As Google improves it services and refines its algorithms, effective search engine optimization (SEO) strategies are increasingly important. Keyword stuffing, content milling, and other once-effective practices are failing because Google is shifting towards a more quality and user experience focus. Unfortunately, it’s easy to feel like you’re caught in the crossfire. You may think you’re doing everything right but aren’t ranking as well as you should.
The unfortunate truth is that it’s often not enough to just be “good” anymore … Read More
Keyword research is, unsurprisingly, an extremely important part of SEO. It is how businesses learn what terms to target and it forms the basis of how they structure their content. Unfortunately, there are also a number of mistakes that can be made in keyword research that invariably damage and lessen the success of the resulting SEO. Avoid these pitfalls to stay on top of your competitors.
Ignoring Long-Tail Keywords
Long-tail keywords are search phrases that typically have four or more … Read More
Almost any guide to search engine optimization (SEO) will bring up keywords, either in passing or as a piece of advice. Keywords are one of the basic cornerstones of an effective SEO strategy and the ability to maximize their effectiveness will be a large contributor to your business’s Google ranking. Of course, in order to actually devise SEO strategies involving keywords, you have to actually know what those keywords are in the first place.
It can be easy enough to … Read More
Most SEO keyword techniques revolve around getting your web pages associated with commonly searched-for words. This is a perfectly viable approach and has worked for countless companies. However, there are also benefits to be found in long-tail keywords.
“Long-tail keyword” refers to more specific, wordier inquiries that are typically four words or more in length. The most common example of a long-tail keyword is a location search, like “pet grooming in Toronto” or “Italian restaurants in Boston,” but these are … Read More
Local SEO has increasingly become a popular and important way for small- and medium-sized businesses (SMBs), and even major corporations, to reach customers. In the U.S. alone, over seven billion unique searches are performed each month. Often, these results can turn up local results for non-local searches.
More and more SMBs are investing in local Search Engine Optimization (SEO) services. Despite their best-laid plans, many businesses still make mistakes when it comes to their SEO campaign. Here is a breakdown … Read More
Local Search Directory Accuracy and Consistency
There are a remarkably large number of sites that can register businesses: Yelp, Zomato, LocalBusiness, Google+, YellowPages, Facebook, and more can all be used to establish business profiles. While staying on top of all of these can be beneficial to improving your business’s profile, you also need to be careful to make sure the information presented is both accurate and consistent.
In most cases, this just means being sure that you don’t have a … Read More
Local SEO services aren’t just for mom-and-pop operations anymore. Many large- and medium-sized businesses are starting to realize the value of focusing their SEO marketing locally as opposed to nationally and internationally. In fact, local SEO has grown in such leaps and bounds in recent years that any organization that doesn’t make it a part of their marketing efforts runs the risk of being left in the dust.
If you’re looking to launch a local SEO campaign, here are a … Read More