Getting a good ranking in a search engine such as Google, Yahoo!, or Bing hasn’t been the easiest thing for many companies. Search engines are getting smarter every day and they are updating themselves to filter out Spam and Low-Quality web sites from their index to maintain their search engine quality and to build trust among users, so now it takes more than just good content to top your competitors.
On-page optimization is one of the very first steps you should take as part of your search engine optimization (SEO) strategy; every webmaster should look into it. But you may ask, why it is so important? Well, literally speaking, if you can do proper on-page optimization for your web site, you can not only rank well in a search engine, but also can increase the overall readability of your web site for your visitors. Visitors and search engines are alike nowadays: they both need good, reliable, unique and readable content that makes you unique and makes the readers come to your site repeatedly.
Below are some important things involved in on-page optimization.
1. Title Optimization
A site’s title tag is a very high priority for web site optimization. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given very high importance—out of the thousands of results that a searcher sees, your site’s title has to be appealing enough for him/her to want to find out more information. Your title should be appealing enough to the search engine in order to rank you above thousands of other web sites similar to yours.
2. Meta Tags Optimization
A site’s meta tags may not be as important as they used to be; however, we feel that meta description is something you can’t just ignore. A site’s meta description should contain a brief description of your web site, focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing, he/she is likely to click and go to the page to find out more information. But if your meta description is too generic and isn’t written very well, then there is a good chance that your site will simply be ignored.
3. Important HTML Tags
It is necessary for you to highlight certain parts of your web site that you want your readers to look at. There are several tags in HTML that allow you to do so. For instance, the header tags [h1], [h2], [h3], Bold, [strong], Italic, [em], etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your web site.
4. Keyword Optimization & Synonyms
Your site’s content needs to be optimized in such a way that it will suit both search engines and your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords and your content.
5. Link Optimization
It is important to optimize your internal and external outbound links for search engines, as well as to provide your visitors with better navigation.
6. Image Optimization
If your site has lot of images, you need to optimize them, too, as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However, for a web crawler, the whole interpreting process is completely different. Search engine spiders can only read text, not images. So you need to use some special tags for your images in order to give them some meaning.
Off-page optimization is work that you undertake outside of your web site to improve your SEO rankings and visibility for your customer. Off-page optimization is more focused on the digital marketing of your web site over the Internet.
Off-page optimization is more focused on link-building work and social media marketing. Web sites should have more and more backlinks from various quality web sites for SEO ranking. Similarly social media is very important tool to market your web site over the internet.
Off-page optimization usually consists of different link-building methods:
- Directory Submission
- Social Bookmarking Submission
- Blog Posting
- Blog Hosting
- Article Submission
- Press Release Submission
- Forum Posting
- Footer Links
- Affiliate Marketing
- Review Posting
- RSS Feed Submission
- CSS Submission
- Video Submission
- Profile Creation
- Link Wheel
- Social Media Optimization
Off-page optimization should be a continuous process, because if you do not do it, your competitors will do it. It should also be diverse and focused on various methods.