One of the recurrent challenges for Toronto’s small businesses trying to boost their SEO is that they often go against larger, better-established companies. A small business’s web site will inevitably be outclassed by companies like Walmart, Home Depot, and other firms that have had years and massive marketing engines to build up their online presence that all but guarantee their appearance in Google’s top results. While this task can seem daunting, it is far from impossible. Plenty of Toronto’s small … Read More
When creating a local business web site, it is easy to get confused between being search engine friendly (SEF) and search engine optimized (SEO).
For any web site, search engines are crucial for success. While social media is becoming important as a marketing avenue, most Internet users still use search engines to look up businesses, shop for products, and seek answers to their questions.
Making a web site search engine friendly and search engine optimized is important, but many people … Read More
Conversion rate optimization (CRO) is exactly what it sounds like: the process of optimizing a web site in order to improve the rate at which visitors can be converted into customers. Although conversions are important for any company, they are especially valuable for small business web sites that rely on an e-commerce model or a business-to-consumer (B2C) arrangement. When trying to optimize for B2C web site conversions, enhancing the customer experience and removing burdens to finding and purchasing products is … Read More
SEO practices have evolved a great deal since the emergence of the Internet. As more and more companies began turning to the Web to build business, SEO tactics were constantly practiced, refined, and readjusted, and some were even abandoned entirely. These outdated, old SEO techniques can be tempting to try when starting out online since they might feel like an easy way to improve search rankings. Ask any SEO expert, however, and you will quickly learn that such methods are … Read More
Google Sponsored Promotions (GSP) are a new tool available to businesses that helps them reach more potential customers and create awareness for their products.
In the world of SEO, there are new advertising methods being developed constantly. GSP ads have been around in a beta form for a few years, but last year, Google made this tool available to business owners and advertisers everywhere.
Traditional SEO and online marketing usually focuses on using search engines and web site advertisements for … Read More
There may come a time when you decide that hiring a new SEO agency for your business would be a better option than sticking with the SEO services you are currently receiving. If your current agency isn’t able to meet your search engine optimization needs, this can be an unfortunate but necessary step as you strive to grow your business. In order to quickly familiarize this new agency with your current SEO practices and infrastructure, however, certain steps need to … Read More
Using the right link building strategy in 2016 can help get your web site to the top of search engine rankings. Backlinks are used by search engines like Google to determine your rankings. A backlink is any link from another web site to your own. These links can drive traffic to your web site, but more importantly, they give Google important information about the value of your site. When Google sees other web sites linking back to yours, it tells … Read More
Conversion rate optimization (CRO) is, at its core, a way of improving the efficiency of your web site. Web site conversion happens when a visitor signs up for a mailing list, buys a product, or otherwise “converts” to a customer or client. Many different elements on a web site influence conversion rates and there is enormous benefit to be found from optimizing the process. After all, spending less money and resources to get the same results frees up assets to … Read More
One overlooked way to benefit from Google search results is by using rich snippets. When someone performs an online search, particularly when they enter a question, Google often displays a direct answer to their question in a box at the top of the page. These answers are actually rich snippets, taken from web sites, and feature a link back to the site they’re taken from. Google provides these clear, concise answers to help users, often allowing them to not even … Read More
Content management systems (CMS) are an essential tool for many local business web sites since they allow for easy control over content and web site appearance without requiring significant programming knowledge. However, not all CMS are created equal and user friendly does not necessarily mean a CMS is search engine friendly. Before buying a new CMS for your local business web site, it is important to make sure that the system you are getting does not inadvertently work against your … Read More