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- Buffet of Service—Offering the Public the Most From Your Business Web site
- Plan “B” for PPC: Knowing What to Do in PPC Emergencies
- Right at Your Fingertips: Free SEO Help Right From the World Wide Web
- Accounting for Fluctuation: Trying to Manage Your PPC in Times of Change
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Tag Archives: search engine marketing
With the abundance of visual media today, it may seem trite for any online business pro to make a video. Kids can do it with their smartphones and video media is so prevalent everywhere—from subway platforms to stadiums—that it’s almost redundant. But video still has a place in online business and can be used to generate great business results.
The thing about videos for online business is that they have a two-fold purpose: to provide information and to help function in online searches to get more clients. Like web site marketing, you have to create a video with specific conditions in mind if it is going to have the potential to bring in more success for your business or video SEM (search engine marketing). There has to be planning involved.
The video production side takes the most planning, but it can be fun, too. You might want to offer a promotion or offer some sort of educational information to a specific portion of the public. Whatever the c
These days, you’ve probably heard the critics and their gripes: there are too many computers, too many Internet connections, it’s all so flashy, and it’s probably making us stupid. This complaint-stream (or some variation of it) is regularly in the papers and on the news, and it’s all from the naysayers who are out to warn us all. But most of this isn’t that important. Critics get paid to say stuff like this, so it’s not worth taking to heart.
What’s important is the way that today’s media is affecting people’s lives in terms of how they educate and improve themselves. Slide over to the library, and you’ll likely see the audio-visual shelves stacked with how-to DVDs on playing chess, writing a screenplay, or saving on taxes. The coming of visual media has created a new, do-it-yourself (DIY) classroom that can help people learn while they cook dinner or type on their laptop.
This is where online business pros come in. Video product
Whether you’ve been at your own business for a while, or you’re just new to it, you’ve probably heard more than a few war stories about someone else when they first started out. They could be a famous entrepreneur a la Sir Richard Branson, or just a local veteran to your area, and they dish out the stories of the battles they waged as up-and-comers to encourage you, or sometimes just to boast. This can be good, as it gets your mind psyched for your own professional adventure, but it also can be a bit tedious, too. You often just want to go about it yourself, and not hear others go on and on about theirs.
If you come across a veteran like this, one thing you might want to do is pick their brain about the possibilities of today. Not to be critical or put them on the spot, but to see what they would really do online if they were starting out today. If they are pros—they probably are—they can probably put their own spin on why digital marketing has pote
It’s hard to think about it now, but one could spend a good amount of idle time thinking about what the Western World was like before colonization. Or better yet, what did the first Europeans see when they first landed in the Americas? Was it as green and untouched as the Garden of Eden? Were there indigenous people living off the land? How did they survive in this almost otherworldly environment? All of these are interesting thoughts, and it’s worth checking out the history books for serious answers to these questions.
For some people, this is just a waste of good brain cells. Colonization happened, and now we’re here, so let’s get down to business. But if the same thinking is applied to the Internet, these people may tend to ponder a bit more seriously. Those first few HTML web sites on the World Wide Web back in the 1990s must have been their own first outposts indeed. Some survived, some didn’t. But now with the increased population online, the threatening feelin