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Today, the fashion police are out in full force, parents are grumbling, and people are getting bombarded with so many different looks. We see it all now, with: fancy clothes, well-designed body art, hot cosmetic colours, and more strategically placed jewellery and clothing rips than we once thought possible.
Regardless of one’s fashion choices, the lesson seems to be that appearance matters, whether we like it or not. Good or bad, people care about how things look, though opinions differ; for example, some prefer solid colours, while others like the bright ones. It’s all a matter of taste.
That is, except maybe in online business. Here, looks do matter, but they are more than a matter of taste; they are a matter of good business. Paying close attention to appearances can mean the difference between a decent business and a strong, successful one.
Real Matters of Taste
Your online business material, especially your web site, is truly a represe
If someone asked you what you’d do if you had a million dollars right now, you might give the typical answers: pay off a debt, give some to family or charity, invest it, get a cool car, buy a bigger house…you get the idea. But no one ever asks what you’d do if you DIDN’T have a million dollars, or even a penny to your name. Perhaps there’s logic to not thinking about this, as the answer could be quite scary, but it’s an idea worth considering.
As many pros can tell you, you can be unhappy when you’re too busy, but you’re a heck of a lot unhappier when you have no work at all. No work means no pay—and a lot of problems showing up thereafter. These times in one’s professional life are seldom considered, but when they arrive, they do so with the impact of a load of bricks falling off a roof.
This concept of lulls in working applies to many types of workers: actors, labourers, and business analysts often find themselves without any work coming in the door. This c