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Category Archives: digital marketing
There is always an aversion to change by the public at large and often for good reason. How many of your friends were happy about re-buying their vinyl record collection on CD two decades ago? After being surrounded by kids in the cinema taking calls on their cell phones, you probably weren’t too keen to go out and get one yourself. The worst is when a hero, idol, or family member dies and your life feels empty now that they’ve gone. This change can be just plain awful and hard to adjust to.
But life is life, and life worth continuing requires change. People are living longer, learning more, and discovering answers to life’s age-old mysteries. It’s impossible to turn the clocks back to olden times, so it’s probably best to embrace the changes that come our way and see how our lives can improve with change.
Business folks that have been around for a while have had to change a lot. With many digital and electronic advances, businesses have been literally forced to adapt to
If you’re in business these days and are successful, pat yourself on the back. You’ve probably been working your tail off and are now seeing the fruits of your labors.
Now, if you’ve been seeing business success these days without the aid of the computers, the Internet, or any sort of digital marketing, pat yourself on the back doubly. This is a rare feat if there ever was one these days. In fact, it’s nearly impossible. There might be some good reasons for this. You’ve started and honed your business before the age of the Internet. You’re in a smaller community and can work well just by word of mouth. Whatever the reason, you are lucky and hopefully you appreciate the rare gift that you have.
However, if you aren’t the golden goose with this kind of business arrangement, don’t worry. These folks that don’t have to worry about digital marketing techniques are very uncommon and usually land their non-digital gigs by accident. Rather, it’s a good idea to si