Remarketing is the practice of targeting ads towards people who already visited your web site or even a specific page but did not end up being converted. Video remarketing is, as the name implies, when these efforts take the form of video ad campaigns. These techniques are particularly useful in situations where the conversion process takes time or is highly competitive, since these are scenarios where the click-through rate alone is not enough to ensure a good chance of a … Read More
Google’s algorithms can infer a lot about what search users are like and which demographics they fall in to. Through AdWords, this information can be used to enhance ad group targeting for your online advertising. By learning which groups your ads are most (or least) effective with, you can engage in a series of activities to enhance your campaign effectiveness with the right audiences.
Why Demographic Targeting Is Important
Google currently allows AdWords to be targeting by age, gender, parental … Read More
How Google ranks its search pages has evolved a great deal from the early keyword-focused days. Now, countless factors large and small go into a page’s placement in search results. As Google continues to refine and improve its formulas, those of us who practice SEO (search engine optimization) marketing can sometimes feel left out of the loop. Fortunately, resources exist to help stay on top of developments and trends in search engine marketing.
Since 2012, SearchMetrics has released yearly reports … Read More
Using a mobile phone to browse the web has quickly surpassed the use of computers. In fact, in the U.S. alone, use of mobile data has risen by more than 51%. Even though smartphones and other mobile devices have only been around for a short time, savvy marketers know that they need to adapt for users of this day and age.
It was predicted in 2008 that mobile device users would surpass PC users. Many of the top online companies … Read More
When you first get your search engine marketing campaign up and going, it’s as exciting as ever to see the results come in. But over time, your campaign can become bland and start to falter as a result.
This doesn’t need to happen, though. There are some tricks of the trade you can use in combination with some useful new tools to pump up your online search marketing campaigns.
Here are just a few:
1. Niche and Specific Audiences
If … Read More
With Halloween over and the winter holidays approaching, the shopping rush will soon begin. This year, mobile devices look to be the preferred platform for consumer purchases, letting people shop from anywhere, not just the mall.
Depending on how much you’ve invested in mobile marketing, this might sound a bit alarming. But it shouldn’t, as mobile marketing is just another opportunity for profit. Here are five tips that make clear why digital marketing can be a successful venture:
1. Use … Read More
Recently, Google analysts have found some interesting trends in how the popular search engine affects businesses online. And now, they’ve shared some information about common Google trends and how you can use the site for better marketing.
Here are just a few tips your online business can take advantage of for search engine marketing success:
1. Note Popularity
Google has its preferences, meaning certain sites are regularly ranked higher based on their sheer popularity. Having any connection to these sites … Read More