The world of online marketing is constantly changing, and that means modern SEO practices are crucial for success. What was good SEO five or six years ago could leave you in your competitor’s dust in 2016. Search engines are always changing and altering their algorithms, while Internet users’ tastes and habits change. SEO is constantly evolving, and marketing success depends on using modern SEO as opposed to outdated SEO.
Here are some modern SEO strategies that will help you achieve … Read More
Getting people to click on your web site can be hard enough, but a bigger challenge is enticing visitors to stay on long enough to read your content. An engaging web site can reducing your bounce rate and boost average page time—these are two valuable web site engagement metrics for any business or blog. Effective engagement is as much a matter of layout as it is content and can be approached from a variety of angles.… Read More
Search Bars and Filters
Static pages are all well and good for explaining the specifics of what your business does, but your web site’s “About Us” page should be a quick way for visitors to know who you are and why they should care. Unfortunately, not all web sites offer this. Often, the “About” page is a thrown-together set of marketing or self-centered puffery that doesn’t offer any benefit to the curious reader.
An “About” page has one of the longest shelf lives of … Read More
Although no longer as integral to Google’s algorithms as they once were, keywords and targeted phrasings remain an important part of search engine optimization (SEO) attempts. However, it is a mistake—one commonly made by those new to SEO—to see keyword rankings as the only metric of importance. You can see this on pages that desperately try to cram phrases like “auto repair in Washington” into as many paragraphs as possible. Although good SEO does take keywords into account, it also … Read More
While an SEO company in Toronto can help your business in many ways, there is one crucial aspect of online marketing that only your customers can provide: reviews. Online reviews are one of the main factors people take into account when researching a company. Good reviews can convince someone to become a loyal customer, while even one bad review can be enough to turn someone away. Google business reviews, which appear when businesses are searched, are quickly becoming one of … Read More
The New Year is a time where we make resolutions for ourselves, but as an SEO firm in Toronto, we like to recommend that businesses also set some goals for themselves. For small businesses, SEO is crucial for gaining attention, attracting customers, and marketing your brand. However, SEO is a constantly evolving field. Making good use of SEO means staying on top of trends and ahead of the curve. The new year is the perfect time to look ahead and … Read More
There are some special considerations that need to be taken when using search engine optimization (SEO) for Toronto businesses. While there are many general SEO practices that are good for any business to use, there are also some techniques which are particularly important for targeting local customers. Local SEO strategies are important for small businesses. The majority of consumers use search engines for local searches. This is why SEO is crucial for businesses targeting a local customer base.
Here are … Read More
Web hosting is a key part of any business’s online presence. Your host determines not only how much maintaining the web site will cost you, but it also governs large portions of your users’ experience. Careful consideration is essential when deciding with which Toronto web design service to partner. As you make your evaluations, try to keep the following points in mind.
Obviously, you will want to go with a web host that matches your available budget. However, cheaper … Read More
While most companies understand the importance of web design for their online strategy, many will ignore the impact that SEO has on their success and will not use an SEO company in Toronto or their locale. While a great web design is important for success, poor use of SEO and content will ensure that nobody finds your web site or uses it. SEO is crucial to bringing people in and keeping them on your web site.
Unfortunately, web site design … Read More
If your business relies on search engine optimization (SEO), then it may be a good idea to have an audit from an SEO service in Toronto. Most companies now know the importance of SEO and online marketing when it comes to attracting new customers, increasing brand awareness, and generating sales. However, many businesses do not understand how to make their SEO effective or if their SEO is actually working in its current form.
If you do not have advanced experience … Read More