Using SEO and PPC for small business success is important, but many businesses struggle to decide where to invest more money. Should you prioritize your SEO budget or your PPC budget? Which of these online marketing methods will bring small businesses better results and help them increase sales, grow their business, and boost profit?
The truth is that while both of these marketing strategies are effective, every business needs to consider their own needs and goals to determine where their … Read More
In the world of online marketing and SEO, the big new trend in 2016 is voice search. In fact, voice search is already here. Several recent surveys have found that over half of teenage Internet users use voice search at least once a day. As well, over 40 percent of adults use voice search each day, and that number is only expected to grow.
Voice search has been made possible by virtual assistants like Siri (with Apple), Cortana (with Windows), … Read More
Search engine optimization (SEO) just got a little bit different, as Google has recently updated their search results page. The new AdWords update has big implications for businesses that use online marketing and SEO.
Traditionally, Google’s search engine results have featured a couple ad slots at the top of each page, as well as advertisements along the sidebar. That is no longer the case. Google has eliminated all advertisements on the right sidebar. Instead, more advertising slots will appear on … Read More
Does Your Web Site Have Good Traffic, But Low Conversions?
It can be frustrating to find that, although your web site gets strong traffic and plenty of visitors, you still struggle with improving your web site’s conversion rate. In these situations, unlike in other aspects of SEO, the challenge is not in getting your message out to potential users. Your message is out there, people are responding and clicking, but there is still one last hurdle to cross before those … Read More
If you want to increase your web site traffic and sales, then you need to understand who your target audience is. The reality is that almost everyone is on the Internet nowadays. There are millions of consumers online. Many of them are not your target audience and are never going to buy your product or service, so you need to be able to weed through them to find your potential customers. Improving online sales means determining who your target audience … Read More
For businesses concerned about their search engine optimization (SEO), a large focus revolves around search engine results pages (SERPs) and how to generate organic clicks and a higher click-through rate (CTR) on it. Clicks in SEO not only represent audience members who have decided to check out your web page, but are also tiny signals to Google about your relevance and popularity. Getting enough clicks means Google takes more notice and your SERP position may go up as a result. … Read More
When you use the right SEO strategy, you can grow your business, increase revenue, and attract more customers. Of course, when you use a poor strategy or make SEO mistakes, the opposite is true: you can cost your business money and fail to attract customers. When you are working on your business’s online content marketing, there are specific techniques you should use to increase search engine rankings and attract customers.
Here are the top four SEO mistakes that companies make … Read More
It can be easy for local stores to let their search engine optimization (SEO) slide. Managing SEO and local search results can be time consuming and confusing, especially if you are trying to juggle running a business. However, finding time to invest in local SEO can produce big gains over time and there are some very specific reasons why businesses should consider tackling SEO for their local stores either solo or with the help of a specialist firm.… Read More
If you run a business, you have likely performed a competitive analysis of other companies, but did you know that you can do the same for your local SEO? In fact, when you are creating an SEO strategy for your online marketing, competitive research can help you see what your competitors are doing and make your company stand out against theirs. Once you have developed your own SEO and social media strategy, performing competitive analyses can be the next step … Read More
Using local SEO to grow your company can be confusing when you do business in multiple locations. Local SEO is a web marketing strategy that focuses specifically on targeting people close to your business. However, once you have outlets or offices in multiple cities, it can be much harder to keep your marketing “local.” How do you use SEO for multiple locations? While it can be a bit tricky, there are a number of SEO, online marketing, and web techniques … Read More