Social media marketing is no longer a niche or novel idea. Building up a company’s profile page, linking with customers, and sharing content are all accepted as necessary in order to better establish a brand identity and reach out to old and new audiences alike. Social media for small business is especially important since these companies often lack strong, solidified brand identities and may still be trying to get their foot in the door. While it is true that social … Read More
Using Facebook for business just got a lot more difficult. Small business social media marketing uses different web sites to increase brand awareness and reach consumers. There are few better social media sites for business than Facebook, which is the most popular social media network in the world, used by people of all ages.
Now Facebook is making changes to its news feed. These changes to the Facebook news feed are being called #Friendmageddon, as they will have a big … Read More
In social media, sharing is the new word-of-mouth. As users toss articles and links back and forth, businesses stand to generate a lot of extra attention and draw new eyes to their sites. Few things are more powerful than word-of-mouth, so making a social media strategy that encourages sharing is a great form of web site optimization for small businesses. Getting your web site into a position where content is easily and frequently shared, however, is tricky. Here are some … Read More
In the age of social media and YouTube, an entire generation has learned how to turn personal identities into a type of brand. This same sort of online marketing can be used by local businesses to not only grow and strengthen their brands but also as a form of user engagement tactics. Embracing the use of video marketing for local businesses is an important step in this process and also one that needs to be addressed slightly differently than other … Read More
For local businesses, social media strategy in 2016 can be the difference between success and failure. Social media is more important than ever. Many internet users now primarily use social media while online, whether to interact with friends, network with colleagues, watch videos, read the news, or find online content.
If your business does not use social media, you are failing to reach a large amount of potential customers. As well, you are losing out on opportunities to develop connections … Read More
Social media marketing for Toronto-based companies is a must because they need every edge they can get in the crowded market. However, while social media is a part of most companies’ marketing strategy now, many do not realize how much of a direct effect it can have on sales. When it is done effectively, social media marketing can boost business revenue and profit. For many companies, social media marketing is now the main method of obtaining new customers and making … Read More
When it comes to SEO, social media marketing is often thought to play an important part. However, few people truly understand exactly how much SEO and social media overlap. While many people do not appreciate just how important social media factors are, others overestimate just how much influence social media can have on their rankings. The truth is that social media does seem to have an impact on search engine rankings, but it can be difficult to measure exactly how … Read More
When it comes to your business’s social media marketing, it can be difficult to determine what your return on investment (ROI) is. If you’re trying to figure out whether a campaign is a success for your business, then you need to know your ROI. Unfortunately, ROI can be very difficult to figure out when it comes to social media. There is no way to figure out exactly how much business your social media is generating and attempts to figure out … Read More
Twitter is unique among social media platforms because it presents a focused, direct message; it has to, considering the character limits. The micro-sharing platform is a powerful tool for developing brand identities and engaging with audiences, but it takes more than regular tweeting to get the results you want. Effectively using Twitter for content marketing takes a certain degree of finesse and an understanding of how both the networking service and its users work.
If you want followers … Read More
In the rush to optimize your business’ social media presence, it can be easy to trip up. Being overeager and diving in without a proper understanding of the unique nature of social media platforms could set you up for a number of pitfalls. Keep these common errors in mind as you devise and implement a social media strategy in order to be better poised to reap the rewards effective marketing can bring.
Too Many Platforms
Facebook, Pinterest, Twitter, Google+, Tumblr, … Read More