Technology is continuously changing, developing, and making life simpler for users, specifically when it comes to mobile phones, computers, and tablets. Voice search trends are on the rise as people want easier and faster ways to perform various functions such as searches, phone calls, text messages, and more. Why do people prefer voice searches instead of typing? How many people use voice search? When do they use voice searches the most? The answers to these questions are important to developing … Read More
Google’s Display Network (GDN) reaches 90% of Internet users and includes over two million publisher web sites, making it a great tool to raise awareness for your brand and improve your conversion rate. Here is a list of several tips to implement to get the most out of your display campaigns.
Tips to Get the Most Out of Your Display Campaigns
“Paid traffic” refers to any web site traffic that is attracted through non-organic means. It could be traffic from an AdWords buy, a pop-up ad, a flashy banner, a sponsored link, or any other means of directing clicks. The purpose of these efforts is to drive more visitors to your web site, but this is not the overarching goal of the campaign. Your end goal is not a click but a conversion, and the two don’t always align as well … Read More
Re-marketing lists for search ads (RLSA) are the latest tools that Google has added to AdWords to allow advertisers to further optimize their text ads and ad groups. This unique new feature creates a pathway for advertisers to create audience lists and ads that target their most valued prospective customers: users who have already visited their web sites, pages on their web sites, or used their ads in the past. While more data is definitely needed on how RLSAs will … Read More
Google Will Display Network Ads without Targeting Options – What This Means and How to Adjust Accordingly
Even though 2017 has just started, Google is already serving up a change that has the potential to surprise and throw off an unaware business’s display campaign. The change has to do with the way Google AdWords Display will deliver ads to audiences. Basically, any ad groups in a Display campaign will begin serving ads even without targeting criteria as of January 11, 2017.
How Things Work Now
Most online advertisers tend to use Google AdWords for all of their search engine optimization (SEO) needs, which means they are often missing out on the manifold benefits of also employing Bing ads to their advantage. Optimizing Bing search ads in conjunction with your existing Google AdWords campaigns can help to improve your return on investment (ROI) exponentially because it allows you to tap into a largely unused medium for many advertisers. While most advertisers tend to stick with Google … Read More
One of the issues that have been growing amidst the modern era is that the customer journey is not as linear as it once was. Technology has greatly increased the ways people receive and act on information to such a degree that it is not feasible to try and cover every possible avenue. Instead, new SEO techniques need to be developed to adjust. One of these SEO strategies that will see use in 2017 revolves around the concept of “micro-moments.”… Read More
As advertisers are aware, Google is always taking meticulous measures to improve upon its AdWords program to benefit companies with their online ads as much as possible. Most recently, it has taken the risky leap of transforming the online advertising program to include device-based AdWords campaigns.
The reality is that Google is actually backtracking with this change because when AdWords originally launched, it was already running on a device-based protocol of sorts until it was switched to what is known … Read More
The new year is almost upon us, but now is not the time to start resting on your laurels. Marketing and advertising are constantly changing, so now is the time to adjust your digital marketing strategies for 2017. In addition to trends in digital marketing itself, this past year has seen developments in social media marketing, content optimization, and other types of advertising and consumer trends that will carry forward and build as the calendar turns over. Recognizing these shifts … Read More
Earlier this year, Google announced a drastic change in its AdWords Campaign Experiments module, stating that it would be replacing it with AdWords drafts and experiments instead. So far, this replacement has been met with positive reviews from advertisers and tech experts. As is always the case with new technological developments, there are some kinks that need to be worked out, but on the whole, the draft campaigns module has helped a few big-name clients track their advertising statistics. This … Read More