For business web sites, an SEO agency can increase web traffic and business success by focusing on local content. The internet is crowded, and it can be hard for small businesses to stand out in the crowded online marketplace. Having an online marketing strategy is essential to success, but it can be a challenge to leverage a business web site and attract customers, let alone convert them into sales and revenue.
One of the main methods that SEO agencies use … Read More
Site navigation is an important but often overlooked component of any web site. For a better user experience, having effective site navigation is key. If users cannot navigate through your site to where they want to go, they are less likely to continue using your site. With a proper web site layout and navigational structure, you can make your site more usable.
What many business owners don’t realize is that site navigation also plays a role in search engine rankings. … Read More
Search engine optimization (SEO) can be a confusing matter for many businesses. The techniques and metrics that go into producing high returns on investment, strong Google appeal, click rates, and so on can often appear arcane, obtuse, and sometimes counter-intuitive. Add in how it often takes time for any new or changed SEO strategy to show results, and you can be left in a situation where you have no idea if your needs are being met effectively after outsourcing SEO. … Read More
Over the past few months, Google has been tinkering with a new feature currently being called “Google Local Business Cards.” Originally rolled out to provide quick information on the 2016 presidential candidates, the cards are now being broadened in scope. Although still in the preliminary phase, understanding how these cards work can still help improve your business’s local search results.
What Are Google’s Local Business Cards?
One of the recurrent challenges for Toronto’s small businesses trying to boost their SEO is that they often go against larger, better-established companies. A small business’s web site will inevitably be outclassed by companies like Walmart, Home Depot, and other firms that have had years and massive marketing engines to build up their online presence that all but guarantee their appearance in Google’s top results. While this task can seem daunting, it is far from impossible. Plenty of Toronto’s small … Read More
When creating a local business web site, it is easy to get confused between being search engine friendly (SEF) and search engine optimized (SEO).
For any web site, search engines are crucial for success. While social media is becoming important as a marketing avenue, most Internet users still use search engines to look up businesses, shop for products, and seek answers to their questions.
Making a web site search engine friendly and search engine optimized is important, but many people … Read More
Conversion rate optimization (CRO) is exactly what it sounds like: the process of optimizing a web site in order to improve the rate at which visitors can be converted into customers. Although conversions are important for any company, they are especially valuable for small business web sites that rely on an e-commerce model or a business-to-consumer (B2C) arrangement. When trying to optimize for B2C web site conversions, enhancing the customer experience and removing burdens to finding and purchasing products is … Read More
SEO practices have evolved a great deal since the emergence of the Internet. As more and more companies began turning to the Web to build business, SEO tactics were constantly practiced, refined, and readjusted, and some were even abandoned entirely. These outdated, old SEO techniques can be tempting to try when starting out online since they might feel like an easy way to improve search rankings. Ask any SEO expert, however, and you will quickly learn that such methods are … Read More
Google Sponsored Promotions (GSP) are a new tool available to businesses that helps them reach more potential customers and create awareness for their products.
In the world of SEO, there are new advertising methods being developed constantly. GSP ads have been around in a beta form for a few years, but last year, Google made this tool available to business owners and advertisers everywhere.
Traditional SEO and online marketing usually focuses on using search engines and web site advertisements for … Read More
There may come a time when you decide that hiring a new SEO agency for your business would be a better option than sticking with the SEO services you are currently receiving. If your current agency isn’t able to meet your search engine optimization needs, this can be an unfortunate but necessary step as you strive to grow your business. In order to quickly familiarize this new agency with your current SEO practices and infrastructure, however, certain steps need to … Read More