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Category Archives: Social media marketing
By | Published By Michael Arnold October 15, 2013
You may have looked around your office and noticed that it’s, well, a mess. Old documents with coffee stains, a full trash can, and piles of dusty books and computer gear are all fairly commonplace in any pro’s workplace. If you take the old mantra “a mess means that a genius is at work” to heart, you might be able to live with your slightly disheveled environment.
But your office, man cave, den—those places can get messy. Some places, however, simply can’t.
Online business pros have to put a lot of effort into organizing their work; after all, it’s what people see online that leaves an impression, helping them decide if they’ll buy your wares. Letting things get disorganized is a good way to let your business fall to pieces in a short period of time.
With certain online business media, keeping it closely watched and organized is paramount. The key example here, of course, is your business’ web site. That said, it’s important to note oth
By | Published By Michael Arnold April 30, 2013
The popular conception of social media is often one of a party. In other words, it’s seen as a fun, if a bit more casual, way to market your business. While it can really help your business become successful online, it is still seen as a bit less useful business tool than, say, PPC (pay-per-click) or search engine optimization (SEO). “It’s for kids,” some say.
The problem is often that online business pros don’t approach social media campaigns with intention. If you are going to use any business tool properly, you have to use it seriously. Social media is no different; at the end of the day, you have to use social media as purposefully and thoroughly as any other business tool, period.
This starts right from the beginning of your usage of social media. You have to create accounts specifically for your business, not you or your personal usage: post information relative to your business, have a regular posting schedule for business updates, and
By | Published By Michael Arnold November 8, 2012
If you’ve been following the news recently, you might have heard that Facebook hit its highest member registration. This, in combination with David Fincher’s acclaimed feature film The Social Network, had made Facebook one of the social milestones of the Twenty-first Century. Whatever you may think about Facebook, and other social media, you can’t deny its potency within global society, and how it has linked people together.
Of course, with all the monumental achievement comes the reflexive criticism. Many still feel that social media, professional sites included, are fads, and open windows into people’s private lives. Moreover, recent reports have suggested that the heads of these sites are not business savvy, and an economic crash of epic proportions for them is coming.
This is always the case with any new phenomenon, be it the Beatles or a moon landing. For all that humans achieve as a professional peak, th
By | Published By Michael Arnold October 23, 2012
Whenever you get the notion to do something, especially as an independent business pro, you may been keen on doing as much of it yourself as you can. A lot of your family and peers might criticize this, urging you to hire an expert or at least get some help in the form of taking classes. But, there are two good reasons you want to do something yourself: 1) you learn something new; 2) and you save on costs. What person would not understand this in the end? A lot of actors, carpenters, and businesspeople have opted for their own brain and eyes to be their teacher, and have had success at it.
Of course, some things require instruction. If you want to be an electrician or go into law, you simply have no other option but to study. But, in digital business, there are still some things you can learn on your own. Social media marketing is one of those areas.
Going Through the Process
Social media web sites, whether they are used for business or personal reasons, are pretty easy to use. They have an a
By | Published By Michael Arnold June 6, 2012
There’s a school for everything these days and a license for just about everything else. If you want to be anything from a chemist to a wedding DJ, there’s a program to take in a post-secondary institution. And if you want to drive a snow mobile or use a boat, you may have to get a license to operate them. We’ve come a long way as a society and, depending on your attitudes towards this kind of social progress, have refined educational and operational procedures for just about everything under the sun. Legitimacy has become the foundation for our behavior.
Finding criminals through science is still an evolving practice. Art schools promising to generate the next Gauguin are still under scrutiny. And then there’s the matter of how to improve your memory; a school to make sure that you don’t forget your kids’ birthday or anniversary would likely have a student roster a mile long.
If you wanted to squeeze in another unmapped, unrefined phenomenon, you