It can be tricky to compare different SEO pricing models since, even before you get to the actual sums, different SEO packages come with different assumptions and service expectations that will affect your decision-making. Although it is true that cheap (or expensive) SEO is not necessarily the best SEO, it is also true that you get what you pay for, which adds yet another layer of complication to the decision-making process. This guide should help give an explanation of the … Read More
Google AdWords has once again outdone its own SEO standards by incorporating the option to enable cross-device conversions in businesses’ AdWords campaign. Cross-device conversions allow businesses to measure the frequency with which users click on their ads from one device and then switch to another device or a different web browser on the same device to complete the transaction. This is a game-changing development because it improves the accuracy and efficiency with which adwords conversions are measured, and it will … Read More
Google describes micro-moments as “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” To translate this into English, a micro-moment is an in-the-moment occasion where a search is made because of another action taking place simultaneously. If you have even been in a store, looking at an item on the shelf, and done a search to see how it compares to prices at another location, that’s a micro-moment. If you’ve just … Read More
On September 1st, 2016, Google updated its former search engine optimization (SEO) results algorithm for local businesses to what has unofficially been dubbed the Google Possum update. The main prerogative of this update is to help searchers find the local businesses and services they are seeking and filter out spam as efficiently as possible in the process. SEO experts are already reporting that the update has had positive search results for many local businesses in Toronto and the GTA. They … Read More
For business web sites, an SEO agency can increase web traffic and business success by focusing on local content. The internet is crowded, and it can be hard for small businesses to stand out in the crowded online marketplace. Having an online marketing strategy is essential to success, but it can be a challenge to leverage a business web site and attract customers, let alone convert them into sales and revenue.
One of the main methods that SEO agencies use … Read More
Site navigation is an important but often overlooked component of any web site. For a better user experience, having effective site navigation is key. If users cannot navigate through your site to where they want to go, they are less likely to continue using your site. With a proper web site layout and navigational structure, you can make your site more usable.
What many business owners don’t realize is that site navigation also plays a role in search engine rankings. … Read More
Search engine optimization (SEO) can be a confusing matter for many businesses. The techniques and metrics that go into producing high returns on investment, strong Google appeal, click rates, and so on can often appear arcane, obtuse, and sometimes counter-intuitive. Add in how it often takes time for any new or changed SEO strategy to show results, and you can be left in a situation where you have no idea if your needs are being met effectively after outsourcing SEO. … Read More
Over the past few months, Google has been tinkering with a new feature currently being called “Google Local Business Cards.” Originally rolled out to provide quick information on the 2016 presidential candidates, the cards are now being broadened in scope. Although still in the preliminary phase, understanding how these cards work can still help improve your business’s local search results.
What Are Google’s Local Business Cards?
One of the recurrent challenges for Toronto’s small businesses trying to boost their SEO is that they often go against larger, better-established companies. A small business’s web site will inevitably be outclassed by companies like Walmart, Home Depot, and other firms that have had years and massive marketing engines to build up their online presence that all but guarantee their appearance in Google’s top results. While this task can seem daunting, it is far from impossible. Plenty of Toronto’s small … Read More
When creating a local business web site, it is easy to get confused between being search engine friendly (SEF) and search engine optimized (SEO).
For any web site, search engines are crucial for success. While social media is becoming important as a marketing avenue, most Internet users still use search engines to look up businesses, shop for products, and seek answers to their questions.
Making a web site search engine friendly and search engine optimized is important, but many people … Read More