Tag Archives: Google Panda

The Damage Done–Bad Content Mistakes and How to Avoid Them

Bad Content Mistakes and How to Avoid ThemNot Enough Care

People are people. When they do their jobs well, they can do them spectacularly. When they make mistakes, however, the results can be disastrous. More often than not there is no malicious intention behind severe mistakes. Disastrous results are often simply due to making mistakes along the usual course of human activity. Error is part of our behaviour, plain and simple.

With the coming of the technological age, the chances for mistakes in business practices have become more prominent. Business pros working in cyberspace are frequently dealing with media platforms that they are not familiar with and often have to learn on the fly. Getting the success they want is tough and making mistakes that can hurt their business is easy.

What has to be understood, though, with online business is that you have to put a lot of care into what you are doing. It’s a fairly new practice that requires alert senses. Whether you are creating a web site, putting Meta tags in you

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Keeping Out of the Watchdog’s Eye—Understanding Google Panda

Understanding Google PandaAn Eye in the Online Sky

Today, many people see the Internet as the only Wild West–type free-for-all currently in existence. Ask anyone that has been laid off from a DVD or music CD production company; they will probably agree. The results of media piracy are often equated to the early frontier’s best cattle rustling. Add to that all the blogs of entertainment gossip, multimedia art creations, and numerous start-up business sites, and you have a sensational landscape that seems free and often downright lawless.

Well, it is, and it isn’t. To this day, businesses, especially those in the media development areas, are still newly colonizing the Net without a lot of restriction. But for online business entrepreneurs, there are some restrictions in place, and many of them aren’t well-known by many doing business online.

This is the case with “Google Panda.” While its name sounds like a cute mascot on a computer game or a parade costume for Silicon Valley, Googl

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Golden Words: Unraveling the Secrets to Keywords

Unraveling the Secrets to KeywordsThe Secret Code

Whenever a new form of media becomes available, there are always critics not only declaring that the new type of media is silly, but also that it’s murdering some aspect of society. The birth of photography was going to kill painting and represent life in dull fashion. Television was supposed to rot our brains while making us illiterate. Google was out to destroy our concentration while making us more illiterate. You’ve probably heard these quips or variations of them.

But, doing a little research reveals something different. Photography didn’t kill painting so much as it became its own creative medium. Lots of early television episodes and dramas employed some of the best writers ever, and left words that are still studied today. And, if all those articles on Google you read every day are making you illiterate, then the problem might require a bit more analysis. The truth is that new media are just another form of human expression, and will likely

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The Reading List: Educating Yourself in Online Marketing

Educating Yourself in Online MarketingUsing Your Resources

Ivy League schools. MBAs. Post-graduate certificates, in-class or online. Combination certification, and degrees with focuses on international business and digital marketing. The list goes on and on and on…

There’s no doubt that you’ve at least heard of some of the terms in the list above. They are some of the most popular education courses for today’s aspiring business types. They all have reputations that are designed to bring the young and hungry, or even the seasoned, into the business world with knowledge. There have been many graduates, and many successful ones at that. The number of education outlets, as a result, has grown exponentially throughout the world.

If you have the cash and time to take these courses, you should probably do so. Most of them are there to put you on the right track in the modern business world. Business studies are good for actually putting people in the realm of work that they teach.

But, you might not have th

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The Keys to Riding the Keyword Highway for Online Business

There is something intrinsically amazing in seeing something being built. From the planning stage to the finished product, the marvel that human beings can make a composite object peaks the fascination of other members of the human race. After all, we might just be the only mammal in existence that can generate, plan, and execute our ideas to create something that betters our lives. Be it the factory working making car parts on the Ford assembly line of days gone by, an independent contractor designing blueprints to build a house, or a theater group creating and performing a new drama, it is always an astonishing process of construction. It’s often the building of great things that helps us learn the meaning of life.

If you’ve worked in online business, you know that just working to sustain your business gives you enough wonder and nerve-wracking fear to last three lifetimes. But it’s necessary; if you are even going to achieve the slightest bit of success, you rea

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The Keywords that Are the Keys to Success

Keys to SuccessWhen you were young, you likely dreamed of the good life of celebrity stardom. That great football player, maybe a Hollywood A-lister, a rock idol in front of a hip band bringing the anti-establishment message to the masses…these were all great dreams that stimulated you to do your best. Now if you didn’t achieve this, there’s no shame at all. Most don’t, and the ones that get famous often did so either by accident, with a great public relations (PR) department behind them, or with a lot of hard work. But it’s okay to dream, and you can realize different dreams of success later.

What you have to be careful of is how you criticize. People that become famous are great fodder for the cynics, satirists, and anyone in a bad mood. They can accuse the famous of being slackers or living the pampered life of limos and late nights. It may be hard to believe, but after close examination, these people actually work hard at their craft. Be it physically demanding work, like singing a

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The Words that Hold the Key to Online Business

Key to Online Business Do remember your first word? How about the right words to say to a loved one? What about your favorite curse…oh wait. Let’s avoid thinking about those words for now.

Even in this day and age when people profess they don’t like to read or buy books, the written language remains relevant and significant. If you grab that free paper on the bus or watch the television news feeds, you won’t understand them at all if you don’t have some semblance of vocabulary, sentence structure and written communication. Even communication through visuals requires some form of written language. Take the Internet, for example: there could be no visuals without written code, no media updates without paragraphs—or character counts—and no videos without written links. Like the frustrated screenwriters inHollywoodtell the directors: “All the images start with the written word!”

In online business, you don’t need a lot of words. Some mark-up codes here and there, som

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How to Not Fall Out of Favor with Google Panda

Google PandaLife is great. We are afforded freedoms and responsibilities that others can’t get in other parts of the world, and we have the privilege of making our own decisions that suit us best. In the end, people can be people the way they want to be.

This sounds great and fairly idealistic, but real life is a bit different. We are often given some help to ensure that we use our personal freedoms correctly. We like to drive, but if we go a bit faster than the legal limit, there is that very nice police officer with the radar to ensure we readjust our speed. We like to pound down joy-inducing drinks at the bar, but if we get rowdy, some very nice and very big bouncers come to remind us of our disturbing behavior. In life, whether we like it not, we have restrictions. Sure, we can do what we want, but we have to not affect others in threatening ways. Certain folks are employed to make sure the peace between people is kept.

Even in online business, there are a few guards out there to keep us in line with ou

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