities of today. Not to be critical or put them on the spot, but to see what they would really do online if they were starting out today. If they are pros—they probably are—they can probably put their own spin on why digital marketing has pote
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The Daily List of Duties for Online Business Pros
You have to admire people with those great memories—the ability to remember exactly what they ate for breakfast or Cal Ripken’s batting average when he played for the Baltimore Orioles in 1989. Short-term or long, it’s a real gift to be able to recall the past. These folks can skim the surface of their brains or reach deep into their memory, pulling out stuff that you can never remember.
The rest of us have to use other external methods to get the grey matter moving again. The most popular technique seems to be the list; writing down something that you need to remember later. Everyday tasks, grocery items, and holiday gift ideas all wind up as lists in someone’s back pocket all the time, and they are invaluable tools to have.
Online business folks can benefit from a list, particularly for their daily duties. There are those jobs that must be done regularly that online business pros forget or neglect over time, and this can cause severe problems in their work. Keeping a l
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Knowing the Criteria for Search Engine Marketing
If you’ve ever seen the famous John Boorman film Deliverance, you no doubt remember the “Dueling Banjos” scene, where Ronny Cox’s character and an odd-looking mountain man try to outdo each other by exchanging hot licks throughout a bluegrass tune. When most people recall the scene they often question the mountain man himself. In James Dickey’s adapted book, he’s described as a white-skinned boy who has never been to school and only knows how to pick the banjo. To see the film again, you’re not sure if he’s a boy or an old man, due to his odd appearance. Whatever the case is, he just plays and outdoes his rival with fierce right-handed rolls.
This does you give you pause. Some crack shots can’t do anything but hit a paper target right on the bull’s-eye. There are illiterate men who can’t read a newspaper headline but can check the points on your lawnmower engine in 10 seconds. Then there are intellectuals who can’t drive but know all the phyla for inse
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Being a Video Superstar with Online Marketing
Becoming a famous person can be an easy, one-time event or a laborious process that can take years and come with no guarantees of fruition. We’ve seen the young nobodies of the world get discovered and rise to meteoric success without much outside assistance. We’ve also seen people who have been in the trenches for years, working away, and suddenly in their golden years, they finally get the recognition they deserve. In the end, there’s no real rhyme or reason to becoming famous. Just dreams and hard work.
A lot of online marketers want to become famous, or at least have their products become famous with the consumer body at large. They work, sweat and experiment with every format they can to make themselves real superstars of the mass market. Sometimes they succeed, sometimes not, but sometimes they overlook some methods that can really help them become the superstars they yearn to be. Like making a video.
There’s a good chance you are groaning as you read this. An
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