Almost any guide to search engine optimization (SEO) will bring up keywords, either in passing or as a piece of advice. Keywords are one of the basic cornerstones of an effective SEO strategy and the ability to maximize their effectiveness will be a large contributor to your business’s Google ranking. Of course, in order to actually devise SEO strategies involving keywords, you have to actually know what those keywords are in the first place.
It can be easy enough to … Read More
Most SEO keyword techniques revolve around getting your web pages associated with commonly searched-for words. This is a perfectly viable approach and has worked for countless companies. However, there are also benefits to be found in long-tail keywords.
“Long-tail keyword” refers to more specific, wordier inquiries that are typically four words or more in length. The most common example of a long-tail keyword is a location search, like “pet grooming in Toronto” or “Italian restaurants in Boston,” but these are … Read More
Local SEO has increasingly become a popular and important way for small- and medium-sized businesses (SMBs), and even major corporations, to reach customers. In the U.S. alone, over seven billion unique searches are performed each month. Often, these results can turn up local results for non-local searches.
More and more SMBs are investing in local Search Engine Optimization (SEO) services. Despite their best-laid plans, many businesses still make mistakes when it comes to their SEO campaign. Here is a breakdown … Read More
Local Search Directory Accuracy and Consistency
There are a remarkably large number of sites that can register businesses: Yelp, Zomato, LocalBusiness, Google+, YellowPages, Facebook, and more can all be used to establish business profiles. While staying on top of all of these can be beneficial to improving your business’s profile, you also need to be careful to make sure the information presented is both accurate and consistent.
In most cases, this just means being sure that you don’t have a … Read More
Local SEO services aren’t just for mom-and-pop operations anymore. Many large- and medium-sized businesses are starting to realize the value of focusing their SEO marketing locally as opposed to nationally and internationally. In fact, local SEO has grown in such leaps and bounds in recent years that any organization that doesn’t make it a part of their marketing efforts runs the risk of being left in the dust.
If you’re looking to launch a local SEO campaign, here are a … Read More
SEO now has made the transition from keyword stuffing to achieve a high rank in search results to now encompassing a more total user experience in order to be recognized by Google and other search engines. Though keeping up with Google algorithms is a task in itself, the general premise is that providing users with an engaging, well-designed, content-filled site will result in positive rankings.
But it must be said there are other factors that go into being the top … Read More
Entrepreneurs today are constantly looking to give their businesses some advantages in reaching new targets. SEO has been an effective tool for driving traffic to web sites and providing entrepreneurs with the advantage they’re looking for, but taken a step further, local SEO has even more benefits and can generate localized traffic to give businesses a significant presence within their community.
Local SEO Focuses Search
SEO has reached the point where every organization recognizes its importance and has developed some … Read More
Amazon’s recent launch of Home Services is another big change in the consumer marketplace. It’ll allow people to order professional services online, from plumbers to interior decorators. Many professionals see this as a way for Amazon to present yet another highly competitive advantage for themselves. This is on account of there being no fee to register with Amazon Home Services, therein competing with similar digital service registries like Yelp.
Aside from industry competition, local businesses need to be aware of … Read More