Does Your Web Site Have Good Traffic, But Low Conversions?
It can be frustrating to find that, although your web site gets strong traffic and plenty of visitors, you still struggle with improving your web site’s conversion rate. In these situations, unlike in other aspects of SEO, the challenge is not in getting your message out to potential users. Your message is out there, people are responding and clicking, but there is still one last hurdle to cross before those … Read More
If you want to increase your web site traffic and sales, then you need to understand who your target audience is. The reality is that almost everyone is on the Internet nowadays. There are millions of consumers online. Many of them are not your target audience and are never going to buy your product or service, so you need to be able to weed through them to find your potential customers. Improving online sales means determining who your target audience … Read More
For businesses concerned about their search engine optimization (SEO), a large focus revolves around search engine results pages (SERPs) and how to generate organic clicks and a higher click-through rate (CTR) on it. Clicks in SEO not only represent audience members who have decided to check out your web page, but are also tiny signals to Google about your relevance and popularity. Getting enough clicks means Google takes more notice and your SERP position may go up as a result. … Read More
When you use the right SEO strategy, you can grow your business, increase revenue, and attract more customers. Of course, when you use a poor strategy or make SEO mistakes, the opposite is true: you can cost your business money and fail to attract customers. When you are working on your business’s online content marketing, there are specific techniques you should use to increase search engine rankings and attract customers.
Here are the top four SEO mistakes that companies make … Read More
It can be easy for local stores to let their search engine optimization (SEO) slide. Managing SEO and local search results can be time consuming and confusing, especially if you are trying to juggle running a business. However, finding time to invest in local SEO can produce big gains over time and there are some very specific reasons why businesses should consider tackling SEO for their local stores either solo or with the help of a specialist firm.… Read More
If you run a business, you have likely performed a competitive analysis of other companies, but did you know that you can do the same for your local SEO? In fact, when you are creating an SEO strategy for your online marketing, competitive research can help you see what your competitors are doing and make your company stand out against theirs. Once you have developed your own SEO and social media strategy, performing competitive analyses can be the next step … Read More
Using local SEO to grow your company can be confusing when you do business in multiple locations. Local SEO is a web marketing strategy that focuses specifically on targeting people close to your business. However, once you have outlets or offices in multiple cities, it can be much harder to keep your marketing “local.” How do you use SEO for multiple locations? While it can be a bit tricky, there are a number of SEO, online marketing, and web techniques … Read More
SEO for local businesses is a tricky matter that can be compounded by lacking the resources, manpower, or knowledge needed to undertake proper keyword and content research or implementation. This is why outsourcing SEO services is often a viable, sometimes highly advisable, move for a local business to make. Outsourcing local SEO services allows even the smallest local business to affordably draw in customers, expand brand awareness and reach, and grow operations.… Read More
When people do a local search for businesses, they often never look past the initial listings. If your business does not come up as one of the top results for a local search, then it may as well not be seen at all. Google has recently made changes that make it more difficult for businesses to appear in these top spots. For any business that wants to use the web to attract more customers, it is crucial that it appears … Read More
As sophisticated as search engine algorithms can be these days, they sometimes need a helping hand in the form of schema markups.
What Is Schema Markup?
A schema is a form of structured data and are highly useful parts of local SEO practices since they allow you to more precisely define how search engines should interpret parts of your web site. Schema markups are essentially a form of labelling that can be incorporated into a page’s HTML coding so that … Read More